Articulate Marketing Blog
Do all HubSpot websites look the same? Here’s the truth
Every so often, a prospect tells us something like:
How to create a brand voice that will bring your marketing to life
This article shares the high level takeaways from a recent webinar run by our CEO and Founder, Matthew Stibbe. You can watch the full...
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How to create and run a webinar campaign
Webinars are one of the most effective ways to show expertise, build trust and generate high quality leads. They give people a chance to...
Try these 10 CRO experiments to boost website conversions
This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...
How to create a resource centre that will attract, engage and convert
Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...
How to use executive LinkedIn profiles to maximise engagement
Unless you’ve been hiding under a rock, you probably already know that LinkedIn has become one of the most effective tools for B2B...
Want more conversions? Widen your mid-funnel
This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...
How to write (and test) better B2B website CTAs
A B2B website is more than the sum of its parts. But some of its smallest components can make a huge impact on user journeys:...
Why writing web copy is harder than it looks (and why you shouldn’t do it alone)
It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....
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11 reasons why you should choose HubSpot over WordPress
Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...
How to create a recruitment area on your website that attracts the best talent
A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...
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How we deliver high-value CRO for clients
Conversion rate optimisation (CRO) can feel like one of marketing’s dark arts. Businesses often pour money into driving traffic, only to...
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HubSpot AI and automation features: what’s new and how to use them
This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...
Using behavioural economics to boost biodiversity (and marketing performance)
There are glimmers of hope in the outlook for the environment—a study of 67,000 animal species found that human conservation efforts to...
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Six steps to crafting marketing emails your audience actually wants to read
This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...
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How to accelerate sales by defining your value
If sales are slow, it’s tempting to put all your focus into trying a slew of new tactics. But what if the answer lies in something more...
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Why and how we do sprint planning
Unless you’ve spent time in proximity to software development, you might wonder why a marketing consultancy is talking about athletics. If...
Driving lead generation and conversion rate optimisation (CRO) for SearchPilot
SearchPilot worked with Articulate Marketing to improve lead generation, optimise conversion rates, and refine user journeys across their...
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How to write a sustainability impact report for your business
If you’re reading this, you already know you need a sustainability report or perhaps you’re looking for inspiration to make this year’s...
From click to client: how to optimise your pricing page for B2B growth
Your product is fantastic. Your website is beautifully designed. Your marketing has attracted a potential buyer to your site. Now, there’s...
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How to design and develop a signature website
If you’ve ever seen artist Theo Jansen’s work, you’ll understand how effective (and impressive) it can be when design and engineering...
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How to design an effective case study section for your website
Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...
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How to increase organic traffic: 19 top SEO tips for 2025 and beyond (updated)
Find out how to increase your organic traffic with these 19 SEO tips. Discover how to optimise your website content for the reader and for...
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Nine types of bad writing
Everyone can write. But not everyone can write well. We all learn to write at school but then society makes a distinction between ‘writers’...
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How to write for specific personas and ICPs
You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic...
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Nine excellent podcasts for copywriters and marketing leaders
The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...
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The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...
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How to do SEO sprints
Search engine optimisation (SEO) for your website can feel like a Sisyphean task. We’re glad the bad old days of keyword stuffing are...
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How to do brand strategy projects to drive differentiation
Looking and sounding the same as your competitors is expensive in the long run.
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5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...
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How to set up and run a B2B podcast
To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...
Why investing in professional copywriting is a smart move
"The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...
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Selling technology: The secret is not to talk about technology
Today, I ordered a gold laptop. This is what I learned about marketing from the experience.
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How to choose a B2B marketing agency as a purpose-driven business
We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...
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How to calculate the return on investment (ROI) for brand strategy
You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...
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How to calculate the return on investment (ROI) from HubSpot
HubSpot and digital marketing go together like Batman and Robin, Federer and Nadal, Ant and Dec… but proving its value in a way that...
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Speaking human: 12 best examples of copywriting in tech
It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...
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Should you hire a marketing agency or a marketing person?
'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.
How to migrate your site from WordPress to HubSpot (a quick overview)
First of all, congratulations on deciding to make the move from WordPress to HubSpot (and if you haven't made that decision yet, here's 11...
How to use networking and customer advocacy to build your brand community
Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...
Want to write well? Open with a punch, close with a kick
There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...
How to calculate the return on investment (ROI) of expert copywriting and thought leadership
“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...
Using personalisation and segmentation to support advanced marketing techniques
Advanced marketing techniques such as Account-based Marketing (ABM) and 1-1 marketing require a more individualised approach than...
The ultimate guide for using behavioural analytics and A/B testing to optimise website conversions
Content may be king, but data sits behind the throne and has the king’s ear. You want to be informed by data before you make changes to...
Why customers buy again: 3 winning tactics for upsell and cross-sell
Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent...
4 must-have assets that marketers should create to support sales activities
Peter Drucker, ‘the founder of modern management’ said:
How to calculate the return on investment (ROI) for a new website
Every website project starts with a leap of faith.
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Avoiding the conversion cliff-edge: How SLAs support a successful lead handover
Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...
How to build a world-class investor relations area for your website with HubSpot Content Hub
“Investors, both individual and professional, want more than just the data that independent services can provide. They want the company’s...
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The Articulate brand name sector review: 100 EdTech companies
‘Great companies make meaning. A company has a name, but its people give it meaning.’ — Richard Pascale, author and business advisor ...
Get our 5-star book for marketers: ‘The Difference Engine’
‘ChatGPT has fuelled my love for writing and being a writer […] I see what AI generates and it makes me want to write better, more...
10 psychological barriers to the website of your dreams
Upgrading your website is a complex undertaking and lots of things can get in the way.
Enhance sustainability communications with an ESG tone of voice guide
According to a McKinsey survey, 93 percent of organisations have at least one environmental, social and governance (ESG) dimension at the...
Articulate Marketing is accredited IIP’s We Invest In People Gold!
We're thrilled to announce that Articulate Marketing has achieved the prestigious Investors in People (IIP) Gold accreditation. Only around...
2024 Impact Report: Award-winning initiatives for People and Planet
A recent Guardian article found that most top climate scientists expect global heating to blast past the 1.5C Paris Agreement target. ...
How to integrate your ESG strategy with your marketing plan
These days, consumers, investors and future employees alike care deeply about ESG principles. Companies must practice what they preach and...
Top tips to optimise your marketing and sales with product literature
Do you ‘have marketing content’, or do you actually have product literature?
A picture worth a thousand words: How to create a design language for your brand
Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’
How thought-provoking content reduces friction in the sales cycle
According to The Corporate Executive Board, 77 percent of B2B buyers won’t even speak to a salesperson on the phone before they have...
The beginner’s guide to social media marketing
Some businesses dive right into social media and attempt to strike it lucky on every platform available. The problem is, just like any form...
Failure as fuel: Our sales strategy for how to deal with rejection
‘The master has failed more times than the beginner has even tried,’ observed writer and illustrator Stephen McRanie.
Why accessibility is crucial for website design
When we think about website accessibility, it’s often considered a ‘nice-to-have’ rather than an essential part of design.
14 template ideas for your marketing and sales playbooks
What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...
10 must-have B2B marketing channels beyond your website
If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...
17 sustainable marketing techniques to reuse and repurpose content
“Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.
What is Customer Relationship Management (CRM) software, and do you need an upgrade?
Customer relationship management software, most commonly referred to as ‘CRM’ software, is a platform for:
Why making enemies is actually a brilliant brand strategy
Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....
Every step it takes to build awesome B2B landing pages
Strategic landing pages are used by 68 percent of B2B businesses to acquire leads, according to HubSpot. When it comes to converting...
3 positives and 3 pitfalls of purpose-driven branding
If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...
5 of the best B2B FinTech websites
Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...
What makes a simple website vs a complex or large website?
Did you know the first-ever website is still online today?
9 tips for using hyper-personalisation to connect with your audience
In the last decade or so, marketers have clawed back the personal touch of the local shop and brought it to the digital world. Big players...
3 brand marketing strategies to elevate your edtech brand
Did you grow up staring at illegible handwriting on whiteboards (or blackboards) and scrambling for a go on the library computer at...
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Copywriting jobs: 3 ways to separate the class from the crass
Open browser. Type ‘copywriting jobs’. Scroll, scroll, scroll.
How to accelerate your career as a Marketing Manager
You’ve landed the big job. You’re a marketing manager in your dream industry. That’s you in all the big meetings, presenting to the C-suite...
A comprehensive B2B SEO strategy for better brand visibility
‘SEO is not something you do anymore,’ says marketing consultant, speaker and author Chad Pollitt. ‘It’s what happens when you do...
Website project or website-as-a-service (WaaS): which is better for your business?
Subscriptions are now entrenched in our personal and professional lives. They serve us everything from content management systems to...
4 steps to identify and fill skills and resources gaps in your business
You need the right skills in your business to deliver on your promises to customers.
4 behavioural analytics you need to track on your website
Today, every great business leader understands the value of their company website. It’s your digital shopfront — designed to capture the...
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Articulate’s 2023 Net Zero review — our progress on ‘Net Zero by 2030’
Last year, we took a stand.
How to craft an employer brand that attracts talented hires
‘Employer branding’ is the very specific work you do to position your business to employees — past, present and (crucially) future.
The ultimate guide to persuasive business writing
We’ve gathered expert tips on persuasive writing from the team at Articulate Marketing. We want to help you understand the personal and...
How to build a brand community and embrace your tribe
‘The Beatles didn’t invent teenagers,’ says Seth Godin in his TED talk, The Tribes We Lead. ‘They merely chose to lead them.’
The difference between differentiation and me-too blah-blah
Need some branding advice?
The future of AI - 7 innovations that prove AI is a force for good
Artificial intelligence has a bit of a reputation. Powerful but flawed. Dangerous, yet overhyped. Collectively, we can’t quite decide if...
Examples of genuine thought leadership in the age of mistrust
Trust is hard-earned, easily broken and difficult to repair. It’s also a rare commodity at the moment. We’re in an age of mistrust, where...
5 tips to nail your competitive positioning and product-market fit
The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...
How to conduct an industry analysis for marketing
You can’t create effective goals without two things: context and data. An industry analysis provides both.
How your company’s marketing processes can benefit from Artificial Intelligence [guest blog]
This guest blog is provided by Christine Lee from HubSpot, and discusses the tools, benefits and best practices for using artificial...
A marketer’s take on ChatGPT and the applications of AI marketing
This article and webinar was published in 2023. We have recently published a new webinar to share our latest thinking on AI. You can watch...
5 ways to get your business blog in front of a rapt audience
From search engines to marketing channels, there are many ways to get your business blog in front of your audience. You don’t need to do...
What is inbound marketing? (And why you should invest in it)
Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....
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7 expert tips for producing high-quality marketing content for business
Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Writing marketing content for businesses is easy, but...
What does a copywriter do? Your content writing guide
Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...
5 first-rate management courses that are worth your time
‘Always be a first-rate version of yourself and not a second-rate version of someone else.’ — Judy Garland, actress and professional...
The beginner’s guide to growth-driven design (GDD)
Facing a website redesign is daunting. It’s a big project. It can seem like the finishing line is at the end of a long obstacle course. You...
7 effective lead nurturing activities you can set up in a day
Does the prospect of managing all your inbound leads leave a pit in your stomach? Does the idea of creating intricate and lengthy nurture...
Build your business case for a bigger marketing budget [free template]
It’s nerve-wracking going to your executive board and asking for more budget to play with. You don’t want to be there (sweating away)...
How to perform a technical SEO audit in one hour
Technical SEO audits can take forever. They’re like the matrix of search engine optimisation. Once you peer into the data, you have no...
Benefits of working for a small company (vs a large company)
When researching a new job, finding the right role is only half the battle. The type of company you end up working for is just as...
Everything you need to know about migrating your website to HubSpot
Is keeping your website updated starting to feel like more work than it should? Platforms like WordPress, Wix, and Squarespace all promise...
“Smarketing is smiserable”— How to ease tensions between marketing and sales
There is a spit of land in the Scottish Highlands known locally as ‘Smisery Beach’. Backpackers camp there, hoping for a pleasant stay.
8 Agile process strategies for lean marketing teams
We are enthusiastic technophiles, we work remotely and we build our own apps (including Turbine, an HR app and Fizz+Ginger, a technical SEO...
How to do cost-effective content marketing as a B2B business
‘You can’t sell anything if you can’t tell anything.’ — Beth Comstock What is true of the company as a whole is also true of marketing....
The ultimate guide to lean marketing: Good marketing in bad times
‘Many people think that lean is about cutting heads, reducing the workforce or cutting inventory. Lean is really a growth strategy. It is...
6 questions every CEO needs to ask before approving the marketing budget
Marketing. Arcane magic, accessible only to initiates. Or is it?
12 top tips for B2B tech homepages (as a web designer)
Your homepage is the first port of call for prospective customers. This means it’s your first opportunity to tell them what you do and why...
11 tips for generating content ideas that demonstrate thought leadership
‘The best way to have a good idea is to have a lot of ideas.’ — Linus Pauling, chemist and Nobel Prize winner Today, we offer our best...
7 ways HealthTech companies can market their services to businesses
A third of organisations increased their budget for wellbeing benefits in 2022.
93 Homeworking business statistics (from credible sources)
Remote work might have taken off because of the pandemic, but evidence shows it’s here to stay. Company attitudes are changing, not to...
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What is a Difference Engine? The power of brand differentiation
Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...
FACT - These 4 HealthTech competitors have better websites than you
HealthTechs, this is your website wishlist. Gold-standard examples, sifted from the undifferentiated masses. These competitor sites are...
6 must-read marketing books for Marketing Directors [guest blog]
Marketing is rapidly changing and becoming more dynamic than ever before. That’s why, as a marketing leader, you should learn continuously...
How medical technology companies can reach these 9 key audiences
As a medical technology company, you want to reach your target audience, right?
5 ways your website can serve as a brand differentiator
Your website helps define your brand. Unlike social media or advertisements, you have unlimited control over the content you place on it,...
Articulate Marketing is HubSpot’s DEI&B Global HEART Award winner!
HubSpot’s Global HEART Award acknowledges one partner yearly who is actively making a difference in their company around diversity, equity,...
We go beyond: How we look after employee health as a B Corp
As much as health is a personal journey, businesses are responsible for employee health at work. By supporting your employees’ wellbeing,...
How to write about health technology: 9 tips from B2B tech marketers
The majority of health technology (healthtech) companies found that, after increasing the marketing budget, their return on investment grew...
6 buying behaviour differences: how businesses buy vs. how consumers buy
Buying behaviour trends have changed dramatically in recent years. Many more people are buying online as a proportion of their budget and...
How to balance your SEO vs thought leadership content strategy
Once upon a time SEO was a dirty word associated with ‘black hat’ operations manipulating rankings for their evil bidding. Now, some...
300+ best tools and resources for working from home
Working from home is becoming more and more common. Whether you’re a student studying from afar, a nomadic marketer (hi) hopping in and out...
4 stellar companies that are doing employee wellbeing right
It’s no secret that times are tough. In the face of a global healthcare crisis, economic turbulence and other stressors, the majority of...
How to write an award submission - and win
2022 was an award bonanza for our company. Small Employer of the Year (Investors in People), Best for the World Honouree for Governance (B...
3 best tools for mapping customer journey stages
Hello. You’ve found this article. That means, this information is interesting to you in some way.
Why is differentiation important for modern IT service providers?
We have eight seconds.
How we keep the personal touch in our remote sales process
'Sales is no longer a firm handshake, but a meeting of minds.' - Toby Hurst, Lead Consultant at Articulate Marketing.
Double-win for Articulate Marketing at the HubSpot Impact Awards!
Articulate Marketing has been named a winner in the both the Platform Excellence and Platform Migration Excellence categories in HubSpot’s...
Marketing vs. branding: what’s the difference?
Round one… Marketing vs. branding. Ding ding!
14 sure-fire ways to screw up your marketing strategy
‘Efficiency is doing things right; effectiveness is doing the right things.’ — Peter Drucker, author, management consultant A marketing...
Articulate Marketing wins IIP’s Small Employer of the Year Award 2022
Yes, it’s true. Articulate Marketing has won Small Employer of the Year at The Investors in People Awards 2022.
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How to implement a rebrand strategy
‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...
3 awesome website Easter Eggs to enhance the B2B customer experience
Remember the first time you typed ‘Do a barrel roll’ into Google? And then you ran to tell all your friends to do the same?
6 tips to support employee mental health as a remote-working business
Businesses need to pay attention to employee mental health and wellbeing. Especially remote working organisations.
How to use Pay-Per-Click Advertising to get more B2B customers
It’s no secret that at Articulate, we love inbound marketing. Compared with outbound advertising, inbound lead generation strategies are...
The ultimate SEO guide for B2B technology companies
Every second there are 99,000 searches on Google. That’s 99,000 people in the world with a question or query. That’s 99,000-people looking...
100+ B2B Lead Generation tips for inbound marketing
Marketers and leads go together like cheese and wine. A perfect pair, but knowing the right combinations can make all the difference. In...
Articulate Marketing nominated for IIP Small Employer of the Year 2022
Yippee!
How good is your marketing? Find out with The High-Performance Marketing Scorecard
How good is your marketing?
Customer journey vs buyer journey vs user journey: what’s the difference?
Is a buyer journey the same as a user journey? Is a user journey simply a customer journey by another name?
How to go from no marketing to a marketing MVP in 90 days
Zero to hero. Or, how to rapidly build and execute a marketing plan as a Minimum Viable Product. Fast, functional and scalable - that’s...
How to get the green light for your next marketing plan
The New York Times best-selling author Harvey Diamond once said ‘If you don't know what you want to achieve in your presentation, your...
How to get the best work from your marketing agency
Every time we start a new client relationship we say, ‘What is it that you think a good relationship looks like?’
The key differences between a marketing plan vs. marketing strategy
Are you guilty of committing random acts of marketing? Marketing without rhyme or reason makes your efforts half-hearted, erratic and...
How to express your brand’s tone of voice through copywriting
Establishing a ‘tone of voice’ is one of the key ways that businesses can build a consistent, recognisable brand.
Should you hire a marketing strategy agency or a strategy consultant?
Marketing guru Seth Godin says, ‘Tactics are disposable. Strategy is for the long haul.’ Basically, having a few tricks up your sleeve does...
10 innovative inbound tactics for Enterprise marketing campaigns
Too many Enterprise marketing teams are stuck in their ways.
Don't lose traffic because of Google’s Core Web Vitals
Seen a sudden drop in website traffic over the last year? Google’s Core Web Vitals update is the likely culprit.
Top 21 must-haves for remote working from home
Working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways,...
How to define your tone of voice and use it for marketing
The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define...
Everything you need to know about sales prospecting on LinkedIn
The Cambridge English Dictionary defines prospecting as ‘the activity of searching for gold, oil, or other valuable substances on or under...
What does a marketer do? Your marketing questions, answered
Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and,...
How to safely hand over qualified leads from marketing to sales
The top priority for marketers is generating leads. Sales teams say they get their most qualified leads from marketing, rather than other...
How to optimise your HubSpot licensing and pick the right Hubs
Get the best out of HubSpot, spend your budget wisely, deliver on your marketing automation dreams. Live long. Prosper.
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How to increase organic traffic: 11 top SEO tips
Increase organic traffic with these 11 top search engine optimisation tips. The challenge for any business is to make sure that when people...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Pure and simple. We’re in a demand-generation, deal-closing economy and good...
Articulate Marketing wins HubSpot Impact Award for Product Excellence
We’ve only gone and done it again.
6 mental health apps that prove technology is a force for good
There’s been plenty of talk about the health risks of mobile phone overuse. Smartphones emit more radiation than a brick of uranium, and...
10 sales team clichés you need to stop doing, today
Hello, there! I’m Claire from Articulate Marketing. I was wondering whether you could spare ten minutes of your t- Enough of that. You...
How to run an effective customer evidence and case study programme
A case study is proof.
How to find a B2B marketing agency that understands your technology
Craning your neck on the lookout for a B2B content marketing agency that’s right for your business?
What is marketing automation and why do you need it?
A variant on Doc Brown’s Flux Capacitor, marketing automation doesn’t make time travel possible, it makes time.
How becoming a B Corp has transformed our business relationships
B Corp is our badge of honour. Like Fair Trade to chocolate, having that B Corp badge tells the world that our marketing agency doesn’t...
Carbon neutral websites? 8 ways for marketing to help get to Net Zero
If you’re committed to Net Zero by 2050 or 2030 (like Articulate Marketing), then that’s one heck of a big goal. Lionel Messi 2007 big.
The ‘Person in the Mirror’ problem: a.k.a. you are not your customer
Newsflash: the person in the mirror is not your customer. You are not your customer.
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How to accelerate sales in HubSpot (according to insider experts)
HubSpot Sales Hub is an incredible place to accelerate your sales process. It integrates with the same tools as the Marketing Hub. And...
How to write white papers that showcase your thought leadership
‘A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution....
What is Net Zero? (And what Articulate Marketing is doing about it)
CEOs today: Net Zero by 2050 (but we’ll leave all the work to 2049, long after I’ve retired).
How to talk about technical subjects and keep a brand personality
Brand personalities aren’t just for Dead Happy and Compare the Market. B2B tech brands can (and should) develop a distinctive brand, while...
3 FAQs about Corporate Social Responsibility and ethical branding
From the #humblebrag to the greenwashed masses, ethical branding has taken off in a big way. Critics say it’s not enough to slap a rainbow...
How to run Quality Assurance (QA) tests on your new website
Websites, like software products and video games, require a lot of testing. Errors, bugs and broken bits are guaranteed to send your...
What is HubSpot? Read this quick CRM guide
Batman has shark-repellent spray. Marketers have HubSpot. You don't need superpowers if you have the right tool for the job.
How to get more media coverage for your business: 13 golden rules
Good PR is about relationships not coverage. So how do you build a good relationship with the press? And, how can you get more media...
How to write thought leadership articles
Thought leadership articles are one of the hardest forms of content marketing to get right. You needin-depth research, remarkable writing...
How to run the ideal meeting: 10 essential steps
The ideal meeting is rare, like cake-only diets or honest politicians. We’ve talked previously about how meetings are rubbish and ...
How to be a freelance journalist
This post contains advice for anyone considering a career as a freelance journalist. I was a freelancer for five years, writing for Wired,...
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Is free always better? Wix template website vs a custom HubSpot site
We've talked before about how HubSpot is better than WordPress. But what about those page-builder sites that seem to pop up on every...
What would you gain if you had a week of calm?
What would you do if you could clear the decks for a week - no meetings, no interruptions? Would you focus on one big project? Optimise...
Do you need a HubSpot CMS website, HubSpot CRM, or both?
Acronyms. As marketers, we have a love-hate relationship with acronyms. HubSpot CMS, CRM, see you next Tuesday, BRB, LOL. What do these...
How to run a collaborative change management project
Marketing is the visible tip of the change management iceberg. With every new marketing initiative, engagement or campaign there lies -...
The best project management tips for marketing teams
Youtuber. Process management guru. ClickUp genius. Probably also a wizard or a ninja. Or both. Suffice it to say, we were thrilled to have ...
3 out-of-the-box marketing techniques from Fintechs like 'Dead Happy'
Sadly, our petition to rename 'disruptive marketing' as 'Marmite marketing' is held up in the courts. You either love it or you... Oh, we...
3 ways FinTechs can use marketing automation to make bank
Bon voyage to the hustle culture and auf wiedersehen to the daily grind. Marketing automation is the best way to engage your prospects...
The complete guide to website optimisation
How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds…...
8 clever ways to get more leads from your website
Let's talk about how to get more leads through your website. That is, how to get those vital contact details from your site visitors so you...
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Why Articulate Marketing became a B Corp
In this blog, we're looking at how Articulate Marketing (Hey, that's us!) became a B Corp. We'll also be discussing the lessons we learnt...
Easy marketing mistakes for FinTechs and how to avoid them
Broadcasting to our (high-flying, successful, discerning) FinTech audience, today. Hey, how are yah?
Articulate Marketing wins HubSpot Impact Award for website design
Hip hip hooray!
24-step expert proofreading guide + free editing checklist
Proofreading is a lot like eating your five fruits and vegetables a day. It's something everyone knows they need to do, but really? Do I...
What is thought leadership? 4 practical examples for wannabe thought leaders
Almost 60 percent of survey respondents read one or more hours of thought leadership content per week. Fifty-five percent of these people...
Why your contact page doesn't generate any actual contacts
Your contact page matters a lot more than you might think.
FinTechs! Build trust and brand recognition with these marketing tips
Fintechs the world over are benefiting from billions of pounds of investment. Despite that, the fact remains that there's still no match...
Essential ingredients for any marketing plan
Looking for all the ingredients for marketing success?
How to optimise your HubSpot website for SEO and performance
Just like Lewis Hamilton tuning his F1 car for the Monaco Grand Prix, you’ll want to optimise your HubSpot website.
The essential guide to choosing good project names
“There are only two hard things in Computer Science: cache invalidation and naming things.” – Phil Karlton
How to write killer website copy
Are you looking to improve your website copy?
Articulate Marketing appoints financial services expert as CFO
Articulate Marketing today announces the appointment of Mirela Mart as Chief Financial Officer.
How to care for your marketing copywriter
Marketing copywriters are a sub-species of geek. It’s a little-known fact, but the two tribes have a lot in common:
What does it mean to be a better employer?
We have been proudly B Corp certified for nearly three years now. In fact, we are working towards re-certifying later this year. Tackling...
3 strategies for acquiring authoritative backlinks for your website
The Google search algorithm loves a website with a mix of authoritative backlinks. Backlinks are the cornerstone of SEO. They help Google...
How to craft the perfect LinkedIn profile for social selling
How do you craft the perfect LinkedIn profile for social selling? Read this article for more detail about how you can use LinkedIn as a...