icon

Be found when buyers ask AI for answers

We help B2B technology, healthtech and sustainability companies increase visibility, citations and credibility across AI-powered search, including Google AI Mode, ChatGPT and Perplexity.

Buyers are increasingly using AI tools to research problems, compare options and make decisions, often without clicking on any links at all. If your expertise isn’t visible, structured and trusted by AI systems, you simply don’t show up.

Book a strategy call
How the Difference Engine works
Librerian
Book closeup
54
Decorative supertitle icon

Search isn’t just about keywords and rankings anymore

Joined-up AI search optimisation (AIO, also called GEO or AEO) builds on good SEO foundations but goes further. AIO rewards clarity, credibility and structure, including:

  • Semantic clarity
  • Authoritative content
  • Machine-readable structure
  • Consistent signals of expertise and trust

 

Dog
Decorative supertitle icon

What good AI search visibility looks like

Joined-up AI search optimisation happens when your website, content and data are designed as one system.

Powered by our Difference Engine® methodology, it increases the likelihood that AI tools understand, trust and cite your expertise.

When it’s working, you see:

  • Your insights referenced in AI-generated answers
  • Clear, consistent explanations of what you do and why it matters
  • Content that performs in both traditional and AI-powered search
  • Visibility that compounds over time, not disappears with algorithm changes

Explore the Difference Engine® →

 

Do you need help with demand generation?

Check all that apply
Your organic search traffic is declining.
Search feels more unpredictable than it used to.
Your website performs well in traditional search, but rarely appears in AI-generated answers.
AI tools misunderstand what you do, oversimplify your value or simply ignore you.
You’re not sure which pages or topics AI systems are actually drawing from.
boat img 1
Star icon

If you checked two or more, your expertise may be invisible to AI, even if your SEO looks “fine”.

Book an AI search strategy call
Divider decorative icon

How we optimise for AI search

Optimise your marketing so your company and content gets found by AI.

A dutch golden era painting of a monkey on a wall, behind a ribbed glass facade

Make your expertise legible to machines and humans.

We build SEO- and AIO-ready websites with clear structure, strong internal linking, schema code and messaging that AI systems can accurately interpret and ingest your positioning, messaging, content and services.

Explore Signature Websites →


Give AI something worth citing

We create clear, expert-led content that answers real buyer questions, surfaces your expertise and demonstrates authority, from foundational pages to in-depth thought leadership. Without adding to the pile of AI slop that just gets ignored by man and machine alike.

Explore Content →

AI search–ready content architecture

Structure beats volume. We design buyer-focused topic clusters, FAQs, explainers and cornerstone content so AI tools can reliably connect your expertise to relevant queries.

Explore Content Strategy →

Measurement, iteration and optimisation

Optimise what actually gets surfaced. Using HubSpot, AI monitoring tools and analytics, we track performance signals, engagement and downstream impact. We use this data to refine content and structure to improve AI visibility over time.

Explore HubSpot Automation and AI →

the-cleveland-museum-of-art-Ncj-lBCuXpo-unsplash
Decorative supertitle icon

AI search optimisation powered by the Difference Engine®

AI search visibility isn’t achieved in isolation. It’s the result of:

  • clear positioning (so AI knows who you are),
  • strong websites (so AI knows where to look),
  • expert content (so AI knows what to trust), and
  • automation and insight (so performance improves over time).

This is exactly what the Difference Engine® is designed to do.

 

Divider decorative icon

How we work - Articulate’s AIO engagement model

We design a bespoke roadmap aligned to your priorities, integrated with your marketing strategy and adapt it as AI search evolves.

AI Search Optimisation is typically delivered through website projects, content strategy and our Drive engagement model for ongoing optimisation.

28

AIO Focused • Drive Starter

From £612/week

Ideal for small teams or low-risk pilot engagements. A focused programme designed to establish strong AIO foundations and validate early visibility gains.

Typical initiatives might include:

  • Baseline AIO audit of priority pages and content
  • Clear recommendations for improving AI legibility and authority
  • Optimisation of core website pages and FAQs
  • Foundational AI-friendly content updates
  • Light-touch monitoring of AI citations and visibility signals

Best when you want to test what’s possible, build confidence, and prove value before scaling.

27

AIO Focused • Drive Pro

From £1,085/week

Your outsourced AIO team. This tier supports sustained, joined-up optimisation across websites, content and structure to increase AI citations and discoverability over time.

Typical initiatives might include:

  • Ongoing optimisation of priority pages and content clusters
  • Creation of authoritative, citation-worthy thought leadership
  • Structured content architectures designed for AI understanding
  • Regular review of AI visibility, citations and performance signals
  • Iterative improvements informed by real-world AI outputs

Best when AI search visibility is a strategic growth priority and you want consistent, compounding gains.

20

AIO Focused • Drive Enterprise

From £1,921/week

For scale-ups and complex organisations operating in competitive or regulated markets. A senior-led, proactive engagement deploying the full breadth of our expertise.

Typical initiatives might include:

  • Multi-topic and multi-market AIO optimisation programmes
  • Advanced content architectures and entity-level authority building
  • Continuous refinement of websites, thought leadership and supporting content
  • Close alignment with brand, demand and automation initiatives
  • Proactive roadmap management as AI platforms and behaviours evolve

Best when AI search visibility needs to operate as a mature, organisation-wide capability, not a one-off initiative.

Divider decorative icon

FAQs

AI Search optimisation FAQs

AI-powered search is evolving fast and so are our clients’ questions. These FAQs explain how we approach AI Search Optimisation, what actually matters, and how we help clients stay visible as search changes.

Close all tabs

What is AI Search Optimisation (AIO)? 01

AI Search Optimisation is the practice of making your website and content easier for AI systems to understand, trust and cite. It builds on strong SEO foundations, but focuses on clarity, authority, structure and credibility — not just rankings.

 Is AIO replacing SEO? 02

No. AIO extends SEO rather than replacing it. Traditional search still matters, but AI-powered tools increasingly summarise, recommend and cite sources. We design for both — so your visibility compounds, not fragments.

 Which AI tools do you optimise for? 03

We optimise for how modern AI systems work, not for one specific platform. That includes Google AI Mode, ChatGPT, Perplexity and emerging tools, all of which rely on similar signals of clarity, authority and trust.

 How do you increase the chances of being cited by AI? 04

By making your expertise unambiguous. That means clear positioning, well-structured content, authoritative explanations, consistent terminology and strong internal linking supported by credible thought leadership.

 How do you measure success if AI tools don’t share full analytics? 05

We track a combination of signals: visibility in AI-generated answers, citation frequency, organic performance, engagement, traffic, lead generation from AI sources and downstream impact. AIO isn’t measured by one metric. It’s measured by direction and consistency.

 Does this work for complex or regulated industries? 06

Yes. In fact, regulated and technical sectors often benefit most. AI systems favour clear, authoritative sources, which is why our experience in B2B tech, healthtech and sustainability is so relevant.

 How long does it take to see results? 07

Some improvements appear quickly as content and structure are clarified. More meaningful visibility builds over time as authority compounds, typically over 3–6 months.

 Is this a one-off project or ongoing work? 08

AI search is evolving continuously. While we can support one-off improvements, the best results come from ongoing optimisation delivered through our Drive engagement model.