What does it mean to be a better employer? - image of 3 people and Artie the robot in a team

What does it mean to be a better employer?

Posted by Liz - Chief Happiness Officer
Picture of Liz - Chief Happiness Officer
on 4 March 2021
company culture B Corp

We have been proudly B Corp certified for nearly three years now. In fact, we are working towards re-certifying later this year. Tackling the rigorous B Impact Assessment and celebrating this year’s B Corp month is giving us a chance to reflect on what it means to be a B Corp and why that makes us a better employer.

How has Articulate worked on being a better employer?

Articulate has taken the approach: ‘Your people are your most valuable asset. Choose them well. Make sure they are a good culture fit and then take good care of them’.

We are always looking at ways to up our team-wellbeing game. Last year we were awarded the Investors in People standard accreditation which recognised our efforts.

We also provide our team with:

  • BUPA health insurance
  • BUPA healthline and access to a GP or nurse
  • On referral access to BetterHelp counselling
  • A Kindle, with a fantastic company library of books
  • A subscription to the CALM app
  • Plenty of training and learning development
  • Days off for volunteering
  • A happiness account with funds being paid in monthly. It is a personal budget to be used for training and other things (eg: office furniture, relevant professional memberships or certification, work related training, magazine subscriptions and more) that will help us perform better in our job.
  • Lots of social activities (entirely remote ones in 2020, but usually in person, too)

As a remote company we have lots of things in place to provide opportunity to interact and get to know our colleagues. These range wildly. We have weekly team meetings, happy half hours, group online breakfasts, quiz nights, cookery sessions, to name a few. We may be located all over the UK and parts of Europe but that hasn’t stopped us building a close-knit team.

We care about career growth and individual flourishing. Everyone has a monthly 1-1 with their team leader together with a regular happy talk with our Chief Happiness Officer, which helps us take a holistic approach to individual development. Oh, and we pay, at minimum, the real Living Wage.

How we are building connected teams during the pandemic

Never was wellbeing and mental health more important than in this last year.

From the first lockdown, we drastically increased our social interaction with one another, providing lots of opportunities for team members to meet via video conferencing. We were especially mindful of some colleagues either living alone or separated from family and friends due to the pandemic. We booked optional activities every day including the weekend so that there was always freedom to reach out to a colleague if needed.

We also set up a buddy system where everyone had one person that they supported and one person to support them. Weekly buddy calls (or more regular calls, if needed) took place. The frequency of these activities was gradually reduced when we felt they were no longer needed and we all started to get used to a new way of living.

Slack has always been a great place for us to communicate company news and let off steam. Along with sensible COVID updates and sharing of information from our various countries, there was lots of light-hearted banter to help lift spirits during some very scary times.

Looking ahead to a brighter, better future

Becoming a B Corp endorsed our already team-focused culture and helped us to look at ways to build and improve on what we were already doing. We certified in October 2018 and the following year were recognised as a Best for the World honouree in the Workers and Governance categories.  Every year B Lab awards the top-performing B Corps who are creating the greatest impact, and who scored in the top 10 percent on the B Impact Assessment, with honouree status.

Clearly we are doing something right. For a small marketing agency that was still simply thrilled at having certified as a B Corp, you can imagine our delight at becoming a Best for the World honouree.

We have tried to be a great employer and being a B Corp confirms that we are on the right track. And it encourages us to continually strive to be better. We will carry on looking for more ways to have an increasingly positive impact on our employees. And, of course, look forward to much happier times ahead for all of us.

B the force (for good)!

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See also: About Articulate Marketing

Related service: Company culture