Branding and design
Every business needs a great brand
Data-driven branding meets good design. Discover the 'real you', tell the world, get the girl (or boy... or cake)
‘Our B2B site looks like every other business website’
'We don't have a coherent online message'
‘Honestly, our logo is straight out of the ‘90s'
‘My boss said we need unique illustrations’
Here's what we can do for you
We help you solve the problems you know about and some of the ones you don’t. We’ll tell you what we do. We won’t sell you what we do.
Employee surveys and interviews
Tone of voice and messaging analysis
Personas and audience research
Proposition creation
This is your flag on Mars. The Big Idea. Look – your brand isn’t just what you want it to be. It’s a combination of your opinions and those of your customers. We’ll work with you to express these with a clear mission and purpose. The values we develop with you can inform decision-making and we’ll provide keywords for all your messaging.
Brand identity
Our guiding principle for logos: never blindly design trendy symbols. We ensure your logo and imagery are informed by messaging guidelines, personas and proposition development. All the designs we build and naming recommendations we make are backed by research and justified with compelling explanations, not razzle-dazzle.
Ongoing optimisation
Brand evolution is crucial. We’re experts at iteration (translation: learning quickly from mistakes and improving things based on data), and treat branding and design as an ongoing process. Our in-house data analysis team provides further recommendations for your website and content marketing, so we can focus on the changes that will make the biggest difference to you.
Brand documentation
What’s in your brand book?
These are the tangible outcomes that will help you to position your business as a competitor to be reckoned with in the market. And, more importantly, attract paying customers.
We help you build personas (representations of your ideal customers), tone of voice documents and messaging guidelines (so you have a clear voice as a business).
Purpose, mission and vision
Values and keywords
Communication guides
Tone of voice and messaging
Targeted personas
Logos, fonts and colours
Images and illustrations
Layout, with explanations
Our branding team
Meet – The Pixels
The Pixels are a multi-disciplinary team. Our developers are experts in UX and UI strategy, and we’ve got plenty of illustration and animation talent at our disposal.
Branding is not just a pretty face, it’s a fully-integrated and explainable strategy. We make sure our work always stays fresh because we keep up-to-date with any and all developments in digital branding.
How to design tech logos
Here’s our hot take on designing tech company logos
Guide to a strong brand
Get advice on how to strengthen your existing brand style
Site optimisation ebook
Download our guide to iterative growth-driven design processes
Your branding and design
Get a branding consultation
Get in touch to discuss our step-by-step strategic process for figuring out and documenting your brand
