Stand out from
the crowd

Discover your brand's positioning, messaging and visual identity to create an unforgettable brand that inspires your audience and differentiates you from the competition.

Book a strategy call

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What excellent branding looks like

Ensure your visual and verbal identity spans every touchpoint harmoniously
Inspire ideal buyers and resonate with your market thanks to a bespoke look and feel
Make cohesive, strategic and goal-aligned marketing decisions, every time
Share your story with customers through sharp messaging and clear positioning

Do you need a brand strategy makeover?

Check all that apply

People struggle to explain what your company actually does or why it matters.

Your messaging, tone and visuals aren’t aligned or consistent.

You sound like everyone else in your market and your value gets lost in the noise.

Your website and sales materials no longer reflect who you’ve become.

There are no clear brand guidelines, so every campaign feels like it starts from scratch.

We should talk.

Get a 30-minute marketing diagnostic with our CEO. We'll tell you what's broken (spoiler: your website). Walk away with priorities, your next moves, and an actual plan. No pitch, just perspective.

Book a website review

Brand Strategy Starter

We provide SMEs and startups on lean budgets with the core elements of brand strategy, creating a foundation to build upon, perfect for those in need of quick brand explorations

Our starter package

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Brand Strategy Pro

Our recommended minimum package is perfect for more established organisations looking to realise their potential and invest in larger marketing initiatives.

Our pro package

Brand Strategy Enterprise

For large, complex organisations with equally complex needs, our comprehensive blueprint and toolkit, including personas, analyses and SEO insights is for you.

Our enterprise package

Case studies

Driving business success with strategic branding and messaging

A bold new brand for Gentian

Launching a new brand identity and website experience that reflects an innovative approach to nature intelligence.

Read the case study

An elevated brand for Doctor Care Anywhere

Developing an enhanced look, feel and tone of voice and a brand-new signature website with updated website copy.

Read the case study

Transforming Concord’s digital presence

Creating a distinctive brand that reflects ambitious goals, a signature website and authentic tone of voice

Read the case study

A bold new brand for Gentian

Launching a new brand identity and website experience that reflects an innovative approach to nature intelligence.

Read the case study

An elevated brand for Doctor Care Anywhere

Developing an enhanced look, feel and tone of voice and a brand-new signature website with updated website copy.

Read the case study

Transforming Concord’s digital presence

Creating a distinctive brand that reflects ambitious goals, a signature website and authentic tone of voice

Read the case study

Client-centric

We align with your team, brand and business goals.

Proactive

Regular project management updates to ensure your voice is always heard and you know what’s going on.

No BS

We are experts in our business. You are experts in yours. We aim for a collaborative, transparent, respectful partnership.

Purpose

We walk the walk. We are a B Corp, Investors In People Gold certified and carbon neutral. We use marketing as a force for good.

Read our impact report

Expertise

Forged over 20+ years working with industry leaders like HealthHero, DCA, Ecologi, Gentian and Causeway.

Check out our portfolio

The Difference Engine®

Our intellectual foundation includes R&D investments, proven processes, our books and code base.

Learn about our framework

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Why start with brand strategy before marketing execution? 01

A clear, well-understood brand strategy - messaging, tone of voice, audience personas and visual design guidelines - ensures consistency. More importantly, it improves targeting, engagement, credibility and impact. It brings coherence and direction to all our work. It’s the difference between a Difference Engine® and a random collection of parts.

Do you handle visual identity and design as well as messaging? 02

Yes, but only after strategy. Once we’ve clarified your brand story, tone and positioning, we translate that into a design system, logos and templates.

What if we already have a logo or brand guidelines? 03

That’s fine. We build on what’s working. Most clients come to us with some of the assets we need and some gaps they need to fill and some elements that need refinement instead of reinvention. In every case, we need to get to a point where there is a coherent, clear and complete set of brand guidelines and we need to internalise them to deliver the maximum impact.

How long does a brand strategy project take? 04

Usually 4–8 weeks, depending on scope and stakeholder availability.

Who needs to be involved from our side? 05

Typically your leadership, marketing and sales teams. We facilitate workshops that align everyone around a single, powerful brand architecture. We know people are busy. We work hard to make the best use of their time.

How do you prove the impact of brand work? 06

We measure clarity and consistency via messaging tests, engagement metrics and improved marketing performance. In the longer term, we can re-run stakeholder surveys and measure improved brand performance and share of voice in AI tools and Google.

Can you help us communicate with investors or technical audiences? 07

Yes. We specialise in turning complex technology and science into simple, credible messages. We also build best practice investor areas for websites.

What happens after the strategy phase? 08

We run a handover presentation meeting, and you get a copy of our positioning deck and supporting documents - ready to feed into your website and marketing campaigns.

Stand out from
the crowd

What excellent branding looks like