About us

Who we are

You’re in good company. We are a free-range, artisanal, award-winning team, full of geeky, quirky, lovely, diverse, funny good eggs. That’s why clients love us and talented people want to work for us.

Get to know our story, our team and our values.

Articulate employees in a polaroid frame

How the story goes...

Articulate Marketing has been a UK-based remote working business since 2003. (So yeah, we know our way around a Teams meeting.)

From humble beginnings, this one-man-band has grown to a mighty, multi-national, multi-certified 20-person team, offering strategic, copywriting, and website services for B2B tech clients far and wide.

Today, we’re a proud B Corp, Global DEIB HEART Award winner, Investors in People Small Employer of The Year, Real Living Wage, Climate Positive, expert HubSpot Partner, Onboarding Accredited and Impact Award-winning marketing agency. All that and more, really.

Our story

Meet the Team

Matthew Stibbe is the CEO, founder and Geek Boss of Articulate Marketing. An enthusiastic entrepreneur, he previously founded Intelligent Games, as well as Turbine and Vincarta.

He leads our team of roguish heroes through Middle Earth to defeat-

OK, so we’re more LEGO than Legolas, but still… a pretty cool bunch of folks. These are the people who will engineer the heck out of your marketing.

Check out our job openings
Management Team Collage
Matthew Stibbe

Expertise

Marketing strategy, leadership and management.

Experience

Lifelong entrepreneur and CEO in technology and marketing.

Matthew Stibbe

CEO

Mirela Mart

Expertise

Finance, strategy and management.

Experience

Chartered accountant. 20+ years at the World Bank, GE and Visa.

Mirela Mart

CFO

Ioana Negulescu

Expertise

Creative direction, strategy and management.

Experience

10+ years managing design projects and coordinating creative teams.

Ioana Negulescu

Head of Creative Innovation

Clare Dodd

Expertise

Content & digital strategy, editing and leadership.

Experience

10+ years writing and managing digital platforms & teams.

Clare Dodd

Editor in Chief

Juliet Glanville

Expertise

HR, leadership, change management, strategy, project management and coaching.

Experience

20+ years within International HR, supporting small to medium organisations achieve their growth plans.

Juliet Glanville

Head of People

Edward Slimane

Expertise

Sales, leadership and coaching.

Experience

10+ years in sales and 6+ years coaching and leadership.

Edward Slimane

Head of Sales

Emma Cuthbertson

Expertise

Payroll, maintaining records, providing financial information to management.

Experience

20+ years in finance.

Emma Cuthbertson

Accountant

Maddy Leslie

Expertise

Writing, managing campaigns and process organisation.

Experience

6+ years in marketing and copywriting.

Maddy Leslie

Senior Marketing Manager

Kyle Higgs

Expertise

Web development, UI/UX, graphic design, eating.

Experience

10+ years design, 6+ years development.

Kyle Higgs

Senior Developer

James Dhakal

Expertise

Consultative selling, content creation and events management.

Experience

4+ years in account management and business development.

James Dhakal

Senior Growth Specialist

Ben Holness

Expertise

Graphic design, branding, website design and development.

Experience

6+ years in design, crafting digital assets and solutions.

Ben Holness

Specialist Designer

Caera Cooper

Expertise

Digital design, website design and branding.

Experience

1+ years in web design, client communications.

Caera Cooper

Website Designer

Maciej Skurznica

Expertise

Web development.

Experience

2+ years of playing with code.

Maciej Skurznica

Website Developer

Amber Clarke

Expertise

All things Hubspot, email and automations.

Experience

4+ years in Hubspot and digital marketing.

Amber Clarke

HubSpot Consultant

Sam Beddall

Expertise

Copywriting and content strategy for B2B companies.

Experience

11+ years in copywriting, marketing and content creation.

Sam Beddall

Senior Marketing Copywriter

Madeleine Saunders

Expertise

Branding, strategy, copywriting and mental health.

Experience

10+ years in roles across social media, strategy and copywriting in B2C and B2B.

Madeleine Saunders

Senior Marketing Copywriter

Sian Cooper

Expertise

Marketing, social media and copywriting for B2B companies.

Experience

8+ years in PR, marketing and social media agencies.

Sian Cooper

Specialist Marketing Copywriter

Yuki

Expertise

Chasing string, napping, walking on keyboards.

Experience

5+ years in prrroject meownagement.

Yuki

Chief Feline Officer

Everything aligned with our purpose...

A megaphone

Inform

To inform people is to help them understand their world and make better decisions. Information is at the heart of content marketing but also our desire to share generously what we learn. It is better to be well-informed than ignorant.

Two people handshaking each other

Connect

To connect is to create an open channel for communication between the reader and the writer and between a company and its clients. It also brings to mind EM Foster's saying, 'only connect the prose and the passion, and both will be exalted'.

A lightbulb

Inspire

To inspire distils the idea of 'inspiring epiphanies' for our audience - flashes of insight that illuminate the whole scene and which lead to meaningful, positive change. If we do our job right, inspiration is our gift.

... and our values

We embed our purpose and our values into every decision we make as a business, and for our clients. You can find out more about what we stand for, here.

Two people working together to solve a problem

Client Partnership

  • Solve for the client
  • Expert partners
  • Successful communication
A person working at a desk on a digital project

High-performance creativity

  • Efficient
  • Inventive
  • Leader-leader
A pair of hands holding a flower pot

We are the culture

  • Growth mindset
  • Excellent colleagues
  • Be the change

See our awards and certifications

B Corp

B Corp - Best for the World

Best for the World Honourees for ‘Governance’ and ‘Workers’.

Go to B Corp page
invest-in-people-gold-R-1

Investors in People (Gold)

Building happy, supportive and creative teams.

Learn about IIP
diamond-badge-color-2

HubSpot Diamond Partner

Expert HubSpot onboarding and optimisation services.

Diamonds are forever
Ecologi_Logo-with-Tagline

Climate Positive company

We offset our carbon and aim to be Net Zero by 2030.

View our Ecologi page
FOP_Award_Winner_Silver

Ecologi 'For Our Planet' Silver Award winner 2024

In recognition of our efforts to take climate action, we were awarded Ecologi's second-highest accolade.

Investors in People 2022 - Small Employer of the Year

Small Employer of the Year 2022 (IIP)

2022 Award winner, Investors In People.

See IIP events page
Real Living Wage

Real Living Wage employer

Baseline real London Living wage for all full-time employees.

About the real living wage
Global Heart Winner

Global DEIB HEART Award winner 2022 (HubSpot)

The single HubSpot partner awarded for diversity, equity, inclusion and belonging.

Go to showcase page
Platform Migration Excellence_2@2x

HubSpot Impact Award winner

Award for Platform Migration Excellence using Marketing Hub with client, Ecologi.

See the story
Platform Excellence_2@2x

HubSpot Impact Award winner

Award for Platform Excellence using the whole Enterprise suite with client, HealthHero.

Get the details
Product Excellence_2@2x

HubSpot Impact Award winner

Award for Product Excellence using Sales Hub with client, Azured.

Find out more
logo+outline

Insycle Agency Partner

We use Insycle to keep our clients' HubSpot CRM data clean and tidy.

Visit Insycle
hubspot certifications

HubSpot Certifications

See our multiple HubSpot certifications and client reviews.

See our HubSpot listing

Want to learn more?
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Become a client

Do we seem like your kind of people? Get in touch with us to find out how we can help you differentiate your B2B tech brand, build a clear strategy for growth and close more deals.

Let's talk
A client and Articulate Marketing working together