About us
Who we are
You’re in good company. We are a free-range, artisanal, award-winning team, full of geeky, quirky, lovely, diverse, funny good eggs. That’s why clients love us and talented people want to work for us. Get to know our story, our team and our values.
Our story
Articulate Marketing has been a UK-based remote working business since 2003. (So yeah, we know our way around a Teams meeting.)
From humble beginnings, this one-man-band has grown to a mighty, multi-national, multi-certified 20-person team, offering strategic, copywriting, and website services for B2B tech clients far and wide.
Today, we’re a proud B Corp, Global DEIB HEART Award winner, Investors in People Small Employer of The Year, Real Living Wage, Climate Positive, HubSpot Diamond Partner and Impact Award-winning marketing agency. All that and more, really.
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Meet the Team
Matthew Stibbe is the CEO, founder and Geek Boss of Articulate Marketing. An enthusiastic entrepreneur, he previously founded Intelligent Games, as well as Turbine and Vincarta.
He leads our team of roguish heroes through Middle Earth to defeat-
OK, so we’re more LEGO than Legolas, but still… a pretty cool bunch of folks. These are the people who will engineer the heck out of your marketing.


Expertise
Marketing strategy, leadership and management.
Experience
Lifelong entrepreneur and CEO in technology and marketing.
Likes
Good writing, wine, computer games and all things geeky.
Matthew Stibbe
CEO
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Expertise
Finance, strategy and management.
Experience
Chartered accountant. 20+ years at the World Bank, GE and Visa.
Likes
Wine, travel, reading and cooking.
Mirela Mart
CFO

Expertise
Creative direction, strategy and management.
Experience
10+ years managing design projects and coordinating creative teams.
Likes
Cooking, tennis, art house films, dinner parties and fermentation.
Ioana Negulescu
Head of Studio

Expertise
Advocating for clients and strategic game plans.
Experience
5+ years in marketing and client services.
Likes
Going to gigs and face-melting guitar solos.
Paul Morton
Head of Client Services
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Expertise
Content & digital strategy, editing and leadership.
Experience
10+ years writing and managing digital platforms & teams.
Likes
Live music, essays, craft beer and all-weather sea paddling.
Clare Dodd
Editor in Chief
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Expertise
HR, Leadership, Change Management, Strategy, Project Management, Coaching.
Experience
20+ years within International HR, supporting small to medium organisations achieve their growth plans.
Likes
All animals, in particular my horse and dogs, reading, history, crime dramas, laughing till it hurts!
Juliet Glanville
Head of People

Expertise
Payroll, maintaining records, providing financial information to management.
Experience
22+ years in finance.
Likes
Reading, dog walking, horse riding and summer!
Emma Cuthbertson
Accountant
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Expertise
Writing, managing campaigns and process organisation.
Experience
5+ years in marketing and copywriting.
Likes
Terry Pratchett, sugargliders and art.
Maddy Leslie
Marketing Manager

Expertise
All things marketing, copywriting and SEO.
Experience
6+ years in copywriting and marketing.
Likes
Art, music, Cornish gin and old movies.
Claire Rowe
Senior Marketing Copywriter
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Expertise
Copywriting, editing, and research-led strategy.
Experience
12+ years in writing and research roles.
Likes
Words, sounds, and images.
James Lavender
Senior Marketing Copywriter

Expertise
Web development, UI/UX, graphic design, eating.
Experience
10+ years design, 6+ years development.
Likes
Video games, guitar, food, mechanical keyboards, chess.
Kyle Higgs
Senior Developer
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Expertise
Project management, account management.
Experience
14 years in people engagement roles, 2+ in client services.
Likes
Craft ales, Scottish Football, fantasy RPGs and books.
Philip Dodds
Specialist Client Partner

Expertise
Account management and project management.
Experience
5+ years of project and marketing management, and content production.
Likes
Hiking, good views, jigsaws and geology rocks.
Helena Sharp-Stephens
Specialist Client Partner

Expertise
Graphic design, branding, website design and development.
Experience
4+ years in design, crafting digital assets and solutions.
Likes
Playing guitar and piano, gaming and coffee.
Ben Holness
Specialist Designer

Expertise
Consultative selling, content creation and events management.
Experience
3+ years in account management and business development.
Likes
History, luxury fashion, video games, art and sports!
James Dhakal
Specialist Business Development Representative

Expertise
Copywriting and SEO.
Experience
12+ years in content and copywriting.
Likes
Horror movies, short stories, and getting dragged through the park by my dog.
Rachel Kennedy
Specialist Marketing Copywriter
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Expertise
Conversations, relationship building & customer engagement.
Experience
8+ years in sales & business development.
Likes
Family time, gaming, coffee and Jägermeister.
Aidan Shannon
Specialist Business Development Representative
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Expertise
Lead gen, consultative selling, business research.
Experience
10+ years in customer engagement and sales.
Likes
Investing, gaming, mechanical watches and elderly vehicles.
Frazer Saunders
Business Development Representative

Expertise
Digital design, website design and branding.
Experience
Web design, client communications.
Likes
Video games, reading and animals.
Caera Cooper
Website Designer

Expertise
All things Hubspot, email and automations
Experience
3+ years in Hubspot and Digital Marketing
Likes
Eating good food with friends, reading, travelling and axe throwing!
Amber Clarke
HubSpot Onboarding Consultant

Expertise
Chasing string, napping, walking on keyboards.
Experience
5+ years in prrroject meownagement.
Likes
Chaos, disorder, mayhem and treats.
Yuki
Chief Feline Officer

Expertise
Promoting Articulate and marketing automation.
Experience
Lifelong experience as Articulate's mascot.
Likes
Tweeting, email banter and adventures.
Artie
Articulate Mascot
Our purpose is to inform, connect and inspire

Inform
To inform people is to help them understand their world and make better decisions. Information is at the heart of content marketing but also our desire to share generously what we learn. It is better to be well-informed than ignorant.

Connect
To connect is to create an open channel for communication between the reader and the writer and between a company and its clients. It also brings to mind EM Foster's saying, 'only connect the prose and the passion, and both will be exalted'.
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Inspire
To inspire distils the idea of 'inspiring epiphanies' for our audience - flashes of insight that illuminate the whole scene and which lead to meaningful, positive change. If we do our job right, inspiration is our gift.
Our values
We embed our purpose and our values into every decision we make as a business, and for our clients.
You can find out more about what we stand for, here.
Client Partnership
- Solve for the client
- Expert partners
- Successful communication
High-performance creativity
- Efficient
- Inventive
- Leader-leader
We are the culture
- Growth mindset
- Excellent colleagues
- Be the change