Digital marketing for B2B tech companies

Build your
Difference Engine®

Differentiate your B2B tech brand. Launch your website. Accelerate your marketing. Generate high-quality leads. Be a thought leader.

It's your rocket ship. Go faster. Go further.

Quick! Just a few 30-minute slots still available

Spaceman fixing a machine

Marketing toolkits

We have curated three selection boxes of our most popular whitepapers, articles and tools.

Pick a topic. Get free Articulate resources. Solve problems. Declare victory.

A strategic chess piece

Marketing strategy

The inside scoop you need to draw up effective marketing blueprints, built on a sturdy strategic foundation.

An open notebook

Expert copywriting

Thought leadership writing that compels and words that matter. Thimble. Aardvark. Eiderdown. (Maybe not those words.)

A digital tablet

Branding and websites

These brand and website design resources won’t just help you stand out. They’ll put you right in the spotlight.

Positioning and differentiation

Why you need
a Difference Engine

It’s a slice of geeky computing history (thank you, Charles Babbage and Ada Lovelace), transformed into our own invention.

Presenting: the Difference Engine®.

This is our proprietary framework for brand differentiation best practices. With marketing strategies, tools and expertise, our team will build the (strictly metaphorical) difference engine that points your business in the right direction and propels it into the future.

Find out more
A schematic of a complex engine

Hot off the presses!

The Difference Engine®: An Articulate Marketing Guide

We've written a book! With our strategic step-by-step guide, you can differentiate your brand and accelerate your marketing machine. This book is ideal reading for marketing and business leaders. Inside, you'll find hundreds of insights and a checklist of 48 actionable steps over eight chapters.


The marketing flywheel

A Diamond Partner
for HubSpot

HubSpot is the best CRM platform to power your marketing. Put the customer at the heart of your marketing and sales, one qualified lead at a time.

As a HubSpot onboarding accredited agency, we provide the highest standards of onboarding and optimisation services, helping you get the maximum return on investment with HubSpot. Get trusted advice and implementation from this multi-certified, award-winning HubSpot Solutions Partner.

HubSpot Diamond Solutions Partner

Here’s what HubSpot can unlock for your business:


Cost-effective all-in-one customer relationship management software


Marketing automation to convert leads and grow your contact database


Transparent sales processes, deal boards and reporting for better selling


On-brand, SEO and conversion-rate-optimised websites, built fast

Client success stories

We work with purposeful B2B technology companies, primarily in the healthcare, sustainability and lifelong learning sectors.

See case studies and our portfolio. Results, delivered. Clients, happy.

A medal of achievement

Marketing Hub Platform Migration Excellence - HubSpot Impact Award winner! 🏆

Ecologi: Powerful and transparent customer analytics

We coached Ecologi through their HubSpot Marketing Hub migration. The result? A confident marketing team, a transparent leads funnel, and analytics as far as the eye can see.

A bar chart

HubSpot Enterprise Platform Excellence - HubSpot Impact Award winner! 🏆

HealthHero: Whole health with HubSpot Enterprise

Articulate Marketing built a B2B demand generation machine for HealthHero, a telehealth provider, with the HubSpot Enterprise suite.

A hand holding a mouse

Website design and build

New Beyond Encryption HubSpot website: fast design, faster build, fastest load speeds

Discover how Articulate Marketing worked collaboratively with Beyond Encryption to build a custom-designed HubSpot website in just two months.


"Articulate has been instrumental in assisting me with defining a cohesive brand identity, positioning and messaging for my company. They’ve brought clarity to how we communicate our unique value proposition in ways that I would have never imagined prior to working with their incredible team. This has only been possible because they have taken the time to learn my business, requiring deep analysis, ongoing support and a considerable investment of time. The power of their ideas, and The Difference Engine they’ve collectively built as an organization cannot be constrained by the Atlantic Ocean, the English Channel or any other physical encumbrance. In my experience and for my business, Articulate doesn't move the needle, they are the needle."

Dennis Stilger Concord


"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero


"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption


"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions


"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

SearchPilot portfolio hero
H.O. Bostrom portfolio hero
RACO portfolio hero
Intentify Demand portfolio hero
Azured portfolio hero
Transparently portfolio hero
Causeway portfolio hero

Contact us

Start your engine

Through our consultative sales process, we aim to truly understand your needs as a business. Then we will suggest services that address and support your goals, either on a consultancy, project or long-term retainer basis.

Book a meeting
An engine in motion

Articulate by the numbers



HubSpot expertise


emissions offset

trees planted

via Ecologi

/ 5
review score

on HubSpot partner directory

The Articulate Marketing blog

Subscribe for marketing insights, bad puns and the occasional diatribe against the mundane. Career-enhancing ideas for better marketing, this way:

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