Content

Turn thought leadership into an art form

Thought leadership content can take many forms, from free-to-air blog posts to gated white papers and ebooks. To create thought leadership content you need insider knowledge. We get to know your business by interviewing internal subject matter experts and geeking out about the things that matter to you.
 
Being a thought leader means:
  • Establishing your reputation as a trusted advisor
  • Proving you know what’s happening on the bleeding edge of your industry
  • Understanding your customers’ challenges and goals
  • Proving you can understand, innovate and solve

Must-read blogs

We only write thoroughbred, high-quality content – the kind that grabs the attention of both Google and real, human customers. As brand chameleons, we manage the entire creative process from ideation to promotion, creating blogs in your company voice that:
 
  • Engage customers earlier in the buying cycle
  • Talk about their issues in their language
  • Increase your organic reach and search visibility
  • Establish you as a credible, trusted advisor
  • Help people relate to your company 
  • Guide people to the next stage of your marketing funnel 
Write compelling content

White papers, ebooks and guides

Longer content is the foundation of any marketing strategy. Use gated white papers, ebooks and guides to offer genuine business insight and drive lead generation.
 
  • Provide vital, clear information on industry trends, threats and changes
  • Establish yourself as a credible and authoritative source for customers and peers
  • Help potential customers contextualise and understand the problems that your products or services solve
Master long-form copy

Website copy

Visitors spend fewer than 15 seconds on a website so you have to draw them in quickly. We help you create readable, effective, on-brand website copy that talks directly to the reader. Tied to your business goals, optimised for search engines and delivered on time: we do it all.
 
Budgets and schedules
 
We charge on a fixed price basis so you know exactly how much you will pay before you commission the work. There is no charge for an initial discussion to understand your requirements and prepare a quotation. Websites vary greatly but, as an indication, expect to pay £250-£500 per web page.
Improve your website copy

Interested? Let's Chat.
If you want to replace boring blah-blah copy with content that's too good to ignore, get in touch.
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