Content

Turn thought leadership into an art form

Thought leadership content can take many forms, from free-to-air blog posts to gated white papers and ebooks. To create thought leadership content you need insider knowledge. We get to know your business by interviewing internal subject matter experts and geeking out about the things that matter to you.
 
Being a thought leader means:
  • Establishing your reputation as a trusted advisor
  • Proving you know what’s happening on the bleeding edge of your industry
  • Understanding your customers’ challenges and goals
  • Proving you can understand, innovate and solve

Must-read blogs

We only write thoroughbred, high-quality content the kind that grabs the attention of both Google and real, human customers. As brand chameleons, we manage the entire creative process from ideation to promotion, creating blogs in your company voice that:
 
  • Engage customers earlier in the buying cycle
  • Talk about their issues in their language
  • Increase your organic reach and search visibility
  • Establish you as a credible, trusted advisor
  • Help people relate to your company 
  • Guide people to the next stage of your marketing funnel 
Write compelling content

White papers, ebooks and guides

Longer content is the foundation of any marketing strategy. Use gated white papers, ebooks and guides to offer genuine business insight and drive lead generation.
 
  • Provide vital, clear information on industry trends, threats and changes
  • Establish yourself as a credible and authoritative source for customers and peers
  • Help potential customers contextualise and understand the problems that your products or services solve
Master long-form copy

Website copy

Visitors spend fewer than 15 seconds on a website so you have to draw them in quickly. We help you create readable, effective, on-brand website copy that talks directly to the reader. Tied to your business goals, optimised for search engines and delivered on time: we do it all.
 
Budgets and schedules
 
We charge on a fixed price basis so you know exactly how much you will pay before you commission the work. There is no charge for an initial discussion to understand your requirements and prepare a quotation. Websites vary greatly but, as an indication, expect to pay £250-£500 per web page.
Improve your website copy

Infographics

We work closely with our in-house design team, The Pixels, to combine content and design. We bring content to life with diagrams, infographics, and bespoke lettered quotes and statistics. These provide:

  • Shareable, unique content for any or all social media platforms
  • Content that clearly aligns with your branding
  • Images that can be used on your website, in a presentation, on a leaflet or anything else you can think of
View infographic example

Video content

Video marketing provides the ultimate combination of content, visuals and audio to appeal to your target audience. Viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in text.

Formats

Build authority and trust by showcasing your success. We provide a professional team who conducts interviews and edits your case study to best tell your story.

For social media and email marketing, we offer short video bundles that use imagery or custom illustrations to differentiate your brand.

We can also consult on use of video in other spaces, such as during the sales process.

View video case studies here

Interested? Let's Chat.

If you want to replace boring blah-blah copy with content that's too good to ignore, get in touch.
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