You hear that? That endless, fuzzy murmuring? That’s content. Like background radiation and beards, content is everywhere
Here’s why our clients come to us
‘We keep saying we’ll do a weekly blog, but we never do’
‘None of our copywriting ranks well on search engines’
‘We write stuff, but we want to be thought leaders’
‘We can’t get leads because we don’t have enough traffic’
Here’s what we can do for you
We help you solve the problems you know about and some of the ones you don’t. We’ll tell you what we do. We won’t sell you what we do.
Thought leadership content
We get to know your business by interviewing internal subject matter experts and geeking out about the things that really matter to you. Being a thought leader means:
Establishing a reputation as a leading trusted advisor within your industry.
Knowing and addressing your customers’ challenges, not selling what they don't need.
Proving you can understand, innovate and solve complex problems in new ways.
What we write
A room full of copywriters, 10 typewriters and 100 hours later...
Experienced in copywriting for B2B technology companies, we embrace complex subjects. We cut away the jargon, leaving room to entertain and inform, so those engaging with the content we create can make better decisions.
We only write high-quality content– the kind that grabs the attention of both Google and real, human customers. As brand chameleons, we manage the entire creative process from ideation to promotion, creating blogs in your company voice to engage customers earlier in the buying cycle. We promise to increase your organic reach and search visibility.
Need a guide? Ask a copywriter
Long content is the foundation of any marketing strategy. Use gated white papers,ebooks and guidesto offer insights and drivelead generation and sales. We provide clear information and premium designs that help establish you as an authoritative source. Then, potential customers can better contextualise and understand your products or services.
Web copy: easier said than done
Visitors spend fewer than 15 seconds on a website so you have to draw them in quickly. We help you create readable, effective, on-brand website copy. Tied to your business goals, optimised for search engines and delivered on time: we do it all. To create copy that looks clean, snappy and effortless, we follow a process with tried and tested best practices.
Want to build authority? Try an infographic
We work closely with our in-house design team, The Pixels, to combine content and design. Our team brings content to life with diagrams, infographics, and bespoke lettered quotes and statistics. Get shareable, brand-specific content for any or all social media platforms, and images that can be used on your website, in a presentation, or elsewhere.
Quick, clean, engaging video copy
Combine content, visuals and audio to appeal to your target audience. Viewers retain 95 percent of a message when they watch it in a video, so build trust by showcasing your success with a case study or brand video. Or, for social media and email marketing, we offer short video bundles and we can also consult on use of video during your sales process.
Our copywriting teams
We work in‘pods’ of professional writers, account managers and team leaders who collaborate together to brief, create and edit client copy. With 10 experienced copywriters on staff, we don't use subcontractors, freelancers or third parties.
What is a copywriter?
Get under the hood. Get Articulate’s B2B marketing guide
The secrets of persuasion
Discover how we write convincing copy. No, this isn’t a naff dating guide
Business grammar guide
What damage could one comma splice do? Download to find out
Your content marketing
Copywriters are everywhere. Good copywriters are rare
It's not magic, but a handful of great blogs could double your traffic, so contact us for some everyday miracles