Welcome to our webinar wonderland

Our best tips for writing thought leadership white papers

White papers, eBooks and other long-form content is the most valuable (but still free) content you offer. This is something you want people to sign up for. Give their email address for. It's got to be worth their contact information, and their time. So, this webinar showcases our best tips on writing though leadership white papers that have a real impact and convert more leads.

• Wednesday 8th December 2021
• 10am Greenwich Mean time (GMT)

Op-ed: the person in the mirror is not your customer

We've spoken about the 'Man in the Mirror' problem. It's a common issue. Too often, organisations assume their audience is a reflection of themselves. The truth is, the person in the mirror is not your customer. You need to engage with their needs and their goals, in their language. But how can you tell if you're letting your own biases or preferences colour how you interact with your audience? We've got some advice in this op-ed webinar.

• Wednesday 5th January 2022
• 10am Greenwich Mean Time (GMT)

How to run an effective customer evidence and case study programme

We've written hundreds of case studies as an agency, both for ourselves and, more often for our clients. Recently, one such case study even won a HubSpot Impact Award. So, from this lofty position of expertise, we're outlining our best advice for running a customer evidence and case study programme for your business, from interviews to using case studies for marketing and sales.

• Wednesday 19th January 2022
• 10am Greenwich Mean Time (GMT)

Accelerating sales in HubSpot (with expert guests)

Ready for the next level of Sales in HubSpot? We're joined by HubSpot Senior Channel Account Manager, Caleb Buscher, and Articulate Head of Business Development, Gemma Haggarty. This is a unique opportunity to learn from their combined expertise. Discover the secrets of selling in HubSpot, such as how to organise your sales automations and successfully close deals.

How to talk about technical subjects and still have a brand personality

Yes, you can go the quirky route. Many have. It's a viable option. But you don't have to be quirky to have a brand personality. And you don't have to dumb down your expertise, either. We discuss the fine line between making a connection with your audience - who may not be technical themselves - and your products and services, and maintaining the fidelity of your subject matter.

How to run a collaborative change management project

As a marketing agency, we're movers, shakers and change-makers. We've also run several successful change management projects internally in recent years, and we've got a few nuggets of wisdom to share with the world based on this experience. Join Matthew Stibbe, Articulate Marketing CEO, for this webinar all about embracing change.

The anatomy of an award-winning website (HTG) with Head of Studio, Ioana Negulescu

Our Head of Studio, Ioana Negulescu, talks through our design and development process for stand-out B2B tech websites. The website our team built for HTG recently won a HubSpot Impact Award for its design. In this webinar, we break down how we did it, and what lessons you can take away for your own website. (Or, of course, you can ask Articulate Marketing to do it for you!)

Strategy foundations: how to set the right marketing goals for your business

The fifth instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, you'll find out how we set marketing goals at Articulate, how we measure progress and what we think are the most important metrics to measure. These will help you make data- and value-driven decisions.

QA for marketing and websites with testing expert Brian Borg, CEO of OnPath Testing

Strategy foundations: how to map your customer journey through your website

The fourth instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, we break down the customer journey and how your website can either provide a path to progress, or block your site visitors from ever contacting you again. Keep people engaged with these tips.

Strategy foundations: how to sharpen your positioning and messaging

The third instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.)

In this webinar, benefit from no-nonsense advice on brand positioning and messaging. This is exactly what you need to do to construct those core messages you want your potential customers to hear.

Project management for marketing teams with ClickUp expert Layla Pomper at ProcessDriven

Join Matthew Stibbe, CEO at Articulate Marketing, and YouTube-famous Layla Pomper, ClickUp consultant at ProcessDriven (hat tip for the imagery), for this webinar. We discuss project management best practices for marketing teams, share our experiences and offer top tips to make your marketing process smooth and hassle-free. Don't miss this one!

Strategy foundations: how to set the right tone of voice for your business

The second instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, find out how to pitch your marketing communications at the right level for what you're trying to achieve. Are you Looney Tunes or Disney? Apple or IBM? How do you find your voice and use it to express your brand?

Strategy foundations: how to create an ideal client profile and personas for targeted marketing

The first instalment of our five-part 'Marketing Strategy Foundations' webinar series. In this webinar, you'll get our best advice on how to target your marketing efforts to attract the perfect leads for your sales team. All marketing is targeting, after all. Find out how to research and craft an ideal client profile and personas that get to the heart of what your customers need.

Why you should choose HubSpot over WordPress

Get an expert take on the benefits of HubSpot over WordPress for hosting your website. With HubSpot you get access to marketing tools to turn your site into a high-conversion, high-performance engine for growth. If that doesn't convince you, then watch the webinar to find out more - we'll even take you through how to migrate your website from WordPress to HubSpot.

Why Articulate Marketing became a B Corp and what we learned along the way

A B Corp is a business that is a force for good. The B Corp certification covers five key impact areas for your business: Governance, Workers, Community, Environment and Customers. It's an incredibly rigorous process to get certified. And we've even won two Honouree awards, too! In this webinar, Articulate Marketing CEO Matthew Stibbe talks about our experience, why we did it and what we discovered.

8 ways to get more leads from your website

Your website is more than a brochure for your business. It's more than a piece of art that you let gather dust for years at a time. It's an active, functionally designed space, built to generate qualified leads. At least, it should be. We've built lead generating websites for years. Here's what we've learned through trial and error (and the occasional eureka moment).

Why your contact page doesn’t generate any actual contacts

A contact page needs to be more than a functional, half-hearted 'get in touch'. If anyone is clicking through to that page, you'd hope they are interested in having a chat - otherwise, why would they be there? Yet time and time again we see poor conversion rates on contact forms. In this webinar, we offer some ideas to improve your contact page.

How to do (genuine) thought leadership

When writing content, it's vital to keep the purpose of that piece of marketing material in mind. Is it to draw traffic? Convert leads? Or is the main aim to generate brand awareness, put your stamp of expertise on a subject and start a conversation. Here's how we think of thought leadership at Articulate Marketing.

Essential ingredients for any marketing plan

Want the recipe for marketing success? Join Articulate Marketing CEO, Matthew Stibbe, for a half hour run-down of all the ingredients you need to make your next marketing plan. From SEO to organisational tools, we give you the knowledge you need to make the most of your marketing.

How to come up with the perfect project, product or business name

The most popular article on our blog is all about choosing project names. It's clearly a subject that's front of mind for our audience, so here's a webinar all about project, product and business names - extended edition. Tip-toe around the minefield of corny, undifferentiated or just plain dreadful names for things.

Proofreading tips from professional copywriters

The art of proofreading is not to be taken lightly. At Articulate Marketing, we dedicate more time to researching and editing than actually writing! So, here are expert tips from professionally picky copywriters on how to proofread your copy to perfection. Say that fast three times...

How to work with copywriters

Back in 2003, our CEO wrote the first article on the new Articulate Marketing website: 'how to work with copywriters'. 18 years later, in this webinar, he revisits the question, looks at what has changed in two decades and explains how you can get the best work possible from professional copywriters.

How to optimise your blog back catalogue for SEO

Articulate Marketing has developed our 'merge, purge and polish' process to help our clients maximise organic traffic from their existing content. For the first time, we're going to explain the process in detail so you can apply it to your blog.

How to write killer copy for your website

Website copywriting has its own unique requirements. This webinar looks at the technical challenges of writing for modern websites, how people read online, how to write for SEO and how to write credible, engaging, user-friendly copy.

The difference between real differentiation and me-too blah-blah

Even in industries that are very commoditised, it's possible to stand out from the crowd and build genuine differentiation. It's just hard. This webinar looks at the ingredients and recipes of branding success.

How we use ClickUp and Notion

'First we make the tools, then the tools make us'. If this is true, then everybody at Articulate Marketing consists, on a molecular level, of two essential project management tools: ClickUp and Notion. Find out how we use them to make the business more efficient.

12 quick SEO wins in 30 minutes

A high-speed, high-value run-through of the most valuable ways to get more organic website traffic based on Articulate Marketing's SEO best practices.

Covid and beyond: scenario planning for marketers

In this webinar Matthew Stibbe, Articulate Marketing's CEO, runs through different scenarios for the rest of 2021 and explores ways that companies can make marketing plans, despite the challenges we all face.

How to craft the perfect LinkedIn profile for social selling

LinkedIn is the social network for business but are you making the most of it? In this webinar, we will show you how to craft the perfect sales-ready profile.

How to benchmark your marketing maturity

We have a 100-point maturity model that we use to benchmark our potential client's level of marketing sophistication. Find out where you are and how to get where you want to go.

How Articulate works remotely

We've been remote working for nearly twenty years - long before it became fashionable - and we've built up a library of useful tools and processes. And we have the culture to back it up!

How to choose a marketing agency

We share recommendations about identifying requirements, selection criteria and interviewing marketing agencies so that you get the perfect fit for your business.

Ten things you need to check on your website today

We review dozens of websites a month. This webinar will highlight the most common gaps and missing features, including GDPR oversights and hidden security issues.

How to get better customer case studies

Customer case studies and success stories open doors and accelerate the sales process. This webinar draws on more than 20 years' experience writing case studies.

How to increase organic SEO website traffic

Find out how to get more traffic from Google with search engine optimisation strategies that work. We'll share the techniques in this webinar.

How to accelerate and automate your sales process with HubSpot CRM

Essential tips for organising your database, automating routine sales activity and spending more time on opportunities that are likely to close.

Discover these essential tips for creating a content campaign strategy

Random acts of marketing won't grow your business. A goal-driven content strategy coordinates your content efforts for maximum effect.

How to win at privacy and GDPR compliance with HubSpot

GDPR compliance doesn't have to be a pain. Get it right and you're on the side of the angels. This webinar explains how to do it right using HubSpot.

Should you hire a marketing person or work with an external marketing agency?

We're in favour of marketing agencies but here we explore the pros and cons of both options, so you can make the best decision for your business.

Essential marketing metrics for business owners and tech entrepreneurs

Isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.