Why Articulate Marketing became a B Corp and what we learned along the way
A B Corp is a business that is a force for good. The B Corp certification covers five key impact areas for your business: Governance, Workers, Community, Environment and Customers. It's an incredibly rigorous process to get certified. And we've even won two Honouree awards, too! In this webinar, Articulate Marketing CEO Matthew Stibbe talks about our experience, why we did it and what we discovered.
- 4th August 2021
- 10am BST
8 ways to get more leads from your website
Your website is more than a brochure for your business. It's more than a piece of art that you let gather dust for years at a time. It's an active, functionally designed space, built to generate qualified leads. At least, it should be. We've built lead generating websites for years. Here's what we've learned through trial and error (and the occasional eureka moment).
Why your contact page doesn’t generate any actual contacts
A contact page needs to be more than a functional, half-hearted 'get in touch'. If anyone is clicking through to that page, you'd hope they are interested in having a chat - otherwise, why would they be there? Yet time and time again we see poor conversion rates on contact forms. In this webinar, we offer some ideas to improve your contact page.
How to do (genuine) thought leadership
When writing content, it's vital to keep the purpose of that piece of marketing material in mind. Is it to draw traffic? Convert leads? Or is the main aim to generate brand awareness, put your stamp of expertise on a subject and start a conversation. Here's how we think of thought leadership at Articulate Marketing.
Essential ingredients for any marketing plan
Want the recipe for marketing success? Join Articulate Marketing CEO, Matthew Stibbe, for a half hour run-down of all the ingredients you need to make your next marketing plan. From SEO to organisational tools, we give you the knowledge you need to make the most of your marketing.
How to come up with the perfect project, product or business name
The most popular article on our blog is all about choosing project names. It's clearly a subject that's front of mind for our audience, so here's a webinar all about project, product and business names - extended edition. Tip-toe around the minefield of corny, undifferentiated or just plain dreadful names for things.
Proofreading tips from professional copywriters
The art of proofreading is not to be taken lightly. At Articulate Marketing, we dedicate more time to researching and editing than actually writing! So, here are expert tips from professionally picky copywriters on how to proofread your copy to perfection. Say that fast three times...
How to work with copywriters
Back in 2003, our CEO wrote the first article on the new Articulate Marketing website: 'how to work with copywriters'. 18 years later, in this webinar, he revisits the question, looks at what has changed in two decades and explains how you can get the best work possible from professional copywriters.
How to do genuine thought leadership
What is thought leadership? And how do you do it effectively? We run through everything you need to...
Why your contact page doesn't generate any actual contacts
You contact page isn't working. It's not generating enough leads and it's poorly targeted. So...