Marketing webinars

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7 examples of genuine thought leadership in the age of mistrust - image of a woman on a laptop

7 examples of genuine thought leadership in the age of mistrust

In this webinar, host Matthew Stibbe discusses the value of thought leadership in a world of fake news and BS, with seven tangible examples. Learn how to use hype in the right way, plus the neuroscience behind critical thought and information processing in this everyone-has-a-platform-on-the-internet era.

A marketer’s take on ChatGPT and the applications of AI marketing

ChatGPT - a bit of fun, a useful tool, a 'stochastic parrot', or a sign of what's to come? How will content produced by assistive technology and 'artisanal copywriting' co-exist? We have our take. Get the expert marketer's perspective on the applications of AI for marketing and business leaders. 
webinar upsell tips 2

9 tips for upselling to existing customers

This webinar is about how to upsell, cross-sell and even down-sell to your existing customers. We'll go through how to conduct a gap analysis, who should be involved and how to spot sales opportunities. Upsell should make up a good portion of your revenue, so if you're not seeing the sales numbers you'd like, here's your chance to do something about it.

product literature webinar

How to optimise your sales with product literature

Let's talk marketing and sales alignment.
Specifically, in this webinar hosted by Matthew Stibbe, we'll discuss how the marketing team can support sales with product literature such as brochures, webpages and case studies.
Find out how to position and market products and services while avoiding common pitfalls such as hype and technical jargon.
How to benchmark your marketing against competitors

How to benchmark your marketing against competitors

In this webinar, hosted by Articulate CEO Matthew Stibbe, we'll go through the steps involved in an industry analysis and competitor review. We'll talk you through metrics for comparison, such as sector share, audience reach and tech stack, as well as a structure you can use to benchmark your business against industry competitors.
How to align sales and marketing in HealthTech firms and get better analytics

How to align sales and marketing in HealthTech firms and get better analytics 

Focusing on the needs of HealthTech companies, this webinar is in association with HubSpot. We'll cover how to put the customer at the heart of your business, smart ways to align sales and marketing and getting better insights about your marketing and sales funnel.
demystifying forecasting and lead scoring webinar

Demystifying forecasting and lead scoring with HubSpot

 Get access to this on-demand webinar, hosted by Articulate's CEO Matthew Stibbe. Over one hour, find out how to do lead organisation, prioritisation and scoring with HubSpot. And, get expert advice on using properties and data for forecasting. Use this information to build an accurate pipeline of deals so you can grow your business.
award winner ih

How to write a winning award submission

Join Articulate's Marketing Manager, Maddy Leslie, for a webinar all about how to craft an award submission that will win you prizes, fame and fortune. She has written several award-winning case studies using this framework, so it's a tried and true way to win that award for your latest marketing campaign, website launch or project.
sustainable marketing webinar

Sustainable marketing - advice from a B Corp & Climate Positive employer

With COP27 fresh on our minds, we're looking at how you can make your marketing department more sustainable. As a B Corp and Climate Positive employer, we're working towards Net Zero by 2025. We build efficient, sustainable websites, create innovations (we plant a tree when you fill in a form on our website), and we carbon offset with our partner, Ecologi. Find out what you can do to join us in this green marketing revolution.

lead nurturing in a day webinar

7 effective lead nurturing activities you can set up in a day

We've seen roaring success with recent experiments in lead nurturing, from automated workflows to savvy sales sequences. Now, Articulate Marketing CEO, Matthew Stibbe, will share seven insights for how to do great lead nurturing with minimal effort. Join the webinar to get these top tips.

thought leadership 11

11 tips for generating content ideas that demonstrate thought leadership

Everybody wants to do thought leadership these days. But what does that mean? And how do you come up with those unique, creative, stand-out ideas for content that demonstrate real thought leadership? Find out in this webinar by lifelong content marketing and business journalism expert, Matthew Stibbe.

Person popping out of a piggy bank slot with their arms upraised

The difference between how businesses buy vs. how consumers buy

Specialist Business Development Representative, James Dhakal, hosts this webinar all about buyer behaviour and how the process differs between B2B and B2C. We dig into the data as well as our own processes to highlight the key differences between these kinds of selling, and what to watch out for as a business.

webinar marketing strategy

Why you need expert help to shape your marketing strategy

Experts help you make the right choices. They prevent costly mistakes and wasted time. That's why hiring an expert marketing strategist to help you build and implement your marketing plan is the right move for so many B2B businesses. This webinar is ideal viewing if you're weighing the options between in-house and hiring a third party to help you build an effective marketing strategy.
webinar budget rebrand

How to do a rebrand on a budget

In this webinar our Head of Studio and experienced designer, Ioana Negulescu, explains how you can modernise your brand without breaking the bank. We'll cover design foundations and brand architecture, what 'good' looks like, process and cost-effective design tools.

marketing mvp - artie building a marketing plan

How to go from no marketing to a marketing MVP in 90 days

This webinar will take you through the classic zero to hero story. We've seen it before - clients who are doing next to no marketing and who need a plan of action to get them moving in the right direction. We can help you achieve effective minimum viable marketing in just one quarter with these crucial tips.
best work marketing agency

How to get the best work from your marketing agency

Taking on a marketing agency is always a leap of faith. You have to trust they have your best interests at heart, and only time will tell if that proves true. But, there are ways you can both validate your choice in the early stages of an engagement and ensure you get the best work consistently throughout. Find out how in this webinar.
b2b tech homepage webinar

12 top tips from analysing B2B tech homepages (as a web designer)

Expert web designer, Ben Holness, has analysed a lot of B2B tech websites. And now he wants to share the 12 top tips he's discovered for optimising your homepage. This webinar covers everything from how to balance imagery and text layout to how to optimise your homepage for conversions. Could your website be on his list of examples?
marketing effectiveness index

How to assess your marketing maturity with our strategic Marketing Effectiveness Index

In this webinar, we demonstrate how we assess a business’s marketing across multiple areas, from their website to their brand identity to their content optimisation. Find out where your organisation sits on our strategic benchmark and discover how to take your marketing to the next level.
copywriting tov

How to express your brand’s tone of voice through copywriting

You’ve nailed your brand positioning, messaging and tone of voice. The next step is to translate all of that into content that is consistent across your website, blog, emails and social media. Editor in Chief, Clare Dodd, offers her expert advice in this webinar, showcasing examples of tone of voice in copywriting.

How (and why) we place mental health and connection front and centre as a business

This Mental Health Awareness week, we want to raise awareness among clients and our professional community of what it means to put wellbeing front and centre in a small business. Articulate CEO, Matthew Stibbe, is joined by our Chief Happiness Officer, Liz Fielder, as they talk about both the business- and people-focused practicalities of addressing mental health in a small business.
LinkedIn prospecting webinar

Everything you need to know about sales prospecting on LinkedIn

Watch this webinar on prospecting by our very own Specialist Business Development Representative, Jenny Davies.
LinkedIn prospecting goes hand-in-hand with your inbound marketing strategy. Discover our best practices (and what to avoid) to get prospects clamouring for a sales conversation, including information on the tools you need.
Core web vitals webinar

How Google’s Core Web Vitals update changed the SEO game (and what you need to do to avoid losing traffic)

The summer of 2021 saw a massive change in how Google prioritises website ranking. Many sites are still recovering (or not) from a hit to their traffic. This webinar covers what we’ve learned about optimising your website for Core Web Vitals and their impact on SEO, and what actions you need to be taking today to avoid future pitfalls.

Service Hub

How to configure HubSpot Service Hub

The third in our three-part series of webinars all about how to configure your HubSpot. (Don't worry, you don't have to have seen the others to enjoy this one!)
You want to give your existing customers the best possible experience with your business. That where HubSpot's Service Hub comes in. In this webinar, we run through how your business can make the most of Service Hub.
Sales Hub

How to configure HubSpot Sales Hub

The second in our three-part series of webinars all about how to configure your HubSpot. (Don't worry, you don't have to have seen the first webinar to enjoy this one!)
Sales Hub is a powerhouse of tools. But many people we speak to don't make the most of what's available, simply because they've missed these essential steps. In this webinar, we give you the means to sell better, in HubSpot.
Marketing hub

How to configure HubSpot Marketing Hub

The first in our three-part series of webinars all about how to configure your HubSpot portal correctly. (The next two cover the Sales Hub and Service Hub.)
In our extensive experience with HubSpot Marketing Hub, we've picked up a trick or two. In this webinar, HubSpot expert Matthew Stibbe covers those essential tips to set up and maintain an effective marketing engine in Marketing Hub.
Optimise HubSpot licensing

How to optimise your HubSpot licensing and pick the right Hubs

HubSpot's CRM platform is made up of five 'Hubs': marketing, sales, service, operations and CMS. But which ones do you need? And do you really need to pay for Pro? In this webinar, discover which Hubs will meet your requirements and ambitions, and how to optimise each tier of your HubSpot licensing for maximum ROI. Existing HubSpotters and curious newbies welcome!

migrate to HubSpot

Everything you need to know about migrating your website to HubSpot

Is WordPress too much of a chore to keep updating? Wix not living up to the hype? Just wondering what HubSpot CMS can offer? If you're tired of your existing website hosting platform, this webinar will outline all the options for moving your website to HubSpot CMS. And, the benefits of doing so. Freedom, at last.
Plus, get a sneak preview of our very own HubSpot theme: Nucleus.
case studies

How to run an effective customer evidence and case study programme

We've written hundreds of case studies as an agency, both for ourselves and, more often for our clients. Recently, one such case study even won a HubSpot Impact Award. So, from this lofty position of expertise, we're outlining our best advice for running a customer evidence and case study programme for your business, from interviews to using case studies for marketing and sales.

person in the mirror is not your customer

Op-ed: the person in the mirror is not your customer

We've spoken about the 'Man in the Mirror' problem. It's a common issue. Too often, organisations assume their audience is a reflection of themselves. The truth is, the person in the mirror is not your customer. You need to engage with their needs and their goals, in their language. But how can you tell if you're letting your own biases or preferences colour how you interact with your audience? We've got some advice in this op-ed webinar.

white papers

Our best tips for writing thought leadership white papers

White papers, eBooks and other long-form content is the most valuable (but still free) content you offer. This is something you want people to sign up for. Give their email address for. It's got to be worth their contact information, and their time. So, this webinar showcases our best tips on writing though leadership white papers that have a real impact and convert more leads.

accelerating sales in HubSpot webinar

Accelerating sales in HubSpot (with expert guests)

Ready for the next level of Sales in HubSpot? We're joined by HubSpot Senior Channel Account Manager, Caleb Buscher, and Articulate Head of Business Development, Gemma Haggarty. This is a unique opportunity to learn from their combined expertise. Discover the secrets of selling in HubSpot, such as how to organise your sales automations and successfully close deals.

brand personality

How to talk about technical subjects and still have a brand personality

Yes, you can go the quirky route. Many have. It's a viable option. But you don't have to be quirky to have a brand personality. And you don't have to dumb down your expertise, either. We discuss the fine line between making a connection with your audience - who may not be technical themselves - and your products and services, and maintaining the fidelity of your subject matter.

change management

How to run a collaborative change management project

As a marketing agency, we're movers, shakers and change-makers. We've also run several successful change management projects internally in recent years, and we've got a few nuggets of wisdom to share with the world based on this experience. Join Matthew Stibbe, Articulate Marketing CEO, for this webinar all about embracing change.


The anatomy of an award-winning website (HTG) with Head of Studio, Ioana Negulescu

Our Head of Studio, Ioana Negulescu, talks through our design and development process for stand-out B2B tech websites. The website our team built for HTG recently won a HubSpot Impact Award for its design. In this webinar, we break down how we did it, and what lessons you can take away for your own website. (Or, of course, you can ask Articulate Marketing to do it for you!)

marketing goals for business

Strategy foundations: how to set the right marketing goals for your business

The fifth instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, you'll find out how we set marketing goals at Articulate, how we measure progress and what we think are the most important metrics to measure. These will help you make data- and value-driven decisions.

QA for marketing and websites - Artie with the marketing funnel

QA for marketing and websites with testing expert Brian Borg, CEO of OnPath Testing

In this webinar Matthew Stibbe, Articulate Marketing CEO and 20-year marketing veteran, and Brian Borg, QA wizard and CEO of OnPath Testing, discuss quality assurance and testing for marketing and websites – what goes wrong with new sites and how to prevent the most common mistakes.

how to map your customer journey through your website webinar recording - image of two people looking at a screen

Strategy foundations: how to map your customer journey through your website

The fourth instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, we break down the customer journey and how your website can either provide a path to progress, or block your site visitors from ever contacting you again. Keep people engaged with these tips.

Illustration of a man doing positioning and messaging work

Strategy foundations: how to sharpen your positioning and messaging

The third instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.)

In this webinar, benefit from no-nonsense advice on brand positioning and messaging. This is exactly what you need to do to construct those core messages you want your potential customers to hear.

layla pomper webinar

Project management for marketing teams with ClickUp expert Layla Pomper at ProcessDriven

Join Matthew Stibbe, CEO at Articulate Marketing, and YouTube-famous Layla Pomper, ClickUp consultant at ProcessDriven (hat tip for the imagery), for this webinar. We discuss project management best practices for marketing teams, share our experiences and offer top tips to make your marketing process smooth and hassle-free. Don't miss this one!

tone of voice image

Strategy foundations: how to set the right tone of voice for your business

The second instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, find out how to pitch your marketing communications at the right level for what you're trying to achieve. Are you Looney Tunes or Disney? Apple or IBM? How do you find your voice and use it to express your brand?

strategy foundations - webinar about personas, image of

Strategy foundations: how to create an ideal client profile and personas for targeted marketing

The first instalment of our five-part 'Marketing Strategy Foundations' webinar series. In this webinar, you'll get our best advice on how to target your marketing efforts to attract the perfect leads for your sales team. All marketing is targeting, after all. Find out how to research and craft an ideal client profile and personas that get to the heart of what your customers need.

HubSpot to WordPress to

Why you should choose HubSpot over WordPress

Get an expert take on the benefits of HubSpot over WordPress for hosting your website. With HubSpot you get access to marketing tools to turn your site into a high-conversion, high-performance engine for growth. If that doesn't convince you, then watch the webinar to find out more - we'll even take you through how to migrate your website from WordPress to HubSpot.

why Articulate marketing became a B Corp and what we learned along the way - illustration of a diverse group of people who are all smiling

Why Articulate Marketing became a B Corp and what we learned along the way

A B Corp is a business that is a force for good. The B Corp certification covers five key impact areas for your business: Governance, Workers, Community, Environment and Customers. It's an incredibly rigorous process to get certified. And we've even won two Honouree awards, too! In this webinar, Articulate Marketing CEO Matthew Stibbe talks about our experience, why we did it and what we discovered.

website leads webinar

8 ways to get more leads from your website

Your website is more than a brochure for your business. It's more than a piece of art that you let gather dust for years at a time. It's an active, functionally designed space, built to generate qualified leads. At least, it should be. We've built lead generating websites for years. Here's what we've learned through trial and error (and the occasional eureka moment).

contact page webinar - person fixing a website

Why your contact page doesn’t generate any actual contacts

A contact page needs to be more than a functional, half-hearted 'get in touch'. If anyone is clicking through to that page, you'd hope they are interested in having a chat - otherwise, why would they be there? Yet time and time again we see poor conversion rates on contact forms. In this webinar, we offer some ideas to improve your contact page.


How to do (genuine) thought leadership

When writing content, it's vital to keep the purpose of that piece of marketing material in mind. Is it to draw traffic? Convert leads? Or is the main aim to generate brand awareness, put your stamp of expertise on a subject and start a conversation. Here's how we think of thought leadership at Articulate Marketing.

essential marketing tips for your marketing plan - image of artie planning with a person

Essential ingredients for any marketing plan

Want the recipe for marketing success? Join Articulate Marketing CEO, Matthew Stibbe, for a half hour run-down of all the ingredients you need to make your next marketing plan. From SEO to organisational tools, we give you the knowledge you need to make the most of your marketing.

How to come up with the perfect project, product or business name

How to come up with the perfect project, product or business name

The most popular article on our blog is all about choosing project names. It's clearly a subject that's front of mind for our audience, so here's a webinar all about project, product and business names - extended edition. Tip-toe around the minefield of corny, undifferentiated or just plain dreadful names for things.

proofreading tips from copywriters - three people editing a blog on a laptop

Proofreading tips from professional copywriters

The art of proofreading is not to be taken lightly. At Articulate Marketing, we dedicate more time to researching and editing than actually writing! So, here are expert tips from professionally picky copywriters on how to proofread your copy to perfection. Say that fast three times...


How to work with copywriters

Back in 2003, our CEO wrote the first article on the new Articulate Marketing website: 'how to work with copywriters'. 18 years later, in this webinar, he revisits the question, looks at what has changed in two decades and explains how you can get the best work possible from professional copywriters.

astronaut seo

How to optimise your blog back catalogue for SEO

Articulate Marketing has developed our 'merge, purge and polish' process to help our clients maximise organic traffic from their existing content. For the first time, we're going to explain the process in detail so you can apply it to your blog.

Get your free 16-step guide to perfect on-page SEO_words-write-writing-copywriting-copywriter-read-research-develop-learn-content

How to write killer copy for your website

Website copywriting has its own unique requirements. This webinar looks at the technical challenges of writing for modern websites, how people read online, how to write for SEO and how to write credible, engaging, user-friendly copy.

branding moon hike artie help

The difference between real differentiation and me-too blah-blah

Even in industries that are very commoditised, it's possible to stand out from the crowd and build genuine differentiation. It's just hard. This webinar looks at the ingredients and recipes of branding success.

how to use clickup and notion team laptop work

How we use ClickUp and Notion

'First we make the tools, then the tools make us'. If this is true, then everybody at Articulate Marketing consists, on a molecular level, of two essential project management tools: ClickUp and Notion. Find out how we use them to make the business more efficient.

12 quick SEO wins in 30 minutes-89

12 quick SEO wins in 30 minutes

A high-speed, high-value run-through of the most valuable ways to get more organic website traffic based on Articulate Marketing's SEO best practices.

Covid and beyond- scenario planning for marketers checklist pencil

Covid and beyond: scenario planning for marketers

In this webinar Matthew Stibbe, Articulate Marketing's CEO, runs through different scenarios for the rest of 2021 and explores ways that companies can make marketing plans, despite the challenges we all face.


How to craft the perfect LinkedIn profile for social selling

LinkedIn is the social network for business but are you making the most of it? In this webinar, we will show you how to craft the perfect sales-ready profile.


How to benchmark your marketing maturity

We have a 100-point maturity model that we use to benchmark our potential client's level of marketing sophistication. Find out where you are and how to get where you want to go.

Remote working

How Articulate works remotely

We've been remote working for nearly twenty years - long before it became fashionable - and we've built up a library of useful tools and processes. And we have the culture to back it up!

marketing strategy presentation post-it artie notes

How to choose a marketing agency

We share recommendations about identifying requirements, selection criteria and interviewing marketing agencies so that you get the perfect fit for your business.

traffic seo marketing strategy

Ten things you need to check on your website today

We review dozens of websites a month. This webinar will highlight the most common gaps and missing features, including GDPR oversights and hidden security issues.

punctuation merge discussion conversation chat talk

How to get better customer case studies

Customer case studies and success stories open doors and accelerate the sales process. This webinar draws on more than 20 years' experience writing case studies.

seo traffic increase data analyse statistics-01

How to increase organic SEO website traffic

Find out how to get more traffic from Google with search engine optimisation strategies that work. We'll share the techniques in this webinar.

artie robot checklist CRM

How to accelerate and automate your sales process with HubSpot CRM

Essential tips for organising your database, automating routine sales activity and spending more time on opportunities that are likely to close.

essential tips content campaign calendar organiser planning

Discover these essential tips for creating a content campaign strategy

Random acts of marketing won't grow your business. A goal-driven content strategy coordinates your content efforts for maximum effect.

5 Essential Steps for creating PPC campaigns that make real money (LinkedIn and Facebook advertising)

How to win at privacy and GDPR compliance with HubSpot

GDPR compliance doesn't have to be a pain. Get it right and you're on the side of the angels. This webinar explains how to do it right using HubSpot.

presentation design marketing crm hubspot web content

Should you hire a marketing person or work with an external marketing agency?

We're in favour of marketing agencies but here we explore the pros and cons of both options, so you can make the best decision for your business.

stats analytics presentation

Essential marketing metrics for business owners and tech entrepreneurs

Isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

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