Get a better B2B marketing website with an iterative, data-driven approach
Your website should be a customer-generating machine. You need to draw people in and make them want to stick around. 55 percent of visitors spend fewer than 15 seconds on a website, according to Hubspot. That’s not a lot of time to make an impression.
A good website uses content to engage with people from the earliest stages of the buying cycle and helps to turn casual visitors into warm leads, ready to buy.
A great website uses design to elevate content, creating a visually inviting environment that is responsive and intuitive. It’s a place everyone wants to explore, whatever their device.
A fantastic website uses iterative processes to constantly improve and delight potential leads, based on analysing customer data and building on facts, not opinions.
Conversion rate optimisation
It’s the big project, the thing you face every few years: redesigning the company website. The traditional approach to website design is out. Over-budget, over-time, over. Instead, we use iterative improvements to build you a new launch-pad website, fast, that is better than your current site. By fast we mean weeks, not months.
But that’s just the start. Our process of growth-driven design (GDD) and conversion rate optimisation means your website never stops growing and getting better. With A/B testing and data-driven improvements based on user experience, we get you leads with multiple, tested conversion points.
The‘growth’ in growth-driven design is rooted in the process after the new website launch. You can start doing this now. It’s simply a way of using customer data, such as clicks and heatmaps, to make changes. From user experience to conversion rates, we focus on different areas in each design cycle to optimise every element.
‘Matthew and the team at Articulate have been working with us for 3 or 4 months now and we couldn't be happier. We have a brand new website, the best new CRM system I've ever used(HubSpot) and our Sales and Marketing teams have never been so closely integrated. I can't recommend them enough!’
‘We started our relationship when they built our new website for us. We were so impressed with the work on the website and the positive feedback we got from customers and prospects, that we started a monthly retainer with them.’
‘They were able to complete in a matter of hours what another agency failed to do in weeks- and at a very reasonable price. They went far over and above the call of duty to help us improve our website and paid special attention to our SEO. We are confident that the new blogging site they have helped us create will help our marketing efforts thrive.’
‘Since engaging with Articulate, we have seen a huge increase in the conversion rate of our marketing campaigns with informative content and relevant messaging.’