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Marketing is rapidly changing and becoming more dynamic than ever before. That’s why, as a marketing leader, you should learn continuously and level up your skills every day.
We’ve prepared a list of the best books on marketing to help you do that.
These are highly-recommended picks from marketing managers and business leaders who rely on them in their daily marketing routine. They will give you some prompts on how to set the right marketing goals and maximise your business growth efforts.
Top books every Marketing Manager should read
Below are the six essential reads for marketing directors.
‘This book is a primer for marketing directors,’ says Anthony Martin, Founder and CEO of Choice Mutual.
‘It helps take a strategic and customer-centric approach to marketing and provides real-life aid with practical pieces of advice for marketers. The chapters about researching, understanding, and segmenting customers were particularly useful in our case. We started segmenting our leads and personalising final expense insurance quotes for different customer segments based on their age, income, lifestyle, etc.,’ he shares.
2. Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams by Karl Sakas
Karl Sakas makes it simple for you to handle it day-to-day. He prepared this pocket guide with snack-sized tips and personal anecdotes to teach you how to ensure effective communication in your team and support employee wellbeing in the workplace.
Here’s why it’s a must-read book for marketing leaders, according to Logan Mallory, VP at Motivosity:
‘As Jay Baer mentions in the foreword to this book: your power is in your people. And I completely agree.
I also go all the way with what the author says about motivation. Indeed, it’s one of the key elements that empower people to work more productively and feel satisfaction from their job.
Finally, satisfied employees in your marketing team = satisfied customers.’
3. Branding: In Five and a Half Steps by Michael Johnson
Released in: 2016
What this book is about
Do you know how to use branding in the correct way to give your marketing a powerful boost?
Michael Johnson, a brand consultant and designer, sorted things out for you.
Below is his five-and-a-half-step scheme:
Tell your brand’s story
2.5) Close the gap between the narrative and design
According to the author, it’s necessary to use your website as a brand differentiator. Additionally, you should also take care of social media and newsletter designs, among others.
‘Packed with actionable branding tactics and over one thousand illustrative examples and templates, it should be a table-book for marketing directors and managers,’ claims Jerry Han, CMO at PrizeRebel.
‘We draw inspiration from it for PrizeRebel’s blog and social media accounts. It’s an intellectual and visual treat for marketers who want to supercharge their brand marketing strategies.’
You’ll find comprehensive answers in this how-to book on legal marketing.
‘Although this book appeals to attorneys and marketing managers in law firms, its ideas are easily implementable in any industry,’ assures Mark Pierce, CEO of Cloud Peak Law Group.
‘Ethical standards and legal requirements that govern marketing and advertising differ from state to state. However, there are some fundamental things that every marketer should know. They all are mentioned and illustrated in this guidebook. I also enjoyed the sections written by guest authors who added their pinches of marketing advice.’
Best marketing books for your shelf
The simple act of reading one of these books won’t automatically turn you into a skilled marketing manager.