It’s the hardest question in every pub quiz: ‘What’s your team’s name?’
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all the cards. Si...
Sales and marketing need to have a close relationship if you want to increase the number of qualified leads and conversions.
66 percent of web users expect a website to look visually appealing. But, what does ‘visually appealing’ even mean?
“There are only two hard things in Computer Science: cache invalidation and naming things.” – Phil Karlton
It's not just words that make us feel things when we read. Fonts trigger an emotional response, too. Baskerville, for example, is a trustworthy font. ...
What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too many IT provi...
Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and, for this reas...
Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales rep makes ...
