The Articulate Marketing Blog

Websites Sales Strategy Design

How we increased Turbine's website conversion rate by 67 percent

Our client, Turbine, recently launched its new website. Turbine helps growing businesses streamline routine paperwork like purchase orders, expense cl...

Lead capture B2B How to do marketing

How to generate leads that are worth a damn

Generating leads is important – you know that. Some marketer has probably mentioned it once or twice, with that dreamy look in their eye. The real iss...

Strategy How to do PR communication Branding

Your Complete Guide to Successful Newsjacking in 2018

News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off all heat la...

Websites Design Branding How to blog

How to pick stock photos for your website (that don't suck)

Pick stock photos like you pick dates: with a bit of discretion. Your content deserves better company. Be choosey. Make your excuses to ‘Man smiling w...

SEO

Mastering Google’s answer box: How to optimise for featured snippets

Google’s answer boxes (also known as featured snippets) are changing the way we search. That lovely little box is the perfect remedy for searchers in ...

SEO Lead capture Advice

How to increase your website traffic using the skyscraper technique

There’s no denying it, link building is a tough nut to crack. Backlinko’s Brian Dean will be the first to admit it. It requires other bloggers to be k...

SEO Websites Lead capture Advice

On-site SEO: Why website optimisation is so important

More than 40 percent of revenue is captured by organic traffic. Getting your on-site SEO perfect, then, is essential if you’re looking to increase you...

SEO Strategy How to do marketing

10 tools to bake optimisation into your SEO-keyword strategy

Your SEO-keyword strategy is solid. It’s reliable. It’s a hearty slab of cake, waiting in the tin of potential, cooked up in the kitchen of content. B...

Strategy SEO B2B How we work

The ultimate SEO guide for B2B technology companies

Every second there are 67,000 searches on Google. That’s 67,000 people in the world with a question or query. That’s 67,000-people looking for an answ...