The Articulate Marketing Blog

How to do marketing How we work

How we work: what does a marketer do?

Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and, for this reas...

How to do marketing Sales

3 steps to create warm leads for your sales team

Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales rep makes ...

Advice How to do marketing Writing

How to make a successful presentation: 5 easy steps to perfection

All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by an outstand...

Advice How to do marketing

5 essential marketing metrics you should be measuring

There are metrics, and then there are metrics. Katelyn's already talked about the dangers of pursuing vanity metrics – those that look pretty in a qua...

Advice How to do marketing Strategy Clients

What marketers can learn from MSPs

What do managed service providers (MSPs) and marketers have in common? At first glance, there’s not much crossover between the two industries, though ...

How to write How we work Writing

What does a copywriter do? The B2B content marketing guide [2019]

What does a copywriter do, and everything you need to know about content marketing for aspiring B2B businesses. Content is the answer to a question, t...

How to do marketing Websites Clients marketing agency

Everything you’re doing wrong: a marketing checklist for IT service providers

Yikes, where to start… 

How we work SEO Strategy B2B

The ultimate SEO guide for B2B technology companies [2019]

Every second there are 67,000 searches on Google. That’s 67,000 people in the world with a question or query. That’s 67,000-people looking for an answ...

How to write How we work Writing marketing agency

Get the most out of business industry expert interviews

You’ve gone to the trouble of tracking down an industry expert (often found hiding in home offices surrounded by a forest of coffee cups). But, what d...