Articulate Marketing Blog
How we work: designing and developing signature websites
How do you design and develop a B2B website? We break down the process we use at Articulate Marketing, from mood boards to module...
How to design an effective case study section for your website
Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...
How to increase organic traffic: 19 top SEO tips for 2025 and beyond (updated)
Find out how to increase your organic traffic with these 19 SEO tips. Discover how to optimise your website content for the reader and for...
Nine types of bad writing
Everyone can write. But not everyone can write well. We all learn to write at school but then society makes a distinction between ‘writers’...
How to write for specific personas and ICPs
You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic...
Nine excellent podcasts for copywriters and marketing leaders
The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...
How we work: SEO sprints
Search engine optimisation (SEO) for your website can feel like a Sisyphean task. We’re glad the bad old days of keyword stuffing are...
How we work: brand strategy projects to drive client differentiation
Looking and sounding the same as your competitors is expensive in the long run.
5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...