Illustration of three people, used for blog 'What is a website, anyway?'
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    What is a website, anyway?

    Posted by Callum Sharp

    The purpose of any website is to attract, convert and close visitors, turning them into prospects and customers. But, what else is a website good for?

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    5 ways B Corps are ensuring equality and diversity in the workplace - image of 5 people celebrating.

    Posted by Angela Browne

    5 ways B Corps are ensuring equality and diversity in the workplace

    Celebrating the power of our differences with well-placed equality and diversity policies in the workplace is the secret sauce to success for many B Corps.

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    How to use website data to prioritise improvements

    Posted by Aoife Porter

    How to use website data to prioritise improvements

    Collecting data is important when working on your website. Here are three types of website data you can use to prioritise website improvements.

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    Hands playing with things (how to calculate ROI for your brand building campaign)

    Posted by Simon Collins

    How to calculate ROI for your brand building campaign

    Are your brand building campaigns worth the money you're spending? Not sure? We got you. Here's how to calculate ROI for a brand building campaign.

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    Image of a Hub

    Posted by Callum Sharp

    We increased Turbine’s conversion rate by 250% in one year

    We increased our sister company's conversion rate by 250%. Here’s how Articulate Marketing took Turbine from zero to hero in only 365 days.

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    The best tools and resources for working from home - illustrated image of a homeworker at her desk with a laptop and a cute cat on a sofa in the background. There is a list of remote working links at the top of the image.

    Posted by Maddy Leslie

    300+ best tools and resources for working from home [2020]

    We've been a remote business for 15 years, so here's our expert advice on working from home. And, the best links, tools and resources about remote working.

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    brand character

    Posted by Claire Poskitt

    How to use a brand character to promote your B2B website

    Mascots are everywhere: they're a great marketing tactic if you get them right. Here's how you can use a brand character to promote your B2B website.

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    essential hubspot integrations - image of spaceships

    Posted by Claire Poskitt

    8 essential HubSpot integrations for marketing professionals

    HubSpot is turning from an app into a platform and its integration ecosystem is at the heart of the company's strategy. Check out the essential apps.

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    AI in marketing

    Posted by Lauren Lovett

    4 ways that AI is already changing the face of marketing

    AI is an exciting prospect for the changing face of marketing. There are already so many new developments that marketers can use - here are just a few.

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    11 things to do at the start of a new business relationship

    Posted by Matthew Stibbe

    11 things to do at the start of a new business relationship

    Read our blog post to discover the tips, advice and experience you'll need to start and maintain a new business relationship.

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    social media automation

    Posted by Grace O'Brien

    Social media automation: good, bad or somewhere in between?

    Are you investing in social media automation? We've compiled tips, tricks and truths to help you conquer your social media strategy. Get stuck in!

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    Marketing metrics

    Posted by Toby Knott

    5 essential marketing metrics you should be measuring

    Don't waste your time with vanity metrics. Track these 5 essential marketing metrics to measure the effectiveness of your marketing efforts.

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    step to more effective sales and marketing meetings

    Posted by Clare Dodd

    6 steps to more effective sales and marketing meetings

    Effective sales and marketing meetings are a vital part of getting arch rivals to work together and creating a seamless customer conversion machine.

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