Bad Language: The Articulate Marketing Blog

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How we work

Go beyond good enough: Articulate is a real Living Wage employer

Money isn't everything but, let's be honest, it helps. At Articulate, we believe that happiness makes for loyal, hard-working and creative employees (...

SEO Writing Strategy

The complete ‘how to’ guide to keyword optimisation

Look at that, you’ve created some awesome content. You did your research, crafted your writing and filled it with valuable insight and wit. Your targe...

How we work

How we work: get to know our sugar-free Chief Happiness Officer

Yes, we have a Chief Happiness Officer at Articulate. And no, she doesn't appear in a flurry of grinning emoticons to brighten our days with nauseatin...

Writing communication

Why good copywriting for B2B technology companies is important

By 2020, more than half of high-tech B2B sales will come through digital channels. How much noise you make on the web, then, will factor into how many...

How to blog Writing

The ultimate content marketing stack: 26 essential resources for awesome content

Content marketing has revolutionised the way we communicate with our customers. Ninety-one percent of B2C businesses create online content, and it’s e...

How to do marketing Strategy

7 tips for building a super-effective B2B content marketing strategy

'Planning is bringing the future into the present so that you can do something about it now.' – Alan Lakein You want to build a B2B content marketing ...

How to do marketing

How pay-per-click works (and why your business needs it)

As an inbound marketing agency, we’re committed to putting out strong, well-sourced content (as well as conducting SEO, keyword research, websites, so...

How to do marketing

What's the difference between messaging, tone of voice and brand identity?

There are certain things that can set your business apart from the rest. Your messaging, tone of voice and brand identity are some of those things.

How to do marketing

9 social media marketing services and tools that you should try today

This year has seen more than 2.46 billion active users on social media from around the world. That’s a large audience at your fingertips. In this sing...