The Articulate Marketing Blog

How to write How we work Writing

How we work: our writing manifesto

‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire

How to do marketing Lead capture inbound marketing

A CTA is not a call to action. It’s a call to advance.

‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager, painfully aware o...

Advice Websites Design optimisation

9 modern website design trends that need to die

We’re putting our foot (feet?) down. Too many websites are committing design crimes with impunity, and while we’re not quite committing ourselves to v...

How to do marketing How we work copywriter marketing agency

How to get the most ROI from your hired writers and marketing agency in 2019

When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there are some t...

Advice How to do marketing

Should you hire a marketing agency or a marketing person? [2019 update]

'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.

Writing inbound marketing

B2B tech content writing: Good vs evil

The first step to good B2B tech content writing is to avoid bad writing altogether.

copywriter inbound marketing

How storytelling matters for content marketing

 Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a time’ nonse...

How to blog B2B inbound marketing

Benchmark your blog: how data analysis helped us increase traffic by 47% in 30 days

Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in the dust at...

How we work SEO Tools B2B

The 5 best SEO reporting tools on the internet [2019]

 Arthur Conan Doyle, the author of Sherlock Holmes, once wrote: ‘It is a capital mistake to theorize before one has data Conan Doyle wrote these words...