The Articulate Marketing Blog

How to do marketing Sales communication company culture

How to use powerful team names to align your marketing and sales teams

It’s the hardest question in every pub quiz: ‘What’s your team’s name?’

Sales Lead capture Strategy B2B

9 statistics about B2B sales [2019]

Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all the cards. Si...

How to do marketing Sales

6 steps to more effective sales and marketing meetings

Sales and marketing need to have a close relationship if you want to increase the number of qualified leads and conversions.

Websites Design optimisation Fonts

5 design predictions for B2B technology websites in 2019 and 2020

66 percent of web users expect a website to look visually appealing. But, what does ‘visually appealing’ even mean?

How to name things

The essential guide to choosing good project names

“There are only two hard things in Computer Science: cache invalidation and naming things.” – Phil Karlton

Websites optimisation Fonts

The complete guide to choosing and using fonts for your website

It's not just words that make us feel things when we read. Fonts trigger an emotional response, too. Baskerville, for example, is a trustworthy font. ...

How to do marketing Lead capture email

Love logic? The logic behind marketing email workflows

What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too many IT provi...

How to do marketing How we work

How we work: what does a marketer do?

Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and, for this reas...

How to do marketing Sales

3 steps to create warm leads for your sales team

Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales rep makes ...