‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager, painfully aware o...
We’re putting our foot (feet?) down. Too many websites are committing design crimes with impunity, and while we’re not quite committing ourselves to v...
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there are some t...
'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.
The first step to good B2B tech content writing is to avoid bad writing altogether.
Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a time’ nonse...
Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in the dust at...
Arthur Conan Doyle, the author of Sherlock Holmes, once wrote: ‘It is a capital mistake to theorize before one has data Conan Doyle wrote these words...
