The Articulate Marketing Blog

Advice Technology company culture B Corp

6 mental health apps that prove technology is a force for good

There’s been plenty of talk about the health risks of mobile phone overuse. Smartphones emit more radiation than a brick of uranium, and social media ...

How to do marketing

How to strengthen your brand with your marketing strategy

Products are made in the factory, but brands are created in the mind. - Branding pioneer Walter Landor.

SEO

Topic clusters: how pub gigs can turn into sold-out stadium shows

I used to be the drummer in a band. We were signed to a label, we had a manager, and we'd just signed to a booking agent. I was in this band for sever...

How we work company culture B Corp

Articulate Marketing is a B Corp ‘Best for the World 2019’ Honouree!

We’re excited to announce that Articulate Marketing has won an award as a B Corp ‘Best for the World’ Honouree. We’d like to thank The Academy, Emma f...

Technology Websites Design

How we work: designing tech company logos

As an inbound marketing agency, we know that having a comprehensive branding strategy is the only way to see real growth these days, especially in the...

Advice Lead capture

How to use Pay-Per-Click Advertising to get more B2B customers

It’s no secret that at Articulate, we love inbound marketing. Compared with outbound advertising, inbound lead generation strategies are non-invasive,...

How to interview How to do PR Writing PR

How to interview someone like a journalist

Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and seeing it ...

Writing

How to define your tone of voice and use it for marketing

The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define how people pe...

SEO

How to increase organic traffic: 11 top SEO tips

The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.