Bad Language: The Articulate Marketing Blog

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Strategy

HubSpot GDPR compliance checklist

The GDPR deadline of 25 May is fast-approaching yet as many as two-thirds of companies aren't ready. As I write this in mid-April, even HubSpot isn't ...

How we work Strategy

What is the difference between PPC and SEO?

Search engine optimisation (SEO) and pay-per-click (PPC) are two critical aspects of digital marketing. Both can help to build an online audience, gen...

SEO Writing Strategy

The complete ‘how to’ guide to keyword optimisation

Look at that, you’ve created some awesome content. You did your research, crafted your writing and filled it with valuable insight and wit. Your targe...

How to do marketing Strategy

7 tips for building a super-effective B2B content marketing strategy

'Planning is bringing the future into the present so that you can do something about it now.' – Alan Lakein You want to build a B2B content marketing ...

Strategy

How to create useful and believable marketing personas

Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to produce  great c...

Strategy

How to build a compelling business case for inbound marketing

‘Inbound content marketing is the worst form of marketing,’ to misquote Churchill, ‘apart from all the others.’ Of course, we would say that because i...

Strategy

How to create an editorial calendar

An editorial calendar is like a roadmap for content creation; it tells you what, where and when to publish and which personas you should be targeting....

Strategy

Successful lead nurturing campaigns

You can’t just throw content at passers-by and hope it’ll stick. You need lead nurturing. Inbound content marketing is an ordered, regular stream of c...

Strategy

Ask the experts: 10 tips for business growth

Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign.