Bad Language: The Articulate Marketing Blog

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How to create useful and believable marketing personas

Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to produce  great c...


How to build a compelling business case for inbound marketing

‘Inbound content marketing is the worst form of marketing,’ to misquote Churchill, ‘apart from all the others.’ Of course, we would say that because i...


How to create an editorial calendar

An editorial calendar is like a roadmap for content creation; it tells you what, where and when to publish and which personas you should be targeting....


Successful lead nurturing campaigns

You can’t just throw content at passers-by and hope it’ll stick. You need lead nurturing. Inbound content marketing is an ordered, regular stream of c...


Ask the experts: 10 tips for business growth

Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign. 


Don't be a micromanager: how to outsource with confidence

‘No one is good at everything. In order for a business to grow, there needs to be a healthy level of collaboration and delegation,’ says Richard Brans...

How to do marketing Strategy

5 B2B marketing metrics you need to stop measuring now

In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are obsessivel...

How we work Strategy

How we work: points pricing

We charge for our work on a points system. We do not charge by the hour or by the day. This means that clients are paying for results and tangible del...


The secret to intoxicating content: personas

Buyer personas are all the rage right now in marketing. Toby has covered how to write a persona on this site. And while I agree they can be extremely ...