Bad Language: The Articulate Marketing Blog

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Strategy

How to create useful and believable marketing personas

Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to produce  great c...

Strategy

How to build a compelling business case for inbound marketing

‘Inbound content marketing is the worst form of marketing,’ to misquote Churchill, ‘apart from all the others.’ Of course, we would say that because i...

Strategy

How to create an editorial calendar

An editorial calendar is like a roadmap for content creation; it tells you what, where and when to publish and which personas you should be targeting....

Strategy

Successful lead nurturing campaigns

You can’t just throw content at passers-by and hope it’ll stick. You need lead nurturing. Inbound content marketing is an ordered, regular stream of c...