How to find a B2B marketing agency that understands your technology - two people in front of a screen

How to find a B2B marketing agency that understands your technology

Posted by Adam Catterall Picture of Adam Catterall on 7 April 2022
Marketing copywriter specialising in writing about technology, marketing, branding, strategy and thought leadership for Articulate Marketing.
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Craning your neck on the lookout for a B2B content marketing agency that’s right for your business?

If you’re in a specialist field, discovering your perfect match is like finding that missing semi-colon in a long line of code. Frustrating, perhaps, but necessary.

After all, content marketing is important. Eighty-two percent of marketers actively use content marketing to further their brand. For tech companies, it’s a simple way to increase outreach and educate potential leads. So, if you speak tech like it’s your mother tongue, you need to find an agency that understands your lingo.

But, how do you go about picking them out of the crowd?

1. Do your homework

The first step on your path to finding a like-minded B2B content marketing agency is to scope what’s out there. It’s always worth asking around for recommendations or finding reviews.

Hearing from a previous client or checking out independent reviews will give you an insight into all the little things. What’s their communication like? Do they take the time to learn your business? How technically minded are they?

Beyond this, case studies are a great way of understanding the relationship between a tech client and a marketing agency. They show how the agency copes with different project types.

Once you’ve found some you like the look of, ask more questions. What are their services? What kind of strategy planning do they offer? What’s the pricing like?

2. Know your own brand

Now, we don’t want to make this sound like dating advice, but to know what you want, you’ve got to know yourself. Swiping right on an agency isn’t just about what they offer, it’s about how well they fit you. Any old generic agency isn’t going to cut it. You’re unique, and so the agency you work with should be, too.

For content marketing, a strong understanding of your own brand will help your agency craft content that fits your personality. If you’re a specialist company working with a particular vertical, finding an agency that adapts to your brand is a good sign that they’ll also go the distance to understand your tech.

3. Study their track record

Look at an agency’s previous clients to suss out their readiness and tech experience. By scanning along their line of companies, you’ll be able to spot any that offer the same sort of services as you.

Once you’ve got some names to work with, check out their published content. B2B decision-makers are willing to pay a premium for powerful thought-leadership content, so see how confident and knowledgeable the copy sounds. Does it inspire you? Would you be proud to publish content of a similar standard?

The perfect B2B content marketing agency is out there

If you’re a tech company on the hunt for an agency, you’re in good company. At Articulate, we use inbound marketing to help B2B tech businesses stand out from the crowd.

Nothing’s too specialist for us. Using our range of marketing services, we can help build your difference engine, so you can transform the world with your technology. If that thought inspires you, contact us today.

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