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Define your
winning difference

Cut through the noise with clear and commercially sharp positioning, messaging, buyer personas, customer journey mapping, vision, values and elevator pitch that hook your audience and maximise your marketing impact.

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What an excellent positioning looks like

  • Boost your marketing efficiency by attracting and converting the right buyers
  • Align leadership, sales and marketing around a single, powerful brand story
  • Enhance brand and product value through clear messaging and sharp positioning
  • Make cohesive, strategic and goal-aligned marketing decisions, every time

Do you need a positioning makeover?

Check all that apply
People struggle to explain what your company actually does or why it matters.
Your messaging, tone and visuals aren’t aligned or consistent.
You sound like everyone else in the market and your value gets lost in the noise.
Your marketing feels busy but isn’t driving the results you need.
You’re not laser-focused on who you’re targeting, or you have more personas than you can manage.
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Your difference is your advantage.

Get 30 minutes with our CEO to clarify what makes you different and how to communicate it consistently. You'll leave knowing exactly what to say, how to say it, and where your current brand is letting you down.

Book a marketing review

What to expect

Each package and project will look different: it’s all about what your unique business needs. With that said, these are the typical steps we take and the kind of outcomes you can expect in a positioning project with us:

Our process

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Surveys

to understand your current internal and external brand perception and get a baseline measure.

Workshops

to develop our knowledge of your business, market, messages, audience and goals: the critical context for any positioning strategy.

Interviews

to understand how customers think, what they prioritise and where they find value.

Desk research

to deepen our understanding and gather additional insights to strengthen commercial relevance and competitive edge.

SEO and brand analysis

to benchmark current performance, learn what works and identify opportunities for positioning.

Playback presentation

to share our findings and your new positioning.

Possible outcomes

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Mission, vision and value proposition

to create total clarity for your company’s current focus, its long-term impact and its ultimate value to customers.

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Brand positioning 

that quickly defines your unique market advantage.

05

Core messaging

that sharpens and guides your communications for maximum impact.

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Persona or service-based messaging

that zeroes in on specific segments to support faster, more effective sales efforts.

45

Values

that frame your priorities and guide your teams’ behaviour and decisions.

24

Buyer journey mapping

to help focus your marketing activity where it matters most.

Decorative supertitle icon Case study
See our strategy in action
Beghou-HERO

Beghou needed to stand out amidst big-name competitors in the life sciences commercialisation market. We evolved its legacy brand, redesigned its logo, launched a new HubSpot CMS website and developed impactful sales and marketing collateral.

Read the case study
Beghou-HERO
See our strategy in action
Beghou-HERO

Beghou needed to stand out amidst big-name competitors in the life sciences commercialisation market. We evolved its legacy brand, redesigned its logo, launched a new HubSpot CMS website and developed impactful sales and marketing collateral.

Read the case study
Beghou-HERO

Your Difference Engine needs a unique brand

Every project is unique, so your experience will be tailored to your specific needs. But our Difference Engine®️ framework for success is tried, tested and ready to drive results. Through a series of workshops, interviews, research, development, analyses and insight, we deliver a brand positioning package that suits your business.

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Brand Strategy Starter

From £5,900

For SMEs and startups on lean budgets. We create the core elements of brand strategy, building a foundation to grow from. Perfect for those in need of quick brand explorations.

Our starter package
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Brand Strategy Pro

From £11,500

Our recommended minimum package. Ideal for more established organisations that want to reposition or boost their brand with insight-driven strategy focused on powerful, actionable messaging.

Our pro package
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Brand Strategy Enterprise

From £21,000

For large, complex organisations with equally complex needs. A supercharged brand blueprint and toolkit, from mission, vision and values down to a brand bible, so it lands with impact at every touchpoint.

Our enterprise package

Why work with Articulate Marketing?

130 +

branding projects

2.5 m+

words

180 +

world leading b2b tech brands

Frequently asked website questions


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Do you handle visual identity and design as well as positioning? 01

Yes, but only after strategy. Once we’ve clarified your brand story, tone and positioning, we translate that into a design system, logos and templates.

 How long does a positioning project take? 02

Usually 4–8 weeks, depending on scope and stakeholder availability.

 Who needs to be involved from our side? 03

Typically your leadership, marketing and sales teams. We facilitate workshops that align everyone around a single, powerful brand architecture. We know people are busy. We work hard to make the best use of their time.

 How do you prove the impact of brand work? 04

We measure clarity and consistency via messaging tests, engagement metrics and improved marketing performance. In the longer term, we can re-run stakeholder surveys and measure improved brand performance and share of voice in AI tools and Google.

 Can you help us communicate with investors or technical audiences? 05

Yes. We specialise in turning complex technology and science into simple, credible messages. We also build best practice investor areas for websites.

 What happens after the strategy phase? 06

We run a handover presentation meeting, and you get a copy of our positioning deck and supporting documents - ready to feed into your website and marketing campaigns.