How to express your brand’s tone of voice through copywriting
About the webinar
How to turn good ideas into great copy
Your brand story practically tells itself. Except, no, it doesn't. You need a way to bring that messaging into every communication channel and every scrap of copy, so it has staying power.
Copywriting for a business: it's a process
Everyone can write; not everyone is a writer. Copywriting is a delicate process that requires a real understanding of the audience to be effective. Clare goes through the process we use at Articulate.
Examples of tone of voice in writing
Clare will demonstrate tone of voice by showing practical examples of copy, written with different brand styles. A change in tone can result in a completely new experience for the reader.
Our knowledge and expertise has helped many companies achieve their goals
"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."
"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."
"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."
"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."
"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."
"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."