You’ve nailed your brand positioning, messaging and tone of voice. The next step is to translate all of that into content that is consistent across your website, blog, emails and social media. Editor in Chief, Clare Dodd, offers her expert advice in this webinar, showcasing examples of tone of voice in copywriting.
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How to turn good ideas into great copy
Your brand story practically tells itself. Except, no, it doesn't. You need a way to bring that messaging into every communication channel and every scrap of copy, so it has staying power.
Copywriting for a business: it's a process
Everyone can write; not everyone is a writer. Copywriting is a delicate process that requires a real understanding of the audience to be effective. Clare goes through the process we use at Articulate.
Examples of tone of voice in writing
Clare will demonstrate tone of voice by showing practical examples of copy, written with different brand styles. A change in tone can result in a completely new experience for the reader.
