Content marketing guides and other resources

Featured resource

The essential website specification template

Use this template to effectively communicate everything you need an agency to know about your new website specifications.

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Interactive content

Use these templates, tools and clickable checklists

The High-Performance Marketing Scorecard how good is your marketing

The High-performance Marketing Scorecard

Digital Customer Journey Template

Digital Customer Journey map [template]

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The B2B Brand Differentiator

strategy_foundations_how_to_set_the_right_marketing_goals_for_your_business

Marketing strategy foundations lessons

digital marketing lessons

Digital marketing lessons

Content campaign template

Content campaign template

The inbound sales playbook

The inbound sales playbook

Marketing maturity matrix

Get your Marketing Maturity score

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SEO checklist: your guide to perfect on-page SEO

Your ultimate briefing checklist

Your ultimate briefing checklist

White papers

Download thought leadership white papers and ebooks

Sales software buyer's guide: HubSpot Sales Hub

Sales software buyer's guide: HubSpot Sales Hub

Marketing software buyer's guide: HubSpot Marketing Hub

Marketing software buyer's guide: HubSpot Marketing Hub

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5 of the best B2B FinTech websites + FREE interactive checklist

How to choose a HubSpot agency for your new website

How to choose a HubSpot agency for your new website

Every step it takes to build awesome B2B landing pages

Every step it takes to build awesome B2B landing pages

10-minute guide to inbound content marketing for tech

10-minute guide to inbound content marketing for tech

The complete guide to website marketing

The complete guide to website marketing

Essential Business Grammar Guide

Essential business grammar guide

Beginner's guide to Growth-driven design

Beginner's guide to Growth-driven design

The ultimate guide to persuasive writing

The ultimate guide to persuasive writing

The beginner's guide to social media marketing

The beginner's guide to social media marketing

Blog guides

Discover the ultimate guide to ultimate guides

What is a Difference Engine? The power of brand differentiation

What is a Difference Engine? The power of brand differentiation

What does a copywriter do? Your content marketing guide

What does a copywriter do? Your content marketing guide

website optimisation guide

How to use website optimisation to make the best first impression

 
101 B2B Lead Generation tips for inbound marketing

101 B2B Lead Generation tips for inbound marketing

Lean marketing: Good marketing in bad times

Lean marketing: Good marketing in bad times

300+ best tools and resources for working from home

300+ best tools and resources for working from home

93 Homeworking business statistics (from credible sources)

93 Homeworking business statistics (from credible sources)

The ultimate SEO guide for B2B technology companies

The ultimate SEO guide for B2B technology companies

 
How to use Pay-Per-Click Advertising to get more B2B customers

How to use Pay-Per-Click Advertising to get more B2B customers

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Why making enemies is actually a brilliant brand strategy

Why making enemies is actually a brilliant brand strategy

Be more marmite, right? Here are three angles to make your brand strategy more distinctive so you...

Every step it takes to build awesome B2B landing pages

Every step it takes to build awesome B2B landing pages

Use these steps to create clickable, conversion-optimised landing pages that turn site visitors...

3 positives and 3 pitfalls of purpose-driven branding

3 positives and 3 pitfalls of purpose-driven branding

Many businesses are purpose-driven, or aspire to be. But what are the pitfalls of purpose-driven...

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