Content marketing guides and other resources
Featured resource
The Difference Engine: An Articulate Marketing Guide
Differentiate your business and accelerate your marketing machine with this strategic step-by-step guide, written by team Articulate.
![The Difference Engine: An Articulate Marketing Guide](https://www.articulatemarketing.com/hs-fs/hubfs/Book_Mockup_1.jpg?width=1800&height=1125&name=Book_Mockup_1.jpg)
Interactive content
Use these templates, tools and clickable checklists
![The High-Performance Marketing Scorecard how good is your marketing](https://www.articulatemarketing.com/hs-fs/hubfs/The%20High-Performance%20Marketing%20Scorecard%20how%20good%20is%20your%20marketing.jpg?width=940&height=788&name=The%20High-Performance%20Marketing%20Scorecard%20how%20good%20is%20your%20marketing.jpg)
The High-performance Marketing Scorecard
![Digital Customer Journey Template](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate%20-%20Mockup%20-%20Digital%20Customer%20Journey%20Template%20small%20copy@3x%20(1)%20(1)-1.jpg?width=998&height=633&name=Articulate%20-%20Mockup%20-%20Digital%20Customer%20Journey%20Template%20small%20copy@3x%20(1)%20(1)-1.jpg)
Digital Customer Journey map [template]
![Articulate_Infographic_The B2B Brand Differentiator_Large Mockup](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate_Infographic_The%20B2B%20Brand%20Differentiator_Large%20Mockup.jpg?width=1773&height=1229&name=Articulate_Infographic_The%20B2B%20Brand%20Differentiator_Large%20Mockup.jpg)
The B2B Brand Differentiator
![strategy_foundations_how_to_set_the_right_marketing_goals_for_your_business](https://www.articulatemarketing.com/hs-fs/hubfs/strategy_foundations_how_to_set_the_right_marketing_goals_for_your_business.jpg?width=1372&height=800&name=strategy_foundations_how_to_set_the_right_marketing_goals_for_your_business.jpg)
Marketing strategy foundations lessons
Digital marketing lessons
![Content campaign template](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---Content-campaign-template-mockup-01.png?width=1800&height=1247&name=Articulate---Content-campaign-template-mockup-01.png)
Content campaign template
![The inbound sales playbook](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---Mockup---The-inbound-sales-playbook.png?width=2000&height=1386&name=Articulate---Mockup---The-inbound-sales-playbook.png)
The inbound sales playbook
![Marketing maturity matrix](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate%20-%20Mockup%20-%20Marketing%20maturity%20matrix%20for%20MSPS-01.png?width=3542&height=2455&name=Articulate%20-%20Mockup%20-%20Marketing%20maturity%20matrix%20for%20MSPS-01.png)
Get your Marketing Maturity score
![Articulate_SEO Checklist_Small Mockup-1](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate_SEO%20Checklist_Small%20Mockup-1.jpg?width=3290&height=2521&name=Articulate_SEO%20Checklist_Small%20Mockup-1.jpg)
SEO checklist: your guide to perfect on-page SEO
![Your ultimate briefing checklist](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---Your-ultimate-briefing-checklist-mockup-01.png?width=1800&height=1281&name=Articulate---Your-ultimate-briefing-checklist-mockup-01.png)
Your ultimate briefing checklist
Other tools and apps
White papers
Download thought leadership white papers and ebooks
![Sales software buyer's guide: HubSpot Sales Hub](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate_Whitepaper_Hubspot-Sales-Hub_Mockup_Small%20(1).png?width=1646&height=1261&name=Articulate_Whitepaper_Hubspot-Sales-Hub_Mockup_Small%20(1).png)
Sales software buyer's guide: HubSpot Sales Hub
![Marketing software buyer's guide: HubSpot Marketing Hub](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate_Whitepaper_Hubspot-Marketing-Hub_Mockup_Small.png?width=1646&height=1261&name=Articulate_Whitepaper_Hubspot-Marketing-Hub_Mockup_Small.png)
Marketing software buyer's guide: HubSpot Marketing Hub
![Articulate_Whitepaper_5-of-the-best-B2B-FinTech-websites_Mockup_Small](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate_Whitepaper_5-of-the-best-B2B-FinTech-websites_Mockup_Small.png?width=3366&height=2639&name=Articulate_Whitepaper_5-of-the-best-B2B-FinTech-websites_Mockup_Small.png)
5 of the best B2B FinTech websites + FREE interactive checklist
![How to choose a HubSpot agency for your new website](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate_How%20to%20choose%20a%20HubSpot%20agency%20for%20your%20new%20website_Small%20Mockup.png?width=3290&height=2521&name=Articulate_How%20to%20choose%20a%20HubSpot%20agency%20for%20your%20new%20website_Small%20Mockup.png)
How to choose a HubSpot agency for your new website
![Every step it takes to build awesome B2B landing pages](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---Every-step-it-takes-to-build-awesome-B2B-landing-pages-mockup-small-01.png?width=1000&height=693&name=Articulate---Every-step-it-takes-to-build-awesome-B2B-landing-pages-mockup-small-01.png)
Every step it takes to build awesome B2B landing pages
![10-minute guide to inbound content marketing for tech](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---10-minute-guide-to-inbound-content-marketing-for-tech-good-mockup-small-01.png?width=1000&height=766&name=Articulate---10-minute-guide-to-inbound-content-marketing-for-tech-good-mockup-small-01.png)
10-minute guide to inbound content marketing for tech
![The complete guide to website marketing](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---The-complete-guide-to-website-marketing-mockup-small-01.png?width=1000&height=693&name=Articulate---The-complete-guide-to-website-marketing-mockup-small-01.png)
The complete guide to website marketing
![Essential Business Grammar Guide](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---1Essential-Business-Grammar-Guide-mockup-small-01.png?width=1000&height=693&name=Articulate---1Essential-Business-Grammar-Guide-mockup-small-01.png)
Essential business grammar guide
![Beginner's guide to Growth-driven design](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---Mockup---Beginners-guide-to-Growth-driven-design-small-01.png?width=1000&height=693&name=Articulate---Mockup---Beginners-guide-to-Growth-driven-design-small-01.png)
Beginner's guide to Growth-driven design
![The ultimate guide to persuasive writing](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---Mockup---The-ultimate-guide-to-persuasive-writing-small-01.png?width=1000&height=693&name=Articulate---Mockup---The-ultimate-guide-to-persuasive-writing-small-01.png)
The ultimate guide to persuasive writing
![The beginner's guide to social media marketing](https://www.articulatemarketing.com/hs-fs/hubfs/Articulate---The-beginners-guide-to-social-media-marketing-mockup-small-01.png?width=1000&height=693&name=Articulate---The-beginners-guide-to-social-media-marketing-mockup-small-01.png)
The beginner's guide to social media marketing
Blog guides
Discover the ultimate guide to ultimate guides
What is a Difference Engine? The power of brand differentiation
What does a copywriter do? Your content marketing guide
![website optimisation guide](https://www.articulatemarketing.com/hs-fs/hubfs/website%20optimisation%20guide.jpg?width=688&height=480&name=website%20optimisation%20guide.jpg)
How to use website optimisation to make the best first impression
101 B2B Lead Generation tips for inbound marketing
![Lean marketing: Good marketing in bad times](https://www.articulatemarketing.com/hs-fs/hubfs/lean%20marketing%20good%20marketing%20in%20bad%20times.jpg?width=916&height=598&name=lean%20marketing%20good%20marketing%20in%20bad%20times.jpg)
Lean marketing: Good marketing in bad times
300+ best tools and resources for working from home
![93 Homeworking business statistics (from credible sources)](https://www.articulatemarketing.com/hs-fs/hubfs/Illustrations-database_increase-upsell-revenue-analytics-stat-statistics-numbers-rise-growth-man-monitor-computer%20(1)-1.jpg?width=1200&height=931&name=Illustrations-database_increase-upsell-revenue-analytics-stat-statistics-numbers-rise-growth-man-monitor-computer%20(1)-1.jpg)
93 Homeworking business statistics (from credible sources)
The ultimate SEO guide for B2B technology companies
How to use Pay-Per-Click Advertising to get more B2B customers
On-demand appraisals
Make the most of our marketing assessments and reviews
Check out our latest articles
on the Articulate blog
Subscribe for insights, ah-ha moments and what amounts to a free, up-to-date marketing toolkit
![4 must-have assets that marketers should create to support sales activities](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Green/A%20person%20checking%20items%20off%20a%20checklist%20on%20a%20clipboard.jpg?width=600&height=400&name=A%20person%20checking%20items%20off%20a%20checklist%20on%20a%20clipboard.jpg)
4 must-have assets that marketers should create to support sales activities
Discover how sales collateral plays a crucial role in aligning marketing and sales efforts to drive...
![How to calculate the return on investment (ROI) for a new website](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Orange/A%20website%20design%20coming%20out%20of%20a%20laptop%20screen.jpg?width=600&height=400&name=A%20website%20design%20coming%20out%20of%20a%20laptop%20screen.jpg)
How to calculate the return on investment (ROI) for a new website
This article explores different ways to put a value on a new website, calculate the ROI and how to...
![Avoiding the conversion cliff-edge: How SLAs support a successful lead handover](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Orange/Two%20people%20problem%20solving%20together%20with%20a%20jigsaw%20puzzle.jpg?width=600&height=400&name=Two%20people%20problem%20solving%20together%20with%20a%20jigsaw%20puzzle.jpg)
Avoiding the conversion cliff-edge: How SLAs support a successful lead handover
Discover how Service Level Agreements bridge the gap between marketing and sales, ensuring seamless...