Content marketing guides and other resources
Featured resource
The Difference Engine: An Articulate Marketing Guide
Differentiate your business and accelerate your marketing machine with this strategic step-by-step guide, written by team Articulate.

Interactive content
Use these templates, tools and clickable checklists

The High-performance Marketing Scorecard
%20(1)-1.jpg?width=998&height=633&name=Articulate%20-%20Mockup%20-%20Digital%20Customer%20Journey%20Template%20small%20copy@3x%20(1)%20(1)-1.jpg)
Digital Customer Journey map [template]

The B2B Brand Differentiator

Marketing strategy foundations lessons
Digital marketing lessons

Content campaign template

The inbound sales playbook

Get your Marketing Maturity score

SEO checklist: your guide to perfect on-page SEO

Your ultimate briefing checklist
Other tools and apps
White papers
Download thought leadership white papers and ebooks
.png?width=1646&height=1261&name=Articulate_Whitepaper_Hubspot-Sales-Hub_Mockup_Small%20(1).png)
Sales software buyer's guide: HubSpot Sales Hub

Marketing software buyer's guide: HubSpot Marketing Hub

5 of the best B2B FinTech websites + FREE interactive checklist

How to choose a HubSpot agency for your new website

Every step it takes to build awesome B2B landing pages

10-minute guide to inbound content marketing for tech

The complete guide to website marketing

Essential business grammar guide

Beginner's guide to Growth-driven design

The ultimate guide to persuasive writing

The beginner's guide to social media marketing
Blog guides
Discover the ultimate guide to ultimate guides
What is a Difference Engine? The power of brand differentiation
What does a copywriter do? Your content marketing guide

How to use website optimisation to make the best first impression
101 B2B Lead Generation tips for inbound marketing

Lean marketing: Good marketing in bad times
300+ best tools and resources for working from home
-1.jpg?width=1200&height=931&name=Illustrations-database_increase-upsell-revenue-analytics-stat-statistics-numbers-rise-growth-man-monitor-computer%20(1)-1.jpg)
93 Homeworking business statistics (from credible sources)
The ultimate SEO guide for B2B technology companies
How to use Pay-Per-Click Advertising to get more B2B customers
On-demand appraisals
Make the most of our marketing assessments and reviews
Check out our latest articles
on the Articulate blog
Subscribe for insights, ah-ha moments and what amounts to a free, up-to-date marketing toolkit

How we work: setting up and running a B2B podcast
Wondering whether to start your B2B podcast? Learn how we set up and run podcasts at Articulate...

Why investing in expert agency copywriting is a smart move
Explore why agency copywriting is worth the investment. Discover how seasoned pros enhance your...

Selling technology: The secret is not to talk about technology
The secret to selling technology is not to talk about it. Technology doesn't evoke feelings....