Strategy foundations: how to set the right tone of voice for your business - image of woman thinking about strategies for her business

Strategy foundations: how to set the right tone of voice for your business

This webinar has already taken place! Fortunately, we recorded it.

Fill in the form to get access to the recording:

About the webinar

Strategy foundations: how to set the right tone of voice for your business

The second instalment of our five-part 'Marketing Strategy Foundations' webinar series. (Don't worry, you don't have to have seen the rest of the series to watch this webinar.) In this webinar, find out how to pitch your marketing communications at the right level for what you're trying to achieve. Are you Looney Tunes or Disney? Apple or IBM? How do you find your voice and use it to express your brand?

Strategy foundations: how to set the right tone of voice for your business

Pitch yourself in a better way

When it comes to business, everything you communicate is a pitch. Find out how you can cultivate your language and tone to the highest benefit.

Strategy foundations: how to set the right tone of voice for your business

Establish a tone of voice

Establishing your tone of voice is a game changer. Not only can you articulate yourself at a standardised and consistent level- you can express your brand to its fullest potential!

Strategy foundations: how to set the right tone of voice for your business

Are you Looney Tunes or Disney?

Be as wily with your brand as the Wile. E Coyote isn't! Okay, bad pun. But, you get our drift: establish your tone of voice and you'll speed ahead of the competition, Road runner-style!

Our knowledge and expertise has helped many companies achieve their goals

concord-logo

"Articulate has been instrumental in assisting me with defining a cohesive brand identity, positioning and messaging for my company. They’ve brought clarity to how we communicate our unique value proposition in ways that I would have never imagined prior to working with their incredible team. This has only been possible because they have taken the time to learn my business, requiring deep analysis, ongoing support and a considerable investment of time. The power of their ideas, and The Difference Engine they’ve collectively built as an organization cannot be constrained by the Atlantic Ocean, the English Channel or any other physical encumbrance. In my experience and for my business, Articulate doesn't move the needle, they are the needle."

Dennis Stilger Concord

healthhero

"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero

azured

"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption

Ecologi

"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions

jazzhr

"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School

FoxATM

"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

htg_logo

"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

Get the on-demand webinar