What we do

Expert copywriting

Creative marketing services, on-brand content and powerful thought leadership.

Differentiate your business on the basis of expertise. You need content to play the inbound marketing game. You need thought leadership content to win it.

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A book with a lightbulb within it that is promoting thought leadership

What good looks like


Quality marketing content that elevates your position as a thought leader.


SEO content that answers people’s questions and attracts traffic to your website.


A library of resources to engage your audience throughout their buyer journey.


More leads in your database, with conversions supported by automation.

A client wanting to share their knowledge and expertise with the world

Who are you?

You are operating in the B2B technology space. It’s your goal to demonstrate thought leadership within your industry using high-quality content that has substance, depth, research, sourcing, insight, originality, vigour, attention to detail, perspective and empathy. You want your signal to cut through the noise.

Articulate Marketing intergrated on a circuit board

Who are we?

Articulate Marketing is an award-winning marketing agency, B Corp and HubSpot expert partner. We help clients to build their Difference Engine® and achieve their ambitions as a market leader with brand strategy, thought leadership content, signature websites and HubSpot consultancy. See our latest success stories, here.

What you get

Service overview

With our studio team of writers, designers and marketing wizards, we can help to bring your story to life. From web page copy to branded premium white papers, our copywriting is magic on a page. It solves your audience’s problems and inspires action.

Creative marketing service engagements are normally on a retainer basis but we can also take on substantial, one-off projects.
Contact us for more details.

Here are some free resources if you’d like to see how we think about copywriting:

An Articulate copywriter working on a new marketing piece for a client

Copywriting experts

Content that amazes and persuades

Our Head of Studio and Editor in Chief ensure the quality of processes and deliverables. Whether you sign up for copywriting, design or end-to-end marketing campaigns, we can do all of this and more:

Research-based campaign plans

Thought leadership articles

Premium white papers

Interactive guides

On-brand eBooks

Stunning infographics

Attractive calls-to-action

Professional one-pagers

Tailored web page copy

Compelling case studies

Persuasive marketing emails

Motivating micro-copy

Creative marketing services

We write copy that satisfies the reader and the search bots. Not only do we produce thought leadership content that your audience will love, but we also optimise everything we do for search.

Expect well-researched and tone-appropriate content that couldn’t be written by content farms or AI. Proper thought leadership is how you grow your reputation and trust in your brand. It’s the stuff people bother to read.

Plus, we have the in-house design skills to template PDFs (and make them interactive) and make beautiful infographics. So, our content looks good, too.

As standard, we provide creative marketing services on retainer, but if you need something like a few case studies or some sales collateral, we can also offer project-by-project engagements.

A staircase intergrated with a bookshelf

Effective marketing campaigns

As a HubSpot partner and onboarding accredited agency, we offer the highest standards of onboarding and support for the whole HubSpot tool suite. Plus, we can help you make the most of your Marketing and Sales Hubs with our enablement services.

Using the power of this CRM platform, we are able to build out full-scale quarterly marketing campaigns that take advantage of automation and even advanced functionality like A/B testing and personalisation.

For example, we can publish articles for you, promote them on multiple channels, drive conversions on landing pages, follow up with automated nurturing workflows and deliver piping-hot inbound leads to your sales team.

This service requires at least HubSpot Starter; some elements require a subscription to higher tiers. Our business development team can recommend the right tier for your ambitions.

A schematic of a complex engine

Expert copywriting engagement models

One-off projects OR retainers that cover six or twelve months. Three tiers of engagement. A campaign normally takes place over a quarter. Typical engagements begin with our strategic blueprints.


Launchpad creative marketing

Our creative marketing services delivered as flexible, smaller retainers.


Pro creative marketing

Our standard creative retainer unlocks
more content with more depth, at a more cost-effective rate.


Enterprise creative marketing

Our full-service content retainer meets ambitious and complex requirements.


"Articulate has been instrumental in assisting me with defining a cohesive brand identity, positioning and messaging for my company. They’ve brought clarity to how we communicate our unique value proposition in ways that I would have never imagined prior to working with their incredible team. This has only been possible because they have taken the time to learn my business, requiring deep analysis, ongoing support and a considerable investment of time. The power of their ideas, and The Difference Engine they’ve collectively built as an organization cannot be constrained by the Atlantic Ocean, the English Channel or any other physical encumbrance. In my experience and for my business, Articulate doesn't move the needle, they are the needle."

Dennis Stilger Concord


"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero


"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption


"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions


"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

Contact us

How to join our client list

It’s easy. Just get in touch with us and we’ll set up a discovery call to learn more about your business and see if we’d be a good fit.

From there, we’ll put together a tailored proposal with our recommendations.

Get a quote
A client and Articulate Marketing working together

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