Op-ed: the person in the mirror is not your customer
We've spoken about the 'Man in the Mirror' problem. It's a common issue. Too often, organisations assume their audience is a reflection of themselves. The truth is, the person in the mirror is not your customer. You need to engage with their needs and their goals, in their language. But how can you tell if you're letting your own biases or preferences colour how you interact with your audience? We've got some advice in this op-ed webinar.
This webinar has already taken place. The good news is, we recorded it. Access the recording by filling in this form.
About the webinar
Is your marketing for you, or for the customer?
It's all too easy to slip into marketing for yourself. We offer some data-driven tips around discovering your audience's needs, pain-points and goals to ensure you're speaking to the right people.
The person-in-the-mirror problem leads to unconscious bias about who you're talking to. It's important to weed this out from the start to ensure you're not missing the diverse needs of your target market, and the opportunities those needs present for your business.
How to communicate effectively online
Essentially, this webinar comes down to communication. Once you move from a 'my business, my services' position to being more customer-centric, you can start to communicate more effectively. More on this in the webinar.
Our knowledge and expertise has helped many companies achieve their goals
"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."
"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."
"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."
"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."
"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."
"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."