Op-ed: the person in the mirror is not your customer

person in the mirror

We've spoken about the 'Man in the Mirror' problem. It's a common issue. Too often, organisations assume their audience is a reflection of themselves. The truth is, the person in the mirror is not your customer. You need to engage with their needs and their goals, in their language. But how can you tell if you're letting your own biases or preferences colour how you interact with your audience? We've got some advice in this op-ed webinar.

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About the webinar

customer communication

Is your marketing for you, or for the customer?

It's all too easy to slip into marketing for yourself. We offer some data-driven tips around discovering your audience's needs, pain-points and goals to ensure you're speaking to the right people.



Eliminating bias

The person-in-the-mirror problem leads to unconscious bias about who you're talking to. It's important to weed this out from the start to ensure you're not missing the diverse needs of your target market, and the opportunities those needs present for your business.


How to communicate effectively online

Essentially, this webinar comes down to communication. Once you move from a 'my business, my services' position to being more customer-centric, you can start to communicate more effectively. More on this in the webinar.

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