How to run an effective customer evidence and case study programme

Articulate Marketing Case Study - A winning HubSpot website for HTG - Statistics

We've written hundreds of case studies as an agency, both for ourselves and, more often for our clients. Recently, one such case study even won a HubSpot Impact Award. So, from this lofty position of expertise, we're outlining our best advice for running a customer evidence and case study programme for your business, from interviews to using case studies for marketing and sales.

This webinar has already taken place. The good news is, we recorded it. Fill in the form to get access to the on-demand webinar. 

About the webinar

case study webinar

How to organise your customer evidence programme

Ever find yourself going 'we need to do case studies' but never quite find the time? We run through how to build a plan and a project management structure.


write case studies

How to write brilliant case studies

From interview techniques through to creating a fail-safe structure for your case studies - get the expert advice so you can do it right, first time (and avoid endless rounds of editing!).

case study promotion

Where to use your case studies most effectively

Case studies are valuable customer evidence for all stages of the buyer's journey. They have a place in marketing and in sales - so where should you promote your success stories?

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

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