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How to get better customer case studies

Customer case studies and success stories open doors and accelerate the sales process. Salespeople are clamouring for them but they don't have to be difficult, formulaic or boring. This webinar draws on more than 20 years' experience writing case studies for Microsoft, Hewlett Packard and other household names.

This webinar already happened in September 2020. Fill in the form to see the recording and slides, and to access our popular article on the subject.

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One person interviewing the other
How to request case studies 

Getting the interview right

Case studies are a collaborative enterprise. They often involve more than one party giving their opinion, and they usually have veto power. In this webinar, you'll learn about how to get the crucial interview stage right.

A woman writing a case study
Writing great case studies

Expert advice on creating a case study from scratch

This webinar will cover how to write a case study, with expert-driven tips on:

  • Formatting
  • Storytelling
  • Tone of voice
2 people hi-fiving in front of a sales chart - the case study worked!
Make the most of it

How to use case studies in the sales process

A case study is a persuasive tool. People are more inclined to take buying advice from a person than a brand. So, case studies bridge that gap, giving authoritative examples of your work to potential customers.

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