Accelerating sales in HubSpot

With HubSpot Senior Channel Account Manager, Caleb Buscher, and Articulate Head of Business Development, Gemma Haggarty

accelerating sales in HubSpot - image shows three people in the sales team looking at HubSpot data

Ready for the next level of Sales in HubSpot? We're joined for this webinar by HubSpot Senior Channel Account Manager, Caleb Buscher, and Articulate Head of Business Development, Gemma Haggarty.

This is a unique opportunity to learn from their combined expertise. Discover the secrets of selling in HubSpot, such as how to organise your sales automations and successfully close deals.

This webinar has already taken place in December 2021. However, you can access the recording by filling in the form.

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About the webinar

Gemma Haggarty

About Gemma

Gemma is Articulate Marketing's Head of Business Development. She has shaped our consultative sales process into a deal-closing machine! With over 15 years' experience, she has worked client-side, been an agency owner and Managing Director of a Tech track 100 digital performance agency.


About Caleb

Caleb is a Senior Channel Account Manager at HubSpot, which of course means he has a deep insight into how HubSpot can accelerate sales. When he's not levelling up companies in HubSpot, Caleb enjoys discussing philosophy, stoicism and self-improvement.

Converting SQLs

Customer lifecycle, from SQL to closed deal won

We talk through our process for managing contacts and maintaining a healthy pipeline of leads, prospects and deals using the HubSpot CRM.


sales data

Collecting, analysing and acting on sales data

HubSpot surfaces a lot of valuable data - if you know where to look, of course. We run through our favourite reporting tools as well as expert tips for sales reporting.

sales experts

Learn from HubSpot sales experts

With Gemma and Caleb, you get a two-for-one expert powerhouse, with insights from a HubSpot perspective as well as from inside the Articulate Marketing sales engine.

Our knowledge and expertise has helped many companies achieve their goals


"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero


"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption


"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions


"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

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