Our best tips for writing thought leadership white papers


White papers, eBooks and other long-form content is the most valuable (but still free) content you offer. This is something you want people to sign up for. Give their email address for. It's got to be worth their contact information, and their time.

So, this webinar showcases our best tips on writing though leadership white papers that have a real impact and convert more leads.

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About the webinar

researching and interviewing subject matter experts for your white paper

How to conduct research and interviews

As writers, we're experts in writing. But that doesn't mean we're experts in the subjects we're writing about. We rely on research, studies, and subject matter expert interviews. 


writing though leadership white papers

How to structure your white paper

In this webinar, we run through various options for structuring your piece. The right format means your clever thoughts are easy to digest for the reader. It's a fundamental step in the process.

promoting thought leadership white paper

How to reach your target audience

The content is king, of course. Write for your audience, about something they really want the answer to, and they'll be willing to give you something in exchange. Something like their contact information.

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

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