White papers, eBooks and other long-form content is the most valuable (but still free) content you offer. This is something you want people to sign up for. Give their email address for. It's got to be worth their contact information, and their time.
So, this webinar showcases our best tips on writing though leadership white papers that have a real impact and convert more leads.
This webinar has already taken place. But, the good news is we recorded it. Sign up to get the recording.
About the webinar
How to conduct research and interviews
As writers, we're experts in writing. But that doesn't mean we're experts in the subjects we're writing about. We rely on research, studies, and subject matter expert interviews.
How to structure your white paper
In this webinar, we run through various options for structuring your piece. The right format means your clever thoughts are easy to digest for the reader. It's a fundamental step in the process.
How to reach your target audience
The content is king, of course. Write for your audience, about something they really want the answer to, and they'll be willing to give you something in exchange. Something like their contact information.
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Our best tips for writing thought leadership white papers
This webinar showcases our best tips on writing though leadership white papers that have a real impact and convert more leads.
