How to talk about technical subjects and still have a brand personality - image of a brand designer making a website

How to talk about technical subjects and still have a brand personality

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About the webinar

How to talk about technical subjects and still have a brand personality

Yes, you can go the quirky route. Many have. It's a viable option. But you don't have to be quirky to have a brand personality. And you don't have to dumb down your expertise, either.

In this webinar, we discuss the fine line between making a connection with your audience - who may not be technical themselves - and your products and services, and maintaining the fidelity of your subject matter.

demonstrate technical expertise

How to demonstrate technical expertise

The sign of true expertise is if you can clearly explain complex subjects to someone who knows nothing about the topic, and actually deliver some kind of understanding. It's not using big words.



Top tips for building trust in your brand

We discuss how you can use your brand to build familiarity, alignment and trust. Branding is 'who we are' not 'what we do'. It's deeper than your activities; it's a reflection of your company as a whole.

QA for marketing and websites with testing expert Brian Borg, CEO of OnPath Testing

Personality - is it really so bad to stand out?

Being different often feels like putting your head above the parapet. Bang. But trying to blend in is no way to run a business. We encourage you to give yourself permission to, well, be yourself!

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

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