Who we help

Our clients

We work with ambitious and purposeful B2B technology companies.

At Articulate Marketing, we have a star-studded, decades-long history of helping B2B tech companies differentiate and grow their brands, with marketing best practices.

Let’s find out if we’re a good fit for you, too.

Get a quote
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Who we work with

Articulate Marketing offers marketing strategy, thought leadership content, signature websites and HubSpot services for clients in the B2B tech sector, normally in the UK, Europe and the US. That’s our wheelhouse.

We’ve worked with high-profile clients such as large healthtechs and environmental tech pioneers. From ground-breaking SaaS platforms to data specialists, all the way up to cybersecurity multinationals, our clients are the innovators using technology to create positive change. We aim to support them in this mission.

If you need a good-sense agency to untangle your marketing problems (and translate technical jargon into something that resonates with your buyers), we’re here for you.

A group of Articulate employees working towards becoming Net Zero by 2030
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websites built
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HubSpot awards

Finding common ground

You're looking at a certified B Corp agency. We are committed to the concept of business as a force for good (and marketing as a force for good). That means we hold ourselves to high standards as a responsible partner who looks after our workforce and takes care of the planet. We like to work with clients who share this intention.

Are you a business with a point to prove and technology that will make the world better? We share your ambitions.

Are you growing your business across product lines and verticals? We'll keep your messaging cohesive.

Are you ready to start over with a brand-new website and an updated approach? We'll get you there, fast.

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Our philosophy


Fruitful client partnerships


Mutually assured happiness


Open, honest communication


High-performance creativity


Embracing a learning culture


Supportive teamwork

How we operate

We do inbound digital marketing (from brand strategy to activation) and create conversion-optimised HubSpot websites for clients. Once you’ve signed up, we get you onboard with our ways of working, which put transparency and accountability at the forefront.

Clients all get their very own ‘Ada’ portal in Notion, where milestones and deliverables are tracked in real-time. Our team of marketing engineers will proactively communicate on a regular basis about progress. There are no gatekeepers to expertise here: you will communicate with a high-level strategic point of contact who is invested in getting to know your business on a deep level.

Our goal? To give you peace of mind, so you can trust that your marketing is in safe hands.

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Engagement models

Clients tend to engage with us on a project or retainer basis. Some engagements last for a few months, but most last for several years. Rome wasn’t built in a day, and neither was your Difference Engine.

As a rule of thumb, Gartner recommends spending about 10 percent of revenue on marketing. Of course, growth-oriented companies may need to invest more to get faster results, and we can help guide you through that resource allocation. For some of our clients, we are their entire outsourced marketing department.

Every business’s needs are unique, so contact our business development team for a quote.

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Award-winning marketing

As an accredited HubSpot Partner, we’ve got dozens of HubSpot certifications under our belts, as well as a plethora of agency awards that verify Articulate as the agency of choice.

Client case studies

See examples of our work. Results, delivered. Clients, happy. You could be our next big success story.

Ecologi team discussing HubSpot integration with their business

Marketing Hub Platform Migration Excellence - HubSpot Impact Award winner! 🏆

Ecologi: Powerful and transparent customer analytics

We coached Ecologi through their HubSpot Marketing Hub migration. The result? A confident marketing team, a transparent leads funnel, and analytics as far as the eye can see.

Two people analysising data

HubSpot Enterprise Platform Excellence - HubSpot Impact Award winner! 🏆

HealthHero: Whole health with HubSpot Enterprise

Articulate Marketing built a B2B demand generation machine for HealthHero, a telehealth provider, with the HubSpot Enterprise suite.

A person using the HubSpot platform

Sales Hub Product Excellence - HubSpot Impact Award winner! 🏆

Accelerated sales: Azured’s launchpad for growth

1200% more leads and a substantial deal pipeline. Articulate Marketing provided this Microsoft cloud specialist with a growth-enabling launchpad for sales.


"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero


"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption


"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions


"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

Contact us

How to join our client list

It’s dead easy. Just get in touch with us and we’d be happy to set up a discovery call to learn more about your business and see if we’d be a good fit.

From there, we’ll put together a tailored proposal with our recommendations.

Get a quote
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