How to assess your marketing maturity with our strategic Marketing Effectiveness Index
About the webinar
Stage One: Going nowhere
You are doing some marketing, but there’s no real strategy. You’re struggling to find leads. Nobody is using your CRM and your website is woefully out of date. You have no visibility on your customer pipeline, metrics or goals.
Stage Two: Cogs are turning
You recognise the value of marketing but don’t have enough resources in-house to put towards it. You’d describe your brand as ‘okay’, which is... nice. You’re slightly embarrassed by your website. You have ambitious goals but need help to achieve them.
Stage Three: Full steam ahead
You have the conversion-optimised website and consistent marketing outputs to drive traffic and send quality leads to Sales. You are a stand-out brand that people know by name. Competitors wish they’d done it first. Time is on your side.