How to assess your marketing maturity with our strategic Marketing Effectiveness Index

How to assess your marketing maturity with our strategic Marketing Effectiveness Index

 
In this webinar, we demonstrate how we assess a business’s marketing across multiple areas, from their website to their brand identity to their content optimisation. Find out where your organisation sits on our strategic benchmark and discover how to take your marketing to the next level.
 
This webinar has already taken place in June 2022. The good news is we recorded it. View the recording and get the slides by filling in the form.

About the webinar

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Stage One: Going nowhere

You are doing some marketing, but there’s no real strategy. You’re struggling to find leads. Nobody is using your CRM and your website is woefully out of date. You have no visibility on your customer pipeline, metrics or goals.

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Stage Two: Cogs are turning

You recognise the value of marketing but don’t have enough resources in-house to put towards it. You’d describe your brand as ‘okay’, which is... nice. You’re slightly embarrassed by your website. You have ambitious goals but need help to achieve them.

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Stage Three: Full steam ahead

You have the conversion-optimised website and consistent marketing outputs to drive traffic and send quality leads to Sales. You are a stand-out brand that people know by name. Competitors wish they’d done it first. Time is on your side.

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