63 percent of businesses don't have a concrete content strategy.
What you'll learn:
- How to set marketing goals and use them to strategise
- Why buyer personas are a must
- How to create an editorial calendar
- The essential content planning tools
- When and how to set and review KPIs
We have already had this webinar, but the good news is we recorded it! Fill in the form to get the recording and view the slides.
Random acts of marketing won't grow your traffic or your conversion rate. A goal-driven content strategy coordinates your content efforts for maximum effect.
Write content that your target buyer wants to read, and that content will boost your traffic. Plan and deliver valuable content, consistently.
Learning how to choose and review the right KPIs is an essential part of the content strategy equation. Get it right, and you can improve your strategy based on cold, hard metrics.