B2B Marketing Strategy

Breakthrough thinking. HubSpot expertise. Game-changing results.

The best inbound marketing strategy for ambitious technology companies


The right strategy makes the difference between ‘random acts of marketing’ and an integrated, data-driven campaign that delivers measurable business outcomes. 
Articulate’s marketing maturity model is our tool for continuous strategic improvement. It helps us tune your sales and marketing engine even as you use it to accelerate your business. 

Sales Diagram-01

Inbound marketing strategy

Our inbound strategy helps you build trusted relationships with potential clients. We create remarkable content that is too good to ignore.
We have an in-house team of professional copywriters who specialise in producing effective content and thought leadership insights.
Engage earlier in the buying cycle. Reach top decision-makers. Build trust and confidence.
The B2B Content Marketing Guide

HubSpot specialist

We use HubSpot software to integrate your website, email, social media, lead capture and CRM. In fact, we're a HubSpot Platinum Certified Agency Partner. It's kind of a big deal.

Articulate Marketing HubSpot Platinum partner

HubSpot and the battle for buyers’ attention

Expert account management

We assign a dedicated account manager and marketing team to each client. Our goal is to develop a close working partnership with our clients where we become an expert advisor and extension of your business. One client described working with Articulate as a ‘two-year MBA in marketing’. 
Read our client charter

Analytics and reporting

Everyone is entitled to their own opinions. But nobody is entitled to their own facts. That’s why we have our own in-house analysts.
Using HubSpot’s reporting and our own proprietary analysis tools, we build success with:
  • Data driven insights for account managers
  • Comprehensive monthly reports for clients
  • Pre-sales consultancy and benchmarking
  • Input into quarterly strategy workshops
Benchmark your HubSpot blog

Best practice marketing processes

Everyday marketing means doing things right, but outstanding marketing means doing the right things.
Our Marketing Maturity Model lets us benchmark your current marketing processes and make recommendations for improvements.
Our approach to marketing is:
  • Measurable. With our sales acceleration services, we help turn marketing leads into closed-won sales.
  • Data-driven. We have an in-house analyst team.
  • Innovative. We constantly advance the state of the art with in-house R&D projects.
  • Tech-minded. We build our own apps and tools, such as HubToolkit.
Get you marketing maturity score

Becoming an Articulate client

We don’t work with just anyone. We’re looking to build trusted partnerships with amazing clients who are ready to invest in growth.
Our pre-sales consultancy process runs along the following lines:
  • An initial discovery call to learn more about your business and see if there might be a good fit for Articulate.
  • An in-depth gap analysis workshop to explore your goals, market profile, current marketing activity and so on.
  • A detailed proposal including plans and recommendations.
Book a free marketing review

Interested? Let's Chat.

Is your current B2B marketing strategy delivering the results you need? If you'd like an objective, expert review, get in touch and we'll take a look.