Marketing works when it all works together
The Difference Engine® is how we build clarity, momentum and measurable growth for ambitious B2B tech firms.
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Most marketing is disconnected
B2B marketing doesn’t fail because people aren’t trying hard enough. It fails because it’s not joined up. When that happens, you get noise instead of growth. And the world doesn’t need more noise.
You need a marketing engine if you:
- Have lots of tactics but no unifying strategy.
- Work with ‘order-taking’ agencies that deliver outputs instead of outcomes.
- See marketing and sales teams pulling in different directions.
- Lack the data, reporting and accountability to measure what works.
1 + 1 = 42. Joined-up marketing is the answer.
Marketing performs best when every part of it pulls together. When your brand, website, content and automation are built to support each other, they create a system that compounds results over time.
A clear strategy informs better content. Strong content drives website performance. HubSpot gives you the data to make smart marketing decisions and the tools you need to implement them. Each part works together like a well-oiled machine.
Stop guessing and start growing.
B2B tech companies with an Articulate Difference Engine®
Diagnose
We start with insight. Through strategy sessions, audits and data reviews, we identify what’s working, what’s missing and where the real opportunities lie within your brand and audience.
Design
We build the blueprint for growth. Messaging, visuals, content and technology come together in a single, coherent plan that aligns your marketing with your business goals.
Drive
We put the plan into motion. Campaigns, optimisation and reporting keep the engine running smoothly and data analysis keeps it improving over time.
Building your Difference Engine®
Real growth comes from connection, when every part of your marketing reinforces the others.
The Difference Engine® brings together four disciplines that power sustainable success:
- Brand strategy defines direction and focus.
- Signature websites convert clarity into demand.
- Thought leadership content builds credibility and fuels growth.
- HubSpot activation and AI close the loop with automation and data.
Real momentum comes when you bring them together. Each discipline enriches and amplifies the others, creating a joined-up system that drives measurable, compounding growth.
Your Difference Engine®: a scalable system for growth
When everything connects, marketing stops feeling like guesswork. You get a clear picture of what’s working, where to focus and how to scale. The result is growth you can measure, manage and sustain.
What you can expect:
- Faster time to value from marketing investment
- Consistent messaging and experience across every channel
- Reliable lead flow and accurate attribution
- Clear ROI data for smarter decisions
- Confidence that your marketing is moving the business forward
Case studies
Gentian
Blackdot
CloverDX
Doctor Care Anywhere
HealthHero
Causeway
SearchPilot
Concord
Ecologi
Beyond Encryption
JazzHR
Mixology Digital
H.O. Bostrom
Signature Website
Environment
Brand Strategy
Distinctive by design: Crafting Gentian’s purposeful new brand and website
Gentian partnered with Articulate Marketing to launch a bold new brand identity and website experience that reflects its innovative approach to nature intelligence.
Signature Website
Expert Copywriting
HubSpot Activation
Tech
Boosting Blackdot’s presence with a new website and podcast launch.
Blackdot Solutions initially partnered with Articulate to tune up its website, HubSpot, thought leadership and LinkedIn strategy.
Tech
Signature Website
HubSpot Activation
Creating a data-driven Difference Engine® for CloverDX
A new signature website, an optimised content strategy, and a successful product launch: how Articulate Marketing helps CloverDX scale and thrive.
Health
Brand Strategy
Signature Website
Expert Copywriting
Elevating DCA's health technology brand
Discover how we created an enhanced look, feel, tone of voice and a brand-new user-friendly website for Doctor Care Anywhere.
Health
Brand Strategy
Signature Website
Expert Copywriting
Transforming HealthHero's digital presence
HealthHero’s mission to improve lives drove our redesign, migrating their site to HubSpot for seamless CRM integration and lead generation.
Tech
Brand Strategy
Signature Website
Expert Copywriting
Revamping Causeway's expansive website
Our largest project, Causeway’s website revamp improved navigation, user experience, and brand alignment, with features like an Insights Hub and multi-language support.
Tech
Brand Strategy
Signature Website
Expert Copywriting
HubSpot Activation
Elevating SearchPilot's web presence
We crafted a high-performance website for SearchPilot with custom illustrations and UI elements, enhancing their brand and supporting conversion optimisation.
Environment
Brand Strategy
Signature Website
Expert Copywriting
Building a Difference Engine® for Concord
Articulate Marketing partnered with Concord to deliver a new brand strategy featuring logo design, messaging pillars, personas, tone of voice, and a custom signature website.
Environment
HubSpot Activation
Streamlined data, tracking and compliance
Articulate Marketing upskilled Ecologi for a successful HubSpot Marketing Hub migration, providing a strong foundation for success.
Tech
Brand Strategy
Signature Website
Bold branding for Beyond Encryption
Beyond Encryption needed a unified brand to align messaging and user experience, standing out in B2B tech for a non-technical audience.
Tech
Expert Copywriting
Making a difference with thought leadership content
JazzHR partnered with Articulate Marketing to create impactful content, enhancing their thought leadership and strengthening their position in HR tech.
Tech
Signature Website
Expert Copywriting
A fresh, modern identity for Mixology Digital
Mixology Digital needed a bold, dynamic online presence to match their innovative approach to digital media. We delivered a sleek, strategic website that captures their creativity and expertise in one cohesive brand experience.
Tech
Signature Website
Expert Copywriting
Elevating H.O. Bostrom’s Digital Presence
H.O. Bostrom partnered with us to create a dynamic website that showcases their industrial seating expertise, driving engagement and growth through precision and creativity.
Let’s build your growth engine
Book your free, no-BS content strategy session
It’s simple. Reach out to us, and we’ll set up a discovery call to learn about your business, share some insights and see if we’re a good fit.
Read our free Difference Engine® book
Learn how to connect brand, content, website and automation into one system for sustainable growth.