Our unique process

Why you need a Difference Engine®

How do you stand out from the crowd, connect with customers, build trust, manifest thought leadership and inspire action?

With our proprietary framework for marketing and brand differentiation best practices: The Difference Engine®.


Sign up for your free consultation with a marketing engineer:

Book a marketing MOT
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Our unique framework

Marketing is a machine

The Difference Engine® is our blueprint for a better business. You need it to power your growth machine. To optimise your marketing and sales funnel. To move forward.

Partner with Articulate and get the marketing expertise, strategy and tools you need to build an unstoppable marketing machine at the heart of your organisation.

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A brief history of the future

What is a Difference Engine®?

The term refers to the works of Charles Babbage, the founding father of computing, and Ada Lovelace, the first computer scientist. These two worked together to engineer new technology, invent ground-breaking solutions and solve complex problems. They started the computer revolution that has changed the world.

As fellow technologists, geeks and inventors, we’ve made the ‘Difference Engine’ our own. Differentiation is at the heart of what we do as marketers. We believe every successful company has a Difference Engine. We’re here to help you build yours.

Ada Lovelace and Charles Babbage

Marketing mechanics

Engineer a better business

We trust that you’ve got the Wright (brothers) stuff. Now, it’s time to take off. Then change the world. Articulate Marketing can help.

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Differentiation

Be the red kite in a grey sky

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Expression

Be your biggest, boldest self

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Reputation

Become the best in your industry

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Acceleration

Optimise the hell out of your marketing

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Insight

Be the Gandalf in the room

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Automation

Work smarter, not harder

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Growth

Turn your business into a powerful growth machine

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Maturity

Embrace iterative, data-driven improvements

Get in the right gear

Are you well on your way to marketing maturity, or just at the start of an ambitious journey?

Get to that next stage and accelerate your growth as a business.

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Stage One: Going nowhere

You are doing some marketing, but there’s no real strategy. You’re struggling to find leads. Nobody is using your CRM and your website is woefully out of date. You have no visibility on your customer pipeline, metrics or goals.

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Stage Two: Cogs are turning

You recognise the value of marketing but don’t have enough resources in-house to put towards it. You’d describe your brand as ‘okay’, which is... nice. You’re slightly embarrassed by your website. You have ambitious goals but need help to achieve them.

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Stage Three: Full steam ahead

You have the conversion-optimised website and consistent marketing outputs to drive traffic and send quality leads to Sales. You are a stand-out brand that people know by name. Competitors wish they’d done it first. Time is on your side.

How do we help you build your Difference Engine®?

We are a progressive marketing agency. We inspire and empower our clients to make the world a better place. To do that, we deploy end-to-end marketing services, from planning through to implementation.

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Brand strategy

A strategic framework to bring your brand story to life.

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Signature websites

Conversion-optimised websites, tastefully designed.

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Expert copywriting

Creative content and powerful thought leadership.

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HubSpot consultancy

HubSpot onboarding and support from accredited expert partners.

Intrigued? Get in touch

Is your engine stalling? Do you need expert support to diagnose the problem and put in a robust, long-term fix?

We can help. Speak to our team and we'll put together a package of services to ensure your engine runs smoothly.

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More originality, innovation and engineering; less me-too blah blah!

We are experts in building Difference Engines for businesses that want to accelerate their marketing machine.

So much so, that we wrote a whole book about it.

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