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Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.
Using the right analytics tools means that you can track and dig down into the metrics that will help you understand the customer journey, and identify what sort of content and which channels are contributing to the bottom line.
Measuring these metrics should be an integral part of your marketing strategy. Getting to the people and the journeys behind the numbers deliver incredible insight. Let us guide you!