In this webinar, hosted by Articulate CEO Matthew Stibbe, we'll go through the steps involved in an industry analysis and competitor review. We'll talk you through metrics for comparison, such as sector share, audience reach and tech stack, as well as a structure you can use to benchmark your business against industry competitors.
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How to conduct an industry analysis
It's important to review your industry data regularly. With examples from the B2B tech sector, find out what we look at when we conduct an industry analysis.
Benchmarking structure
Once you know where you stand against your key competitors, you have a better idea of what you can do to gain a greater market share. Use this structure to help you benchmark your business.
Further resources and tools you can use
Some of the information you might like to know about competitors is not obviously available. We'll reveal some of the tools and tips you can use to get this data.