Marketing resources
Content marketing guides and other resources
Featured resource: Digital Customer Journey [template]
Build your own customer journey map using this template from Articulate Marketing. Instructions, examples and interactive/printable versions included.
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The High-performance Marketing Scorecard
The B2B Brand Differentiator
Marketing strategy foundations lessons
Digital marketing lessons
Content campaign template
The inbound sales playbook
Get your Marketing Maturity score
SEO checklist: your guide to perfect on-page SEO
Your ultimate briefing checklist
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Sales software buyer's guide: HubSpot Sales Hub
Marketing software buyer's guide: HubSpot Marketing Hub
5 of the best B2B FinTech websites + FREE interactive checklist
How to choose a HubSpot agency for your new website
How to perform a technical SEO audit in one hour
Every step it takes to build awesome B2B landing pages
10-minute guide to inbound content marketing for tech
Cost-effective marketing for ambitious B2B companies
The complete guide to website marketing
Essential business grammar guide
Beginner's guide to Growth-driven design
The ultimate guide to persuasive writing
The beginner's guide to social media marketing
What does a copywriter do? Your content marketing guide
101 B2B Lead Generation tips for inbound marketing
The ultimate SEO guide for B2B technology companies
How to use website optimisation to make the best first impression
How to use Pay-Per-Click Advertising to get more B2B customers
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The essential guide to choosing good project names
Use our project name generator and get our tips to find out how to solve the hardest problem in technology: coming up with good project names.
How to increase organic traffic: 11 top SEO tips
Find out how to increase your organic traffic. Start with quality content your audience actually wants to read, and then add SEO.
How to strengthen your brand with your marketing strategy
To strengthen your brand you need to increase its perceived value. This isn't about cost or materials - it's about communication and branding.
How to write an award submission - and win
Find out how to win business awards with this step-by-step award submission process. Based on best...
3 best tools for mapping customer journey stages
From Articulate's digital customer journey map template to Smaply's dynamic platform, find out...
Why is differentiation important for modern IT service providers?
There is a differentiation epidemic in the IT service provider sector. Find out why you need to...
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