Marketing resources
Content marketing guides and other resources
Featured resource: Digital Customer Journey [template]
Build your own customer journey map using this template from Articulate Marketing. Instructions, examples and interactive/printable versions included.
.png?width=2650&height=1680&name=Articulate%20-%20Mockup%20-%20Digital%20Customer%20Journey%20Template%20small%20copy@3x%20(1).png)
Interactive content
Use these templates, tools and clickable checklists

The High-performance Marketing Scorecard

The B2B Brand Differentiator

Marketing strategy foundations lessons
Digital marketing lessons

Content campaign template

The inbound sales playbook

Get your Marketing Maturity score

SEO checklist: your guide to perfect on-page SEO

Your ultimate briefing checklist
White papers
Download thought leadership white papers and ebooks
.png?width=1646&height=1261&name=Articulate_Whitepaper_Hubspot-Sales-Hub_Mockup_Small%20(1).png)
Sales software buyer's guide: HubSpot Sales Hub

Marketing software buyer's guide: HubSpot Marketing Hub

5 of the best B2B FinTech websites + FREE interactive checklist

How to choose a HubSpot agency for your new website

How to perform a technical SEO audit in one hour

Every step it takes to build awesome B2B landing pages

10-minute guide to inbound content marketing for tech

Cost-effective marketing for ambitious B2B companies

The complete guide to website marketing

Essential business grammar guide

Beginner's guide to Growth-driven design

The ultimate guide to persuasive writing

The beginner's guide to social media marketing
Blog guides
Discover the ultimate guide to ultimate guides
What does a copywriter do? Your content marketing guide
101 B2B Lead Generation tips for inbound marketing
The ultimate SEO guide for B2B technology companies

How to use website optimisation to make the best first impression
How to use Pay-Per-Click Advertising to get more B2B customers
300+ best tools and resources for working from home
On-demand appraisals
Make the most of our marketing assessments and reviews
Score your website
Take our website test
Will your website get a passing grade? Is it missing the mark completely? Take Articulate's test and find out if your website is a sight for sore eyes or a sight to behold. In other words: is it a website or a webshi-
You get the idea.
Check out our most popular and latest articles on the Articulate blog
Subscribe for insights, ah-ha moments and what amounts to a free, up-to-date marketing toolkit

The essential guide to choosing good project names
Use our project name generator and get our tips to find out how to solve the hardest problem in technology: coming up with good project names.
How to increase organic traffic: 11 top SEO tips
Find out how to increase your organic traffic. Start with quality content your audience actually wants to read, and then add SEO.

How to strengthen your brand with your marketing strategy
To strengthen your brand you need to increase its perceived value. This isn't about cost or materials - it's about communication and branding.

5 ways your website can serve as a brand differentiator
Find out how HubSpot's very own Alice Sol breaks down the five ways your website can serve as a...

Articulate Marketing is HubSpot’s DEI&B Global HEART Award winner!
HubSpot’s annual Global HEART Award for diversity, equity, inclusion, and belonging has been...

We’re hiring! Senior copywriters seeking creative freedom
Calling all experienced copywriters! We're hiring at the Articulate Marketing studio. Find out more...