Digital Customer Journey [template]

Build your own customer journey map using this template from Articulate Marketing. Instructions, examples and interactive/printable versions included.

Digital Customer Journey Template

About the guide

What to expect from this journey mapping template


The customer's perspective

This template takes you through the goals, expectations, thoughts, feelings and activities that your customer experiences across the seven stages of their journey.


Your company's perspective

Alongside the customer's journey, see what opportunities, assets and metrics your organisation should pay attention to. Plus, outline the people and platforms involved.


Easy-to-use interactive and printable versions

Not only do we provide a filled-in example that you can take away and today, but you can build your very own customer journey map with our interactive and printable versions.

Watch the video tour

See exactly what you're going to get in this scrappy video tour from Articulate's Marketing Manager.

This template covers seven stages of the customer journey over ten points of interaction.

HubSpot Video

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Sound useful? Then why wait - download this digital customer journey template: