Every step it takes to build awesome B2B landing pages

Build awesome B2B landing pages

Good marketing is about generating leads, not visitors. In this guide, find out every step it takes to build awesome B2B landing pages.

Strategic landing pages are used by 68 percent of B2B businesses to acquire leads, according to HubSpot. But, many B2B marketers cite that acquiring new leads is their biggest challenge.

The what, why and how of landing pages

The core components of a landing page and why landing pages are essential to your marketing strategy.

The what, why and how of landing pages

Turn visitors into leads

How to structure a landing page for more leads and the next steps to follow up after a visitor has filled in a form.

Turn visitors into leads

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Get your guide

Think this is an awesome landing page?

Download the guide to find out how to make your own!