The ultimate guide to persuasive writing

Write for your customers, not for your business

Download this guide and learn how to improve your business writing.

About the guide

How this guide will help you

Inspire action

Inspire action

Learn the most effective ways to get your customers to take action through your content, to create long lasting engagement with your content and to generate 'fans' of your work.

Improve communication

Improve communication

Learning how to effectively deliver your brand identity and product offering through the written word is crucial to business success. Opening up the lines of communication with your audience will help them to connect with your business in a deeper way and will instil loyalty.

Save money

Save money

Believe it or not mastering the art of persuasive writing will save you a lot of money. On top of that it can actually make you a lot of money! How? By ensuring that your writing is focussed and includes strong actions, your audience is much more likely to convert.

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Don't miss out on your chance to upgrade your content