FREE Marketing Strategy Foundations course

Marketing strategy foundations email course

5 weekly lessons sent right to your email inbox. Each packed to the brim with strategic marketing tips.

Covering topics like mapping your customer journey, setting the right marketing goals and differentiating your business. Fill in the form to sign up:

About our lessons

How these 5 marketing lessons will help you

A stratiegic chess piece

Lesson 1

How to create ideal client profiles and personas for targeted marketing

Learn about how to create an ideal client profile and build personas for your target customers, then how to apply this to your marketing and sales communications.

A megaphone

Lesson 2

How to set the right tone of voice for your business

Discover how to design a consistent, memorable tone of voice to use across all your marketing channels. Quirky? Professional? What's right for you?

A lightbulb coming out of a book

Lesson 3

How to sharpen your positioning and messaging

We let you in on what's NOT positioning - sock puppets, table stakes and MacGuffins (curious, right?). And, what messages your audience needs to hear.

Two people discussing a journey map for a project

Lesson 4

How to map your customer's journey through your website

So your site visitors are probably not starting on your homepage. Sorry to burst that bubble! We tell you how to engage users on a journey through your website.

A bar chart

Lesson 5

How to set the right marketing goals for your business

We run through the marketing metrics you should care about, how to set budgets and tips on formatting your goals with objectives and key results (OKRS).

Two people handshaking

Sign up for our marketing strategy workshops

These email lessons are designed to help you implement a strategic basis for your marketing. But no-one said you had to do it alone. Talk to our consultants about our strategy workshops.

Our knowledge and expertise has helped many companies achieve their goals


"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero


"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption


"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions


"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

Ready to get your marketing geek on?

Get your free Marketing Strategy Foundations lessons here. The first one will be emailed to you when you sign up.