Marketing Strategy Foundations email course

Lesson 1

How to create ideal client profiles and personas for targeted marketing

Learn about how to create an ideal client profile and build personas for your target customers, then how to apply this to your marketing and sales communications.

Lesson 2

How to set the right tone of voice for your business

Discover how to design a consistent, memorable tone of voice to use across all your marketing channels. Quirky? Professional? What's right for you?

Lesson 3

How to sharpen your positioning and messaging

We let you in on what's NOT positioning - sock puppets, table stakes and MacGuffins (curious, right?). And, what messages your audience needs to hear.

Lesson 4

How to map your customer's journey through your website

So your site visitors are probably not starting on your homepage. Sorry to burst that bubble! We tell you how to engage users on a journey through your website.

Lesson 5

How to set the right marketing goals for your business

We run through the marketing metrics you should care about, how to set budgets and tips on formatting your goals with objectives and key results (OKRS).

Marketing strategy foundations workshops

Sign up for our marketing strategy workshops

These email lessons are designed to help you implement a strategic basis for your marketing. But no-one said you had to do it alone. Talk to our consultants about our strategy workshops.

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Sarah Howell HTG

"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton

"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie

"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple

"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor

"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

FREE Marketing Strategy Foundations course

How these 5 marketing lessons will help you