FREE Marketing Strategy Foundations course

Marketing strategy foundations email course

5 weekly lessons sent right to your email inbox. Each packed to the brim with strategic marketing tips.

Covering topics like mapping your customer journey, setting the right marketing goals and differentiating your business. Fill in the form to sign up:

About our lessons

How these 5 marketing lessons will help you

marketing strategy foundations lesson 1 - ideal client profile and personas

Lesson 1

How to create ideal client profiles and personas for targeted marketing

Learn about how to create an ideal client profile and build personas for your target customers, then how to apply this to your marketing and sales communications.

marketing strategy foundations lesson 2 - tone of voice

Lesson 2

How to set the right tone of voice for your business

Discover how to design a consistent, memorable tone of voice to use across all your marketing channels. Quirky? Professional? What's right for you?

marketing strategy foundations lesson 3 - positioning and messaging

Lesson 3

How to sharpen your positioning and messaging

We let you in on what's NOT positioning - sock puppets, table stakes and MacGuffins (curious, right?). And, what messages your audience needs to hear.

marketing strategy foundations lesson 4 - customer journey mapping

Lesson 4

How to map your customer's journey through your website

So your site visitors are probably not starting on your homepage. Sorry to burst that bubble! We tell you how to engage users on a journey through your website.

marketing strategy foundations lesson 5 - marketing goals

Lesson 5

How to set the right marketing goals for your business

We run through the marketing metrics you should care about, how to set budgets and tips on formatting your goals with objectives and key results (OKRS).

Marketing strategy foundations workshops

Sign up for our marketing strategy workshops

These email lessons are designed to help you implement a strategic basis for your marketing. But no-one said you had to do it alone. Talk to our consultants about our strategy workshops.

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Ready to get your marketing geek on?

Get your free Marketing Strategy Foundations lessons here. The first one will be emailed to you when you sign up.