The B2B Brand Differentiator!

Does your business stand out from the crowd or pass through it unnoticed? Put it through our differentiation infographic tool to find out. Fill in the form and test your brand:

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About the Differentiator

Unique brands will escape our Differentiator unscathed. Generic brands join the multitudes of businesses that fail to differentiate.

The B2B Brand Differentiator

Do you have a stand-out brand or are you just another brick in the wall?

Dare to be different! Our (patent pending) Differentiator identifies key indicators to help you check just how different your brand really is. It's fun and funky because our own brand is a bit like that, if you hadn't noticed.

The B2B Brand Differentiator

Insights to help you identify holes in your brand strategy

Around half of B2B marketers report that 'increasing brand awareness' is their primary goal for the next year. This tool will help you do just that. Find out where those dreaded 'unknown unknowns' lie (and how to fix them).

The B2B Brand Differentiator

How to build differentiation into your business

At Articulate, we build difference engines for B2B technology companies. That is, the marketing engine to help you differentiate and grow your business. This tool is a great way to tell if you'd benefit from our services.

Our knowledge and expertise has helped many companies achieve their goals

concord-logo

"Articulate has been instrumental in assisting me with defining a cohesive brand identity, positioning and messaging for my company. They’ve brought clarity to how we communicate our unique value proposition in ways that I would have never imagined prior to working with their incredible team. This has only been possible because they have taken the time to learn my business, requiring deep analysis, ongoing support and a considerable investment of time. The power of their ideas, and The Difference Engine they’ve collectively built as an organization cannot be constrained by the Atlantic Ocean, the English Channel or any other physical encumbrance. In my experience and for my business, Articulate doesn't move the needle, they are the needle."

Dennis Stilger Concord

healthhero

"The work was turned around in an incredible timeframe. That was down to precise planning and project management, as well as skilful implementation. The project included a launch of our Symbio product. To turn that around in six weeks was unbelievable. We’ve seen really positive feedback and leads. Plus, the visibility we have on those leads is on scale we’ve never seen before. Given this success, it was natural to continue with further projects."

Katie Opie HealthHero

azured

"With Articulate’s combined expertise of sales enablement and content creation we started driving significant traffic to our web site, increased our LinkedIn network exponentially and generated inbound, qualified leads within a couple of weeks. I’m not impressed easily – but I am by Team Articulate. Not only that, but they are a jolly lovely bunch of people to work with! Can’t thank or recommend them enough."

Elsa Cheshire Azured

Beyond Encryption

"We loved the collaborative approach of working with the team, who were able to bolster our in-house capabilities and provide us with the right tools to accelerate our digital marketing strategy. The output has not only exceeded all expectations but has been met with resounding positivity within the marketplace. It finally feels like we have a brand reflective of our product, culture, and capabilities."

Emily Plummer Beyond Encryption

Ecologi

"Articulate has provided great advice and we've been able to tailor weekly sessions to what we want. Articulate has audited our HubSpot account, got things up and running from a technical perspective, and helped us solve our problems. We've set up new dashboards, custom audience lists for advertising, and built our first webinar campaign. We've already begun to see ROI."

Simon Marlow Ecologi

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions

jazzhr

"The processes are night and day with Articulate - in a good way. I really love and sincerely enjoy our brainstorming sessions. What stands out to me is the research that goes into them. The team comes with well-thought-out, topical, and evidence-backed ideas. They are very flexible when we give our input too, pivoting on the spot to take those thoughts onboard, which always comes through in the final content plans."

Kelly Peters JazzHR

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School

FoxATM

"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

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"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

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