Digital marketing for B2B tech companies

Build your Difference Engine

Differentiate your B2B tech brand. Launch your website. Accelerate your marketing. Generate high-quality leads. Be a thought leader.

It's your rocket ship. Go faster. Go further.

Quick! Just a few 30-minute slots still available

Spaceman fixing a machine

Marketing toolkits

We have curated three selection boxes of our most popular whitepapers, articles and tools.

Pick a topic. Get free Articulate resources. Solve problems. Declare victory.

A strategic chess piece

Marketing strategy

The inside scoop you need to draw up effective marketing blueprints, built on a sturdy strategic foundation.

An open notebook

Thought leadership

Expert tips for content that compels and words that matter. Thimble. Aardvark. Eiderdown. (Maybe not those words.)

A digital tablet

Branding and websites

These brand and website design resources won’t just help you stand out. They’ll put you right in the spotlight.

Positioning and differentiation

Why you need a Difference Engine

It’s a little slice of geeky computing history, transformed into our own invention.

Presenting: the Difference Engine.

With marketing strategies, tools and expertise, our team will build the (strictly metaphorical) difference engine that points your business in the right direction and propels it into the future. Curious?

Start with why
A schematic of a complex engine

The marketing flywheel

A Diamond Partner for HubSpot

HubSpot is the best CRM platform to power your marketing. Put the customer at the heart of your marketing and sales, one qualified lead at a time.

We provide onboarding and optimisation services, helping you get the maximum return on investment with HubSpot. Get trusted advice and implementation from this multi-certified, award-winning HubSpot Diamond Solutions Partner.

HubSpot Diamond Solutions Partner

Here’s what HubSpot can unlock for your business:


Cost-effective all-in-one customer relationship management software


Marketing automation to convert leads and grow your contact database


Transparent sales processes, deal boards and reporting for better selling


On-brand, SEO and conversion-rate-optimised websites, built fast

Hot off the presses!

Digital Customer Journey [template]

Build your own customer journey map from both the customer and company perspectives using this template from Articulate Marketing.


Instructions, exampleand interactive/printable versions are included.

Articulate - Mockup - Digital Customer Journey Template small copy@3x (1)

Client success stories

We work with ambitious B2B technology companies, including Enterprise and mid-market tech.

See examples of our work. Results, delivered. Clients, happy.


How Articulate built a winning HubSpot website for HTG

This IT service provider's website has won a HubSpot Impact Award winner! Check it out:


Accelerated sales: Azured’s launchpad for growth

1200% more leads. Closed-won deals. Sales Hub Product Excellence award-winner.

Making a difference at JazzHR with thought leadership content case study

Making a difference at JazzHR with thought leadership

A success story for our copywriting services with this Enterprise HR technology company.


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Contact us

Start your engine

Through our consultative sales process, we aim to truly understand your needs as a business. Then we will suggest services that address and support your goals, either on a consultancy, project or long-term retainer basis.

Book a meeting
An engine in motion

Articulate by the numbers



HubSpot expertise


emissions offset

trees planted

via Ecologi

/ 5
review score

on HubSpot partner directory

The Articulate Marketing blog

Subscribe for marketing insights, bad puns and the occasional diatribe against the mundane. Career-enhancing ideas for better marketing, this way:

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