Digital marketing for B2B tech companies

Build your Difference Engine with Articulate Marketing

Differentiate your B2B tech brand. Launch your website. Accelerate your marketing. Generate high-quality leads. Be a thought leader.

It's your rocket ship. Go faster. Go further.

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Articulate Marketing - Build your difference engine - Inbound marketing for B2B technology companies

Marketing toolkits

We have curated three selection boxes of our most popular whitepapers, articles and tools.

Pick a topic. Get free Articulate resources. Solve problems. Declare victory.

Marketing strategy

Marketing strategy

The inside scoop you need to draw up effective marketing blueprints, built on a sturdy strategic foundation.

Thought leadership copywriting

Thought leadership

Expert tips for content that compels and words that matter. Thimble. Aardvark. Eiderdown. (Maybe not those words.)

Branding and website design

Branding and websites

These brand and website design resources won’t just help you stand out. They’ll put you right in the spotlight.

Positioning and differentiation

Why you need a Difference Engine

It’s a little slice of geeky computing history, transformed into our own invention.

Presenting: the Difference Engine.

With marketing strategies, tools and expertise, our team will build the (strictly metaphorical) difference engine that points your business in the right direction and propels it into the future. Curious?

Start with why

The marketing flywheel

A Diamond Partner for HubSpot

HubSpot is the best CRM platform to power your marketing. Put the customer at the heart of your marketing and sales, one qualified lead at a time.

We provide onboarding and optimisation services, helping you get the maximum return on investment with HubSpot. Get trusted advice and implementation from this multi-certified, award-winning HubSpot Diamond Solutions Partner.


Here’s what HubSpot can unlock for your business:

Articulate_Illustration_HubSpot Workshop
HubSpot is cost effective

Cost-effective all-in-one customer relationship management software

HubSpot offers marketing automation

Marketing automation to convert leads and grow your contact database

HubSpot reporting provides insight

Transparent sales processes, deal boards and reporting for better selling

HubSpot CMS website hosting

On-brand, SEO and conversion-rate-optimised websites, built fast

Hot off the presses!

Digital Customer Journey [template]

Build your own customer journey map from both the customer and company perspectives using this template from Articulate Marketing.


Instructions, exampleand interactive/printable versions are included.

Articulate - Mockup - Digital Customer Journey Template small copy@3x (1)

Client success stories

We work with ambitious B2B technology companies, including Enterprise and mid-market tech.

See examples of our work. Results, delivered. Clients, happy.


How Articulate built a winning HubSpot website for HTG

This IT service provider's website has won a HubSpot Impact Award winner! Check it out:


Accelerated sales: Azured’s launchpad for growth

1200% more leads. Closed-won deals. Sales Hub Product Excellence award-winner.

Making a difference at JazzHR with thought leadership content case study

Making a difference at JazzHR with thought leadership

A success story for our copywriting services with this Enterprise HR technology company.


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Contact us

Start your engine

Through our consultative sales process, we aim to truly understand your needs as a business. Then we will suggest services that address and support your goals, either on a consultancy, project or long-term retainer basis.

Book a meeting

The Articulate Marketing blog

Subscribe for marketing insights, bad puns and the occasional diatribe against the mundane. Career-enhancing ideas for better marketing, this way:

How to conduct an industry analysis for marketing

How to conduct an industry analysis for marketing

Learn how to conduct an industry analysis and where to source your information, so you can put your...

How your company’s marketing processes can benefit from Artificial Intelligence [guest blog]

How your company’s marketing processes can benefit from Artificial Intelligence [guest blog]

Christine Lee, an Associate Professor at HubSpot Academy, explains how automation and AI can help...

A marketer’s take on ChatGPT and the applications of AI marketing

Discover the evolving world of AI and its applications in marketing. Explore the risks and...