Articulate employee smiling at the camera

Build your Difference Engine ®
with Branding icon Branding Signature websites icon Websites Expert copywriting icon Thought Leadership and Hubspot activation icon Automation and AI

We are a progressive marketing agency. We work with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.

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What we do

Branding

How we do branding

What

Positioning, messaging, personas, ideal client profiles, customer journeys, values, tone of voice, competitor benchmarking, logos and visual identity.

Brand Strategy case studies

How

Rigorous, data-driven analysis combined with creative client immersion and decades of experience.

“Essential for my marketing”

Dennis Stilger

Dennis J. Stilger Jr.
Managing Director at Concord

Signature Websites

How we create websites

What

User journey mapping, UX, information architecture, SEO, CRO, lead capture, design, coding, content hubs, integrations and interactive calculators.

Website portfolio

How

Marketing-focused, results-driven collaborative design and meticulous coding supported by proactive, open-book project management.

“Precise planning and project management [and] skilful implementation”

Kate Opie

Kate Opie
Marketing Lead, HealthHero

Thought Leadership Copywriting

Not the usual blah-blah

What

Content strategy, editorial calendars, ideation, website copy, reports, thought leadership, white papers. blog articles, sales collateral, SEO, interactive tools, infographics and podcasts.

Copywriting case study

How

Rigorous planning and ideation. In-depth research, interviewing and planning. Expert writing by our seasoned, in-house writing team. Professional editing and proofreading.

“Well thought-out, topical, and evidence-backed ideas”

Kelly Peters

Kelly Peters
Communications and Content Manager at JazzHR

Automation and AI

How we do HubSpot consultancy

What

HubSpot Marketing, Sales, Service and Operations Hub onboarding, integration, consultancy, data migration, coaching, training and expert support.

HubSpot Enterprise case study

How

Outcomes-focused workshops, training, coaching and hands-on configuration delivered by business-minded senior consultants.

“Articulate has provided great advice”

Simon Marlow

Simon Marlow
Digital Marketing Manager, Ecologi

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View a project

Gentian

Blackdot

CloverDX

Doctor Care Anywhere

HealthHero

Causeway

SearchPilot

Concord

Ecologi

Beyond Encryption

Environment Environment
Brand Strategy Brand Strategy
Signature Website Signature Website
Expert Copywriting Expert Copywriting

Distinctive by design: Crafting Gentian’s purposeful new brand and website

Gentian partnered with Articulate Marketing to launch a bold new brand identity and website experience that reflects its innovative approach to nature intelligence. 

Tech Tech
Signature Website Signature Website
HubSpot Activation HubSpot Activation

Boosting Blackdot’s presence with a new website and podcast launch.

Blackdot Solutions partnered with Articulate to tune up its website, HubSpot, thought leadership and LinkedIn strategy.

Tech Tech
Signature Website Signature Website
HubSpot Activation HubSpot Activation

Creating a data-driven Difference Engine® for CloverDX

A new signature website, an optimised content strategy, and a successful product launch: how Articulate Marketing helps CloverDX scale and thrive.

Health Health
Brand Strategy Brand Strategy
Signature Website Signature Website
Expert Copywriting Expert Copywriting

Elevating DCA's health technology brand

Discover how we created an enhanced look, feel, tone of voice and a brand-new user-friendly website for Doctor Care Anywhere.

Health Health
Brand Strategy Brand Strategy
Signature Website Signature Website
Expert Copywriting Expert Copywriting

Transforming HealthHero's
digital presence

HealthHero’s mission to improve lives drove our redesign, migrating their site to HubSpot for seamless CRM integration and lead generation.

Tech Tech
Brand Strategy Brand Strategy
Signature Website Signature Website
Expert Copywriting Expert Copywriting

Revamping Causeway's
expansive website

Our largest project, Causeway’s website revamp improved navigation, user experience, and brand alignment, with features like an Insights Hub and multi-language support.

Tech Tech
Brand Strategy Brand Strategy
Signature Website Signature Website
Expert Copywriting Expert Copywriting
HubSpot Activation HubSpot Activation

Elevating SearchPilot's
web presence

We crafted a high-performance website for SearchPilot with custom illustrations and UI elements, enhancing their brand and supporting conversion optimisation.

Environment Environment
Brand Strategy Brand Strategy
Signature Website Signature Website
Expert Copywriting Expert Copywriting

Building a Difference Engine®
for Concord

Articulate Marketing partnered with Concord to deliver a new brand strategy featuring logo design, messaging pillars, personas, tone of voice, and a custom signature website.

Environment Environment
HubSpot Activation HubSpot Activation

Streamlined data,
tracking & compliance

Articulate Marketing upskilled Ecologi for a successful HubSpot Marketing Hub migration, providing a strong foundation for success.

Tech Tech
Brand Strategy Brand Strategy
Signature Website Signature Website

Bold branding for
Beyond Encryption

Beyond Encryption needed a unified brand to align messaging and user experience, standing out in B2B tech for a non-technical audience.

Employee happily talking
Decorative supertitle icon About Articulate

Like all the other marketing firms. Just different.

  • Values-driven culture
  • High-performance creativity
  • 20 years experience
  • Remote working from the start
  • Focused, friendly and fair

What we stand for
Impact report