Digital marketing for B2B tech companies

Build your
Difference Engine®

Differentiate your B2B tech brand. Launch your website. Accelerate your marketing. Generate high-quality leads. Be a thought leader. 

It's your rocket ship. Go faster. Go further.

Quick! Just a few 30-minute slots still available

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Marketing toolkits

We have curated three selection boxes of our most popular whitepapers, articles and tools.

Pick a topic. Get free Articulate resources. Solve problems. Declare victory.

A strategic chess piece

Marketing strategy

The inside scoop you need to draw up effective marketing blueprints, built on a sturdy strategic foundation.

An open notebook

Expert copywriting

Thought leadership writing that compels and words that matter. Thimble. Aardvark. Eiderdown. (Maybe not those words.)

A digital tablet

Branding and websites

These brand and website design resources won’t just help you stand out. They’ll put you right in the spotlight.

Positioning and differentiation

Why you need
a Difference Engine

It’s a slice of geeky computing history (thank you, Charles Babbage and Ada Lovelace), transformed into our own invention.

Presenting: the Difference Engine®.

This is our proprietary framework for brand differentiation best practices. With marketing strategies, tools and expertise, our team will build the (strictly metaphorical) difference engine that points your business in the right direction and propels it into the future.

Find out more
A schematic of a complex engine

Hot off the presses!

The Difference Engine®: An Articulate Marketing Guide

We've written a book! With our strategic step-by-step guide, you can differentiate your brand and accelerate your marketing machine. This book is ideal reading for marketing and business leaders. Inside, you'll find hundreds of insights and a checklist of 48 actionable steps over eight chapters.

Book_Mockup_2

The marketing flywheel

A Diamond Partner
for HubSpot

HubSpot is the best CRM platform to power your marketing. Put the customer at the heart of your marketing and sales, one qualified lead at a time.

As a HubSpot onboarding accredited agency, we provide the highest standards of onboarding and optimisation services, helping you get the maximum return on investment with HubSpot. Get trusted advice and implementation from this multi-certified, award-winning HubSpot Solutions Partner.

HubSpot Diamond Solutions Partner

Client success stories

We work with purposeful B2B technology companies, primarily in the healthcare, sustainability and lifelong learning sectors.

See case studies and our portfolio. Results, delivered. Clients, happy.

A medal of achievement

Marketing Hub Platform Migration Excellence - HubSpot Impact Award winner! 🏆

Ecologi: Powerful and transparent customer analytics

We coached Ecologi through their HubSpot Marketing Hub migration. The result? A confident marketing team, a transparent leads funnel, and analytics as far as the eye can see.

A bar chart

HubSpot Enterprise Platform Excellence - HubSpot Impact Award winner! 🏆

HealthHero: Whole health with HubSpot Enterprise

Articulate Marketing built a B2B demand generation machine for HealthHero, a telehealth provider, with the HubSpot Enterprise suite.

A hand holding a mouse

Website design and build

New Beyond Encryption HubSpot website: fast design, faster build, fastest load speeds

Discover how Articulate Marketing worked collaboratively with Beyond Encryption to build a custom-designed HubSpot website in just two months.

Contact us

Start your engine

Through our consultative sales process, we aim to truly understand your needs as a business. Then we will suggest services that address and support your goals, either on a consultancy, project or long-term retainer basis.

Book a meeting
An engine in motion

Articulate by the numbers

 

72
+
certifications

HubSpot expertise

300
tCO2e

emissions offset

20000
trees planted

via Ecologi

5
/ 5
review score

on HubSpot partner directory

The Articulate Marketing blog

Subscribe for marketing insights, bad puns and the occasional diatribe against the mundane. Career-enhancing ideas for better marketing, this way:

How to leverage networking and customer advocacy to build your brand community

How to leverage networking and customer advocacy to build your brand community

Learn how personal connections drive marketing success. Discover the power of networking, community...

Want to write well? Open with a punch, close with a kick

Want to write well? Open with a punch, close with a kick

Write well by opening with a punch and closing with a kick - top tips from the professional writers...

How to calculate the return on investment (ROI) of expert copywriting and thought leadership

How to calculate the return on investment (ROI) of expert copywriting and thought leadership

Let’s explore the ROI of copywriting and thought leadership to help you build a business case...