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Taking Elev8 to the next level with a site for success

Elev8 needed a website that could keep up with its ambitions. For the team and its clients, speed, polish and trust are key. But their old site was stuck in first gear. That’s where we came in.

We designed, built and launched a high-performance website optimised for lead capture and visual impact. Here’s how we did it.

About the client

Elev8 Finance is one of the UK’s leading luxury vehicle finance providers.

It specialises in bespoke funding for supercars and luxury vehicles, working closely with a network of supercar dealerships to offer fast, stress-free and cost-effective solutions for dealers and private buyers.

Elev8’s ambition

Elev8 wanted a website that reflected its team’s rich experience in the finance sector and communicated its well-established industry relationships. Its existing website was functional, but needed improvements in several key areas. It needed to be:

Faster and more performant, designed for busy decision-makers who value speed and consistency
Optimised for conversions with better lead capture, more calls to action and a clearer, more intuitive website visitor journey
Able to compete with key players in the industry with more recognisable brands; visually, verbally and functionally

With the brief in mind, we recommended a Starter website strategy project, which we deliver to gain a crucial understanding of the brand, its audiences and its goals. This includes reflecting on ideal client profiles (ICPs), identifying audience pain points, making buyer journey and content mapping recommendations and completing SEO benchmarking. We also conduct a detailed visual competitor analysis and, most importantly, share actionable recommendations and areas for improvement.

While the site used high-quality visuals, its logo and visual identity weren’t memorable. It was thoughtfully structured, but lacked animation and interactivity. The brand was consistent, but felt templated and safe. And while colour palettes were balanced and aligned with market segments, there was minimal contrast and a limited use of unique typography. To help Elev8 stand out from the crowd, we proposed:

A unique visual style

Carefully selected typography and colours to create a distinct, differentiated style that clearly represents Elev8.

Variable module content

Using flexible content blocks across the website to maintain visual interest and reduce repetition.

Strategically used elements

Weaving brand elements, colour and typography throughout the site in an engaging manner to stand above competitors.

Showcase social proof

Including real stories, testimonials and case studies to provide social proof and humanise the brand.

Super

Pedal to the metal: the website launch

Our design and development team moved fast, without compromising on quality.

We restructured the site to enhance user journeys, optimised content for SEO, and ensured every page tells a cohesive story. We also advised on visual improvements, including sourcing new photography and embracing a ‘less is more’ approach. That meant removing videos that slowed things down without adding value.

Today, Elev8 has a streamlined, high-performance site that’s easy for the team to update and maintain in-house. It’s fast. It’s distinctive. It’s easy to navigate and manage. And it puts Elev8 in the fast lane, where it belongs.

“The most impressive part of the whole process was that Articulate listened to what we had to say, and actually quickly understood what our business was all about and what was required. During the development process, they kept us updated and asked for regular feedback to ensure they were on the right track. I would unreservedly recommend any business to use Articulate as these guys really do know their stuff and deliver what they say they will.”