Articulate Marketing Blog

Branding
Inbound Marketing

Brand 101: Everything you need to know to grow your B2B tech brand

What is a brand, and how does it help your business grow? Learn the B2B tech branding and positioning fundamentals that help you stand out.

Posted by Maddie Saunders
Brand 101: Everything you need to know to grow your B2B tech brandfeatured image
Branding
HealthTech

Five brand trends shaping healthtech and life sciences in 2026

Healthtech and life sciences companies have started this year wrestling with a familiar tension: the pace of innovation is accelerating,...

Painting of stacks of books on a desk.
How to do marketing
Tools

A quick start guide to AI for marketing

Are you a confident AI power user or still searching wildly for help and assurance in a sea of garbled guru speak? If you’re in the second...

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Tools
Efficiency

How to optimise your HubSpot pricing (and stop overpaying)

With marketing budgets squeezed to their limit, getting the most from your CMS and CRM tools can make or break your plans. HubSpot is a...

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How to do marketing
B2B

How much should you be spending on B2B marketing?

It’s one of the most common questions B2B leaders ask us. And one of the hardest to answer in one go.

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SEO
Productivity

6 tips for AI pragmatists in 2026

Artificial intelligence is changing marketing faster than most teams can keep up with. Search behaviour is shifting. Content volumes are...

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Sales
Tools

A guide to HubSpot contact data enrichment, segmentation and targeting

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

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B2B
Inbound Marketing

What great thought leadership needs to look like in 2026 to succeed

Thought leadership has never been more popular. Or more misunderstood.

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Tools
Inbound Marketing

What AI tools will marketers be using in 2026?

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. You can watch it here.

Painting of a small bridge over a river surrounded by trees.
Copywriting
HealthTech

How to do thought leadership right in healthtech and life sciences

‘He is the best physician who is the most ingenious inspirer of hope.’ Samuel Taylor Coleridge said this somewhat seditiously about the...