Bad Language: The Articulate Marketing Blog

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How to do marketing

What's the difference between messaging, tone of voice and brand identity?

There are certain things that can set your business apart from the rest. Your messaging, tone of voice and brand identity are some of those things.

How to do marketing

9 social media marketing services and tools that you should try today

This year has seen more than 2.46 billion active users on social media from around the world. That’s a large audience at your fingertips. In this sing...


The Devil's marketing dictionary, new and improved

Here at Articulate, we take our work seriously. Ourselves - not so much. In this spirit, we have prepared a cynical reappraisal of some of the common ...

How to do PR

How to get more press and PR coverage

Here are some tips, from my long-ago experience as a journalist, about ways to get more coverage and get the most from any investment you are making i...

Writing tools

Readability analysis for writers and marketers

As writers, we're working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool to both get ...


Branding and copywriting

Companies lavish great sums on ads, branding and websites. But they give less thought to the everyday writing they create. I’m not talking about copyw...


How to define your tone of voice and use it for marketing

The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define how people pe...


A guide to editing and proofreading

Start with general editing First you want to make sure you have the right content, in the right order with the right tone of voice.  There’s no point ...


How to get sales and marketing working together

It's true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative,  according ...