Bad Language: The Articulate Marketing Blog

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Sales

How to get sales and marketing working together

It's true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative,  according ...

Writing

How to give better writing briefs

Good writing briefs are the launchpad for good marketing copy. You need to be clear about what you want, when you want it and how you want it. Contact...

Strategy

How to create useful and believable marketing personas

Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to produce  great c...

Strategy

How to build a compelling business case for inbound marketing

‘Inbound content marketing is the worst form of marketing,’ to misquote Churchill, ‘apart from all the others.’ Of course, we would say that because i...

Strategy

How to create an editorial calendar

An editorial calendar is like a roadmap for content creation; it tells you what, where and when to publish and which personas you should be targeting....

Lead capture Websites

How to improve your website landing pages

Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this article explains ...

Writing

How to write better case studies

Used well, case studies are a powerful piece of targeted marketing. They are credible: potential customers are more likely to believe their peers than...

Strategy

Successful lead nurturing campaigns

You can’t just throw content at passers-by and hope it’ll stick. You need lead nurturing. Inbound content marketing is an ordered, regular stream of c...

Websites

How to write compelling website copy

People don’t read website copy on a screen the same way they read a book or magazine. Your readers’ eyes skip about a web page like a child skipping o...