Bad Language: The Articulate Marketing Blog

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How to improve your website landing pages

Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this article explains ...

How to write better case studies

Used well, case studies are a powerful piece of targeted marketing. They are credible: potential customers are more likely to believe their peers than...

Successful lead nurturing campaigns

You can’t just throw content at passers-by and hope it’ll stick. You need lead nurturing. Inbound content marketing is an ordered, regular stream of c...

How to write compelling website copy

People don’t read website copy on a screen the same way they read a book or magazine. Your readers’ eyes skip about a web page like a child skipping o...

How to increase organic site trafic

The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.

How to write compelling blog posts

The main problem with company blogs is that they often get neglected after the honeymoon period has worn off. This article is an introduction to the a...

How to write thought leadership articles

Thought leadership articles are one of the hardest forms of content marketing to get right. You need in-depth research, remarkable writing and impecca...

Social media

Aggregate content vs curated content: what's the difference?

Upon the creation of social media, the world became a little louder. To make an impact and rise above the noise, it makes sense for companies to turn ...

How to do PR

How to build a good relationship with the media - 13 golden rules

Good PR is about relationships not coverage. So how do you build a good relationship with the press?