Digital marketing for B2B tech companies

How we help

We’re expert marketing engineers. HubSpot is our workshop. Inbound is our method. Differentiation is our middle name.

Marketing gets called the arts and crafts department. We prefer the science of the possible. Meaning, we use data-driven marketing strategies to draw a reliable audience of potential customers to your business.

Our clients are bold, ambitious and unique.
See how we helped them succeed:

View our case studies
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The science of the possible

What is inbound marketing?

Inbound (done right) is not ‘random acts of marketing’. It’s a grown-up, joined-up effort that is predictable, repeatable, scalable and efficient. It puts the customer right at the heart of your business.

It’s the process of attracting traffic, leads and prospects directly to your website, at 60 percent of the cost of traditional outbound methods.

Every successful business uses inbound. We should know. We have provided strategic inbound marketing and HubSpot services to dozens of B2B technology companies.

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Why partner with Articulate?

Feeling stuck? Going in circles? We will build the difference engine that points your business in the right direction and propels it into the future.


Utilise well-engineered and robust marketing and sales blueprints, expertly built on strategic foundations.


Publish compelling thought leadership content that is too good to ignore (especially by search engines like Google).


Upgrade your website to make it a mobile-friendly, user-focused, design-led, lead capture magnet.


Get an integrated tech stack for marketing automation with an award-winning HubSpot Diamond Partner.


Foundations, strategy and positioning

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Strategy foundations

Find your voice, understand your market and differentiate yourself from your competition. Define your buyer journey, ideal customers, tone of voice, core messages, metrics and objectives through our workshops.

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Marketing blueprints

Plan for success. Get detailed blueprints for search engine optimisation (SEO), content campaigns, lead generation and conversion rate optimisation. We can even help you implement the plans.

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Brand architecture

Express yourself and stand out from the crowd with consistency across all customer touch points. Upgrade your logo design, brand guidebook, and photo or illustration library to reflect your new branding.


Optimised marketing platform

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Website design and build

Get a new online home and lead-generation engine for your business. We manage migration of your existing site (or build a new site) on HubSpot; with design, coding, testing, launch support, SEO and web page copywriting. We’ve even invented our very own HubSpot theme, Nucleus, meaning you can get a new website in weeks, not months.

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HubSpot engineering

HubSpot is the best CRM platform in the game, and we’re a Diamond Solutions Partner. Get one joined-up view of your customers and put them at the heart of your business with HubSpot Marketing, Sales and Service Hub onboarding, consultancy and ongoing support. We advise on best practices and deliver marketing automation services through HubSpot.


Advanced marketing and sales

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Growth machine

Our copywriters are certified experts in SEO and writing content for the tech industry. Whether you need a single campaign or an outsourced copywriting army, we can help with articles, blog posts, white papers, and so on. This will help you improve your marketing maturity, grow your organic traffic and generate more leads.

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Sales acceleration

We enable you to sell better using HubSpot CRM. Close more deals sooner with HubSpot onboarding, sales process engineering, coaching and sales collateral such as case studies and product literature. Make the most of consultancy-as-a-service through our value-laden sales workshops and training sessions.

Engagement models

What to expect

Through our consultative sales process, we aim to truly understand your needs as a business. Then we will suggest services that align with your goals, either on a consultancy, project or long-term retainer basis.

We work with B2B technology companies from ambitious startups right up to multinational tech giants like Microsoft and Dell Technologies.

It starts with a free audit and quote. No obligation. Pure insight.

Book a marketing MOT

Now we’ve covered ‘how’,
let’s talk about ‘what’.

What services do we offer and how, exactly, can you make the most of them?

Every cog is vital to the smooth running of your marketing machine. We’re willing to bet you’re missing a key piece that we can provide. Find out:

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