What we do

Thought leadership

Creative marketing services, on-brand content and powerful copywriting.

Differentiate your business on the basis of expertise. You need content to play the inbound marketing game. You need thought leadership to win it.

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A book with a lightbulb within it that is promoting thought leadership

What good looks like


Quality marketing content that elevates your position as a thought leader.


SEO content that answers people’s questions and attracts traffic to your website.


A library of resources to engage your audience throughout their buyer journey.


More leads in your database, with conversions supported by automation.

A client wanting to share their knowledge and expertise with the world

Who are you?

You are operating in the B2B technology space. It’s your goal to demonstrate thought leadership within your industry using high-quality content that has substance, depth, research, sourcing, insight, originality, vigour, attention to detail, perspective and empathy. You want your signal to cut through the noise.

Articulate Marketing intergrated on a circuit board

Who are we?

Articulate Marketing is an award-winning marketing agency, B Corp and HubSpot Diamond partner. We help clients to build their Difference Engine and achieve their ambitions as a market leader with strategic positioning, thought leadership content, beautiful websites and HubSpot consultancy. See our latest success stories, here.

What you get

Service overview

With our studio team of writers, designers and marketing wizards, we can help to bring your story to life. From web page copy to branded premium white papers, our copywriting is magic on a page. It solves your audience’s problems and inspires action.

Creative marketing service engagements are normally on a retainer basis but we can also take on substantial, one-off projects.
Contact us for more details.

Here are some free resources if you’d like to see how we think about copywriting:

An Articulate copywriter working on a new marketing piece for a client

Copywriting experts

Content that amazes and persuades

Our Head of Studio and Editor in Chief ensure the quality of processes and deliverables. Whether you sign up for copywriting, design or end-to-end marketing campaigns, we can do all of this and more:

Research-based campaign plans

Thought leadership articles

Premium white papers

Interactive guides

On-brand eBooks

Stunning infographics

Attractive calls-to-action

Professional one-pagers

Tailored web page copy

Compelling case studies

Persuasive marketing emails

Motivating micro-copy

Creative marketing services

We write copy that satisfies the reader and the search bots. Not only do we produce thought leadership content that your audience will love, but we also optimise everything we do for search.

Expect well-researched and tone-appropriate content that couldn’t be written by content farms or AI. Proper thought leadership is how you grow your reputation and trust in your brand. It’s the stuff people bother to read.

Plus, we have the in-house design skills to template PDFs (and make them interactive) and make beautiful infographics. So, our content looks good, too.

As standard, we provide creative marketing services on retainer, but if you need something like a few case studies or some sales collateral, we can also offer project-by-project engagements.

A staircase intergrated with a bookshelf

Effective marketing campaigns

As a HubSpot Diamond partner, we offer onboarding and support for the whole HubSpot tool suite. Plus, we can help you make the most of your Marketing and Sales Hubs with our enablement services.

Using the power of this CRM platform, we are able to build out full-scale quarterly marketing campaigns that take advantage of automation and even advanced functionality like A/B testing and personalisation.

For example, we can publish articles for you, promote them on multiple channels, drive conversions on landing pages, follow up with automated nurturing workflows and deliver piping-hot inbound leads to your sales team.

This service requires at least HubSpot Starter; some elements require a subscription to higher tiers. Our business development team can recommend the right tier for your ambitions.

A schematic of a complex engine

Thought leadership engagement models

One-off projects OR retainers that cover six or twelve months. Three tiers of engagement. A campaign normally takes place over a quarter. Typical engagements begin with our strategic blueprints.


Launchpad creative marketing

Our creative marketing services delivered as flexible, smaller retainers.


Pro creative marketing

Our standard creative retainer unlocks
more content with more depth, and is more cost-effective.


Enterprise creative marketing

Our full-service content retainer meets ambitious and complex requirements.

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton

Contact us

How to join our client list

It’s easy. Just get in touch with us and we’ll set up a discovery call to learn more about your business and see if we’d be a good fit.

From there, we’ll put together a tailored proposal with our recommendations.

Get a quote
A client and Articulate Marketing working together

Check out these articles from the Articulate blog

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