Why you need
a Difference Engine®
How do you stand out from the crowd, connect with customers, build trust, manifest thought leadership and inspire action?
With our proprietary framework for marketing and brand differentiation best practices: The Difference Engine®.
Our unique framework
Marketing engineers
The Difference Engine® is our blueprint for a better business. You need it to power your growth machine. To optimise your marketing and sales funnel. To move forward.
Partner with Articulate and get the marketing expertise, strategy and creativity you need to build an unstoppable marketing machine at the heart of your organisation.
A brief history of the future
What is a
Difference Engine®?
The term refers to the works of Charles Babbage, the founding father of computing, and Ada Lovelace, the first computer scientist. These two worked together to engineer new technology, invent ground-breaking solutions and solve complex problems. They started the computer revolution that has changed the world.
As fellow technologists, geeks and inventors, we’ve made the ‘Difference Engine’ our own. Differentiation is at the heart of what we do as marketers. We believe every successful company has a Difference Engine. We’re here to help you build yours.
Engineer a better buisness
Differentiation
Be the red kite in a grey sky
Expression
Be your biggest, boldest self
Acceleration
Optimise the hell out of your marketing
Insight
Be the Gandalf in the room
Automation
Work smarter, not harder
Growth
Turn your business into a powerful growth machine
01 Going nowhere
Your marketing efforts lack a real strategy. You struggle to find leads, and nobody uses your CRM. Your outdated website and lack of visibility into the customer pipeline, metrics, and goals keep you from moving forward.
02 Cogs are turning
You recognise the value of marketing but don’t have resources in-house to put towards it. You’d describe your brand as ‘okay’, which is... nice. You’re slightly embarrassed by your website. You have ambitious goals but need help to achieve them.
03 Full steam ahead
You have the conversion-optimised website and consistent marketing outputs to drive traffic and send quality leads to Sales. You are a stand-out brand that people know by name. Competitors wish they’d done it first. Time is on your side.
Brand Strategy
“Essential for my marketing”
Dennis J. Stilger Jr.
Managing Director at Concord
Signature Websites
“Precise planning and project management [and] skilful implementation”
Kate Opie
Marketing Lead, HealthHero
Thought leadership
“Well thought-out, topical, and evidence-backed ideas”
Kelly Peters
Communications and Content Manager at JazzHR
HubSpot Activation
“Articulate has provided great advice”
Simon Marlow
Digital Marketing Manager, Ecologi
