Our unique process
Why you need a Difference Engine®
How do you stand out from the crowd, connect with customers, build trust, manifest thought leadership and inspire action?
With our proprietary framework for marketing and brand differentiation best practices: The Difference Engine®.
Sign up for your free consultation with a marketing engineer:
Our unique framework
Marketing is a machine
The Difference Engine® is our blueprint for a better business. You need it to power your growth machine. To optimise your marketing and sales funnel. To move forward.
Partner with Articulate and get the marketing expertise, strategy and tools you need to build an unstoppable marketing machine at the heart of your organisation.
A brief history of the future
What is a Difference Engine®?
The term refers to the works of Charles Babbage, the founding father of computing, and Ada Lovelace, the first computer scientist. These two worked together to engineer new technology, invent ground-breaking solutions and solve complex problems. They started the computer revolution that has changed the world.
As fellow technologists, geeks and inventors, we’ve made the ‘Difference Engine’ our own. Differentiation is at the heart of what we do as marketers. We believe every successful company has a Difference Engine. We’re here to help you build yours.
Differentiation
Be the red kite in a grey sky
Expression
Be your biggest, boldest self
Reputation
Become the best in your industry
Acceleration
Optimise the hell out of your marketing
Insight
Be the Gandalf in the room
Automation
Work smarter, not harder
Growth
Turn your business into a powerful growth machine
Maturity
Embrace iterative, data-driven improvements
Stage One: Going nowhere
You are doing some marketing, but there’s no real strategy. You’re struggling to find leads. Nobody is using your CRM and your website is woefully out of date. You have no visibility on your customer pipeline, metrics or goals.
Stage Two: Cogs are turning
You recognise the value of marketing but don’t have enough resources in-house to put towards it. You’d describe your brand as ‘okay’, which is... nice. You’re slightly embarrassed by your website. You have ambitious goals but need help to achieve them.
Stage Three: Full steam ahead
You have the conversion-optimised website and consistent marketing outputs to drive traffic and send quality leads to Sales. You are a stand-out brand that people know by name. Competitors wish they’d done it first. Time is on your side.
Brand strategy
A strategic framework to bring your brand story to life.
Signature websites
Conversion-optimised websites, tastefully designed.
Expert copywriting
Creative content and powerful thought leadership.
HubSpot consultancy
HubSpot onboarding and support from accredited expert partners.
Intrigued? Get in touch
Is your engine stalling? Do you need expert support to diagnose the problem and put in a robust, long-term fix?
We can help. Speak to our team and we'll put together a package of services to ensure your engine runs smoothly.
