Content Strategy Starter
Our Starter content strategy package provides a foundation for a company’s thought leadership and content-driven SEO. This package includes the development of one hero campaign rooted in content analysis and thought leadership expertise, including:
- The title and outline for one piece of flagship content based on your specific goals (such as an annual report or an interactive tool).
- The titles and outlines for six pieces of supporting, non-flagship thought-leadership content such as articles, blog posts or infographics.
Why Articulate?
- We combine rigorous, data-driven analysis with creative client immersion and decades of experience to deliver impactful content strategy work.
- Differentiation is at the heart of what we do as marketers. Partner with Articulate Marketing to benefit from our extensive marketing experience and our proprietary marketing framework, The Difference Engine®.We believe every successful company has a Difference Engine® and our Starter content strategy package will be a key cog in yours.
- We are a progressive marketing agency that works with clients to help people live healthy, sustainable, flourishing lives. We have been a B Corp since 2018.
Who is it for?
Our Starter content strategy is for startups and smaller companies operating on a lean budget who need an injection of inbound marketing expertise and want credible, impactful thought leadership content. It’s also the bare minimum we need to write content for you. You might be:
- Launching a new company or product line
- Transitioning from startup to scaleup
- Looking for inspiration from expert copywriters
The Starter content strategy is our fastest content strategy option (and fastest pathway to content production.) It’s suitable for businesses that want inspired and well-informed content ideas quickly, have hard launch dates or a lean budget. It requires less time for analysis than our Pro or Enterprise options, so it could be valuable to busy, stretched and time-poor marketing teams.
What’s included?
Up to five hours of desk research to:
- Review your existing ideal customer profiles (ICPs), personas and key messages
- Explore your existing content
- Review your competitors’ content (up to three competitors)
A content gap analysis, which explores the topics, themes and formats your competitors are using that you are not (and vice versa.)
One hero campaign, which includes a title and summary for one piece of flagship content, key messaging and rationale, target SEO keywords and suggestions for supporting content formats.
An ideation, which includes working titles, SEO keyword rationale and outlines for up to six pieces of content such as thought leadership articles, case studies or educational guides (not additional flagship content).
The timeline
The precise timeline depends on timely cooperation from you, the client, and also our resource availability at the time of signing but the steps are as follows:
- Contract signed
- Discovery call and ideation workshop take place
- Desk research and content gap analysis are completed
- Ideation is delivered
Required workshops
- A one-hour discovery call to get to know you, your brand and your current approach to content marketing.
- A one-hour ideation workshop to explore the potential topics and themes of your content.
- A one-hour handover and Q&A session to deliver ideation and hero campaign.
What does the client get?
You’ll have:
- The strategic outline for one hero campaign which focuses your marketing efforts and investment on quality and impact over quantity and churn.
- Well-reasoned, expertly crafted ideas for up to six pieces of content to boost your content marketing strategy.
- A solid foundation for expert copywriting projects with Articulate.
This datasheet provides a general overview of Articulate Marketing’s services. Each project is unique, and our processes evolve over time, so we reserve the right to make adjustments. Out-of-scope client requests must be mutually agreed by both parties in advance and may impact the project’s cost and timeline.