The Marketing Strategy Session

A focused 30-minute diagnostic, not a sales pitch. Find the bottlenecks slowing your marketing down and the opportunities you've been missing.
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Who runs it

Matthew Stibbe, Articulate's founder, runs every session personally. He's spent 25+ years helping B2B tech companies build Difference Engines® for long-term marketing success.

What it is

The Marketing Strategy Session is a concentrated 30-minute diagnostic. We work through your goals, positioning and marketing to find the bottlenecks slowing you down and the opportunities you've been missing. It isn't a sales pitch and it isn't a generic audit report. It's 30 minutes of expert thinking, drawing on patterns from 180+ B2B tech engagements.

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What you get

  • Identified bottlenecks and opportunities
  • A fresh perspective
  • Thought-provoking questions
  • New angles to explore

Who it's for

The session is for marketing and business leaders at B2B tech companies who know something needs to change but want a clearer view before committing to a direction. There's no fee because that's how the conversation stays honest. If the fit isn't there, we'll tell you.

You're probably wondering…

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Is this a sales pitch? 01

No. We hold back our recommendations until we've understood your situation and explored whether we're a good fit. The goal is for you to leave with clarity, not a quote. If there's a fit for further work, we'll suggest a next conversation. If there isn't, we won't pretend otherwise.

 How is it different from an audit? 02

An audit is a one-way report. This is 30 minutes of focused thinking together, drawing on what we've seen work (and what hasn't) across 180+ B2B tech engagements. You'll do more talking than we do, and you'll leave with sharper questions than you came in with.

 How long is it and do I need to prepare? 03

Just your time and an open mind. We do the prep on our side: we'll look at your website, your positioning and your visible marketing activity before the session.

 How is this different from other free consultations? 04

Most agency consultations are scoped to produce a proposal. This one is the first step in Difference Engine® journey, Articulate's methodology for building a strategic, scalable marketing foundation. The output is clearer thinking and a better sense of direction, not a pitch. 

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We have worked with

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Hewlett Packard Enterprise
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130 +

Brand strategy projects

115 +

Websites launched

150 +

HubSpot projects

2.5m +

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What our clients say

Blackdot
"We've been hugely impressed with the team's ability to quickly understand our complex, niche product and market, and translate this into unique, actionable ideas for lead generation"

Rebecca Escalante-Phillips
Head of Marketing at Blackdot Solutions

Read case study ->