Can automated content ever replace the human copywriter? We look at the reasons why authenticity and emotion provide a significant advantage in a content-saturated marketplace.
Tips and tactics for more productive, more compelling writing.
Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth.
It’s hard to speak human when you’re in tech. But have no fear – here are some great examples of copywriting in tech to help you connect with your customers.
In an information overloaded age, getting your blog seen is a big challenge. Fortunately, we’re here to help. Team Articulate offer an insight into writing effective content and help you get your voice heard on the web.
An easy way to keep readers happy is to avoid the annoying, meaningless words and phrases we see so often in blogs and articles. Here are the top ones to cross off your list.
We’ve all stopped reading something because it sucks. But what makes bad writing bad? Read on to discover how you can spot sucky writing.
If you write for a multinational, choosing American English vs British English is an important decision. Our checklist explores the issues.
People are more motor-mouthed than nimble-fingered. We speak three times faster than we type. Stop wasting your time. Here are three dictation apps for busy writers.
The media work with stories. Human brains are wired for stories. The ‘story’ is the basic building block of a blog. But what is a story?
In many big companies, intellectual property protection – trademarks and registered marks – drive product naming. The results aren’t pretty.