The media work with stories. Human brains are wired for stories. The ‘story’ is the basic building block of a blog. But what is a story?
Tips and tactics for more productive, more compelling writing.
In many big companies, intellectual property protection – trademarks and registered marks – drive product naming. The results aren’t pretty.
Buzzwords are like the Learnean Hydra: for every stupid word or phrase we call out, another emerges in its place.
Why do companies insist on making up bogus quotes out of putrid body parts for their press releases?
Using acronyms might save you two seconds of typing, but they might lose you a reader, a lead, or even a customer.
The real trick to productivity is more than good time management – it’s ‘me’ management. Do you have emotional discipline?
If you want your copy to be engaging, snappy and memorable, a good flow is essential. Discover how to write rhythmic copy.
If you want to improve your writing, you need to test your linguistic skills. Here are five free apps that will help improve your vocabulary.
Creative types need to eat right to stay productive. Ever wondered what writers should eat? Here’s our answer.
Once again Randall Munroe at XKCD totally nails it. Funny because it’s true, alas. This is exactly how clickbait operators write headlines.