Articulate Marketing Blog

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Lead generation

Try these 10 CRO experiments to boost website conversions

Boost B2B website conversions with these 10 essential CRO experiments, from clearer value propositions to better CTAs and forms.

Posted by Maddie Saunders
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    Websites
    Design

    How to create a resource centre that will attract, engage and convert

    Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...

    Posted by Sam Beddall
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    Social media
    B2B

    How to use executive LinkedIn profiles to maximise engagement

    Unless you’ve been hiding under a rock, you probably already know that LinkedIn has become one of the most effective tools for B2B...

    Posted by Sam Beddall
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    B2B
    Inbound Marketing

    Want more conversions? Widen your mid-funnel

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Posted by Maddie Saunders
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    Sales
    Websites

    How to write (and test) better B2B website CTAs

    A B2B website is more than the sum of its parts. But some of its smallest components can make a huge impact on user journeys:...

    Posted by Maddie Saunders
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    Branding
    Websites

    Why writing web copy is harder than it looks (and why you shouldn’t do it alone)

    It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....

    Posted by Sam Beddall
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    Websites
    HubSpot

    11 reasons why you should choose HubSpot over WordPress

    Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...

    Posted by Matthew Stibbe
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    Websites
    Design

    How to create a recruitment area on your website that attracts the best talent

    A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...

    Posted by Sam Beddall
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    How to do marketing
    B2B

    How we deliver high-value CRO for clients

    Conversion rate optimisation (CRO) can feel like one of marketing’s dark arts. Businesses often pour money into driving traffic, only to...

    Posted by Sam Beddall
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    Sales
    Inbound Marketing

    HubSpot AI and automation features: what’s new and how to use them

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Posted by Maddie Saunders