Articulate Marketing Blog

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How to write (and test) better B2B website CTAs

Learn to write B2B website CTAs that convert. Explore UX-backed best practices, examples, and A/B testing tips to improve user journeys and...

Posted by Maddie Saunders
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    Branding
    Websites

    Why writing web copy is harder than it looks (and why you shouldn’t do it alone)

    It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....

    Posted by Sam Beddall
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    Websites
    HubSpot

    11 reasons why you should choose HubSpot over WordPress

    Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...

    Posted by Matthew Stibbe
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    Websites
    Design

    How to create a recruitment area on your website that attracts the best talent

    A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...

    Posted by Sam Beddall
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    How to do marketing
    B2B

    How we deliver high-value CRO for clients

    Conversion rate optimisation (CRO) can feel like one of marketing’s dark arts. Businesses often pour money into driving traffic, only to...

    Posted by Sam Beddall
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    Sales
    Inbound Marketing

    HubSpot AI and automation features: what’s new and how to use them

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Posted by Maddie Saunders
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    Strategy
    B2B

    Using behavioural economics to boost biodiversity (and marketing performance)

    There are glimmers of hope in the outlook for the environment—a study of 67,000 animal species found that human conservation efforts to...

    Posted by Maddie Saunders
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    How to do marketing
    Inbound Marketing

    Six steps to crafting marketing emails your audience actually wants to read

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Posted by Maddie Saunders
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    Sales
    Branding

    How to accelerate sales by defining your value

    If sales are slow, it’s tempting to put all your focus into trying a slew of new tactics. But what if the answer lies in something more...

    Posted by Maddie Saunders
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    How we work
    Company Culture

    Why and how we do sprint planning

    Unless you’ve spent time in proximity to software development, you might wonder why a marketing consultancy is talking about athletics. If...

    Posted by Maddie Saunders