Articles by Tom Wall

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    Painting of birds in a forest
    How to do marketing
    How we work

    What does a marketer do? Your marketing questions, answered

    Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and,...

    Classical painting of cows in a wooded area with herders.
    Copywriting
    Artificial Intelligence

    Automated authors: humanising B2B content in an artificial world

    We’ve all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what about writers?

    Fine art painting of people around a table with a feast
    How to do marketing
    Social media

    Fatal flaws: 6 common digital marketing mistakes that kill your growth

    Digital marketers throw away nearly 20 per cent of their budget on big, ego-serving projects and other common digital marketing mistakes,...

    Painting of a forest with people in the water at the forefront
    Social media
    Copywriting

    A recipe for disaster: 4 research sources to avoid in your writing

    Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth. This is something you have...

    A sweeping landscape
    Strategy

    Ask the experts: 10 tips for business growth

    Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign.